An integrated method to assess consumer motivation in difficult market niches: a case of the premium car segment in Russia
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2009
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| Schlagworte: | |
| Online-Zugang: | kostenfrei |
| Beschreibung: | VII, 293 Bl. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| author | Shcheglova, Marina |
| author_facet | Shcheglova, Marina |
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| indexdate | 2024-07-09T22:10:24Z |
| institution | BVB |
| language | English |
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| spelling | Shcheglova, Marina Verfasser aut An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia vorgelegt von Marina Shcheglova 2009 VII, 293 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berlin, Techn. Univ., Diss., 2009 Nachfragelenkung (DE-588)4171013-7 gnd rswk-swf Marktnische (DE-588)4200415-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marktnische (DE-588)4200415-9 s Nachfragelenkung (DE-588)4171013-7 s DE-604 Erscheint auch als Online-Ausgabe urn:nbn:de:kobv:83-opus-25708 https://nbn-resolving.org/urn:nbn:de:kobv:83-opus-25708 Resolving-System kostenfrei Volltext |
| spellingShingle | Shcheglova, Marina An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia Nachfragelenkung (DE-588)4171013-7 gnd Marktnische (DE-588)4200415-9 gnd |
| subject_GND | (DE-588)4171013-7 (DE-588)4200415-9 (DE-588)4113937-9 |
| title | An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia |
| title_auth | An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia |
| title_exact_search | An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia |
| title_full | An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia vorgelegt von Marina Shcheglova |
| title_fullStr | An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia vorgelegt von Marina Shcheglova |
| title_full_unstemmed | An integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in Russia vorgelegt von Marina Shcheglova |
| title_short | An integrated method to assess consumer motivation in difficult market niches |
| title_sort | an integrated method to assess consumer motivation in difficult market niches a case of the premium car segment in russia |
| title_sub | a case of the premium car segment in Russia |
| topic | Nachfragelenkung (DE-588)4171013-7 gnd Marktnische (DE-588)4200415-9 gnd |
| topic_facet | Nachfragelenkung Marktnische Hochschulschrift |
| url | https://nbn-resolving.org/urn:nbn:de:kobv:83-opus-25708 |
| work_keys_str_mv | AT shcheglovamarina anintegratedmethodtoassessconsumermotivationindifficultmarketnichesacaseofthepremiumcarsegmentinrussia |