Shopper marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
2011
|
| Schriftenreihe: | Relevant knowledge series
|
| Schlagworte: | |
| Beschreibung: | XV, 50 S. graph. Darst. |
| ISBN: | 9780982387733 0982387733 |
Internformat
MARC
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| 020 | |a 0982387733 |9 0-9823877-3-3 | ||
| 035 | |a (OCoLC)856791079 | ||
| 035 | |a (DE-599)BVBBV040644349 | ||
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| 100 | 1 | |a Shankar, Venkatesh |d 1962- |e Verfasser |0 (DE-588)171820673 |4 aut | |
| 245 | 1 | 0 | |a Shopper marketing |c Venkatesh Shankar |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 2011 | |
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Datensatz im Suchindex
| _version_ | 1804149761156055040 |
|---|---|
| any_adam_object | |
| author | Shankar, Venkatesh 1962- |
| author_GND | (DE-588)171820673 |
| author_facet | Shankar, Venkatesh 1962- |
| author_role | aut |
| author_sort | Shankar, Venkatesh 1962- |
| author_variant | v s vs |
| building | Verbundindex |
| bvnumber | BV040644349 |
| classification_rvk | QP 624 QW 300 |
| ctrlnum | (OCoLC)856791079 (DE-599)BVBBV040644349 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040644349 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:28:10Z |
| institution | BVB |
| isbn | 9780982387733 0982387733 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025471343 |
| oclc_num | 856791079 |
| open_access_boolean | |
| owner | DE-11 DE-945 |
| owner_facet | DE-11 DE-945 |
| physical | XV, 50 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series2 | Relevant knowledge series |
| spelling | Shankar, Venkatesh 1962- Verfasser (DE-588)171820673 aut Shopper marketing Venkatesh Shankar Cambridge, Mass. Marketing Science Inst. 2011 XV, 50 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relevant knowledge series Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s Marketing (DE-588)4037589-4 s b DE-604 |
| spellingShingle | Shankar, Venkatesh 1962- Shopper marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4073331-2 |
| title | Shopper marketing |
| title_auth | Shopper marketing |
| title_exact_search | Shopper marketing |
| title_full | Shopper marketing Venkatesh Shankar |
| title_fullStr | Shopper marketing Venkatesh Shankar |
| title_full_unstemmed | Shopper marketing Venkatesh Shankar |
| title_short | Shopper marketing |
| title_sort | shopper marketing |
| topic | Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| topic_facet | Marketing Verbraucherverhalten Kaufverhalten |
| work_keys_str_mv | AT shankarvenkatesh shoppermarketing |