Simplicity marketing: end brand complexity, clutter, and confusion
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York [u.a.]
Free Press
2000
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | X, 274 S. graph. Darst. |
ISBN: | 0684859181 |
Internformat
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100 | 1 | |a Cristol, Steven M. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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adam_text | Contents
Acknowledgments ix
Introduction 1
PART I The Buying and Selling Environment in the Digital Age
1. Too Much Choice 7
2. Becoming Part of the Solution 27
3. The 4 R s of Simplicity Marketing 47
PA RT II Strategies: Applying the 4 R s for Competitive Advantage
4. Replace: Substitution and Consolidation 6j
5. Repackage: Aggregation and Integration gy
6. Reposition: Simplifying the Customer s Brandscape 135
7. Replenish: Continuous Supply, Zero Defects, and
Competitive Price 161
PART III Managing Simplicity
8. Visible Simplicity, Invisible Complexity: The Role of
Information Technology 177
9. Integrating Simplicity Marketing into Brand and
Product Strategy 189
10. The Bottom Line: Converting Customer Stress Relief to
Shareholder Value 235
Endnotes 255
Index 261
About the Authors 273
|
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indexdate | 2024-07-09T23:10:46Z |
institution | BVB |
isbn | 0684859181 |
language | English |
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spelling | Cristol, Steven M. Verfasser aut Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol ; Peter Sealey New York [u.a.] Free Press 2000 X, 274 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-188 Sealey, Peter Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021956415&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Cristol, Steven M. Sealey, Peter Simplicity marketing end brand complexity, clutter, and confusion Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4144679-3 |
title | Simplicity marketing end brand complexity, clutter, and confusion |
title_auth | Simplicity marketing end brand complexity, clutter, and confusion |
title_exact_search | Simplicity marketing end brand complexity, clutter, and confusion |
title_full | Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol ; Peter Sealey |
title_fullStr | Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol ; Peter Sealey |
title_full_unstemmed | Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol ; Peter Sealey |
title_short | Simplicity marketing |
title_sort | simplicity marketing end brand complexity clutter and confusion |
title_sub | end brand complexity, clutter, and confusion |
topic | Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Markenpolitik |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021956415&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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