Verfügbarkeit: Social marketing to the business customer

Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships

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Bibliographische Detailangaben
Hauptverfasser:	Gillin, Paul (VerfasserIn), Schwartzman, Eric (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, NJ Wiley 2011
Schlagworte:	Gesellschaft Internet marketing Marketing > Social aspects Social media Soziales Netzwerk Online-Marketing Soziomarketing
Online-Zugang:	Cover image Inhaltsverzeichnis
Beschreibung:	XXII, 250 S. Ill., graph. Darst.
ISBN:	9780470639337 9780470939734

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Titel: Social marketing to the business customer Autor: Gillin, Paul Jahr: 2011 CONTENTS Foreword vii Acknowledgments xi How to Use This Book xv Preface xvii Part One: Setting the Table Chapter One The Changing Rules of B2B Marketing 3 Chapter Two Seven Ways You Can Use Social Media 15 Chapter Three Winning Buy-In and Resources 30 Chapter Four Creating a Social Organization 45 Chapter Five Creating and Enforcing Social Media Policies 56 Part Two: Tools and Tactics Chapter Six Learning by Listening 67 Chapter Seven Understanding Search 87 Chapter Eight Choosing Platforms 103 Chapter Nine A Non-Techie's Guide to Choosing Platforms 114 Part Three: Going to Market Chapter Ten Social Platforms in Use 129 Chapter Eleven Pick Your Spots: Planning Social Marketing Campaigns 142 Chapter Twelve Lead Generation 156 Chapter Thirteen Profiting from Communities 176 Chapter Fourteen Return on Investment 200 Chapter Fifteen What's Next for B2B Social Media? 215 Appendix Elements of a Social Media Policy 223 Notes 238 About the Authors 241 Index 243
any_adam_object	1
author	Gillin, Paul Schwartzman, Eric
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classification_rvk	QP 650
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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spelling	Gillin, Paul Verfasser aut Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman Hoboken, NJ Wiley 2011 XXII, 250 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Soziomarketing (DE-588)4116549-4 s Soziales Netzwerk (DE-588)4055762-5 s Schwartzman, Eric Verfasser (DE-588)144030438 aut http://catalogimages.wiley.com/images/db/jimages/9780470639337.jpg Cover image HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022471681&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Gillin, Paul Schwartzman, Eric Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Soziomarketing (DE-588)4116549-4 gnd
subject_GND	(DE-588)4055762-5 (DE-588)7706419-7 (DE-588)4116549-4
title	Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships
title_auth	Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships
title_exact_search	Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships
title_full	Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman
title_fullStr	Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman
title_full_unstemmed	Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman
title_short	Social marketing to the business customer
title_sort	social marketing to the business customer listen to your b2b market generate major account leads and build client relationships
title_sub	listen to your B2B market, generate major account leads, and build client relationships
topic	Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Soziomarketing (DE-588)4116549-4 gnd
topic_facet	Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk Online-Marketing Soziomarketing
url	http://catalogimages.wiley.com/images/db/jimages/9780470639337.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022471681&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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