Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships
Saved in:
Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Hoboken, NJ
Wiley
2011
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Subjects: | |
Online Access: | Cover image Inhaltsverzeichnis |
Physical Description: | XXII, 250 S. Ill., graph. Darst. |
ISBN: | 9780470639337 9780470939734 |
Staff View
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Record in the Search Index
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author | Gillin, Paul Schwartzman, Eric |
author_GND | (DE-588)144030438 |
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dewey-full | 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/72 |
dewey-search | 658.8/72 |
dewey-sort | 3658.8 272 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
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id | DE-604.BV037317405 |
illustrated | Illustrated |
indexdate | 2025-04-22T18:01:55Z |
institution | BVB |
isbn | 9780470639337 9780470939734 |
language | English |
lccn | 2010031874 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022471681 |
oclc_num | 698537479 |
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owner_facet | DE-1050 DE-1049 DE-522 |
physical | XXII, 250 S. Ill., graph. Darst. |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Wiley |
record_format | marc |
spelling | Gillin, Paul Verfasser aut Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman Hoboken, NJ Wiley 2011 XXII, 250 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Soziomarketing (DE-588)4116549-4 s Soziales Netzwerk (DE-588)4055762-5 s Schwartzman, Eric Verfasser (DE-588)144030438 aut http://catalogimages.wiley.com/images/db/jimages/9780470639337.jpg Cover image HBZ Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022471681&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Gillin, Paul Schwartzman, Eric Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Soziomarketing (DE-588)4116549-4 gnd |
subject_GND | (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)4116549-4 |
title | Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships |
title_auth | Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships |
title_exact_search | Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships |
title_full | Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman |
title_fullStr | Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman |
title_full_unstemmed | Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships Paul Gillin ; Eric Schwartzman |
title_short | Social marketing to the business customer |
title_sort | social marketing to the business customer listen to your b2b market generate major account leads and build client relationships |
title_sub | listen to your B2B market, generate major account leads, and build client relationships |
topic | Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Soziomarketing (DE-588)4116549-4 gnd |
topic_facet | Gesellschaft Internet marketing Marketing Social aspects Social media Soziales Netzwerk Online-Marketing Soziomarketing |
url | http://catalogimages.wiley.com/images/db/jimages/9780470639337.jpg https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022471681&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT gillinpaul socialmarketingtothebusinesscustomerlistentoyourb2bmarketgeneratemajoraccountleadsandbuildclientrelationships AT schwartzmaneric socialmarketingtothebusinesscustomerlistentoyourb2bmarketgeneratemajoraccountleadsandbuildclientrelationships |