Communicating globally an integrated marketing approach von Schultz, Don E., Kitchen, Philip J.

Inhaltsverzeichnis

Strategic advertising campaigns von Schultz, Don E., Barnes, Beth E.

Integrated marketing communications von Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.

The new marketing paradigm integrated marketing communications von Schultz, Don E.

Strategic advertising campaigns von Schultz, Don E., Martin, Dennis, Brown, William P.

Strategic advertising campaigns von Schultz, Don E.

Essentials of advertising strategy von Schultz, Don E.

The new marketing paradigm integrated marketing communications von Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.

Strategic advertising campaigns von Schultz, Don E., Martin, Dennis, Brown, William P.

Sales promotion management von Schultz, Don E., Robinson, William A.

An empirical estimation of the advertising response function von Schultz, Don E.

Brand babble sense and nonsense about branding von Schultz, Don E.

Inhaltsverzeichnis

Raising the corporate umbrella corporate communications in the 21st century von Kitchen, Philip J., Schultz, Don E.

Inhaltsverzeichnis

Sales promotion essentials the 10 basic sales promotion techniques ... and how to use them von Schultz, Don E.

Integrated marketing communications von Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.

Strategic advertising campaigns von Schultz, Don E., Martin, Dennis, Brown, William P.

Sales promotion essentials von Schultz, Don E., Robinson, William A.

Sales promotion essentials von Schultz, Don E., Robinson, William A.

Sales promotion management von Schultz, Don E., Robinson, William A.

An empirical estimation of the advertising response function von Schultz, Don E.