Timeshare management: the key issues for hospitality managers

Vacation ownership resort development: an overview -- The vacation owner -- The community -- Marketing vacation ownership resorts -- The 12-step sales process: part 1 -- The 12-step sales process: part 2 -- Points vs. weeks -- The role of exchange company -- Financing in the timeshare industry -- Ma...

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Bibliographische Detailangaben
Hauptverfasser: Kaufman, Tammie J. (VerfasserIn), Lashley, Conrad (VerfasserIn), Schreier, Lisa Ann (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam Elsevier/Butterworth-Heinemann 2009
Schriftenreihe:Hospitality, leisure and tourism
Schlagworte:
Online-Zugang:BTU01
Volltex
Zusammenfassung:Vacation ownership resort development: an overview -- The vacation owner -- The community -- Marketing vacation ownership resorts -- The 12-step sales process: part 1 -- The 12-step sales process: part 2 -- Points vs. weeks -- The role of exchange company -- Financing in the timeshare industry -- Managing service quality in timeshare operations -- Human resources in timeshare operations -- Condominium hotels -- Vacation ownership expansion
Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. As the market continues to grow there is an increasing demand for clear and engaging sources of information on the key issues and components of vacation ownership, from both hospitality management students and the public. This book updates hospitality students in this vacation sector, provides the key background information, explanation of the growth, the components to vacation ownership management and an overview of opportunities in vacation ownership management. Timeshare Management provides the understanding of the financing, marketing, sales, management, and human resource issues surrounding the subject - vital to any hospitality and tourism student
Beschreibung:1 Online-Ressource
ISBN:9780080942636
0080942636

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