Market entry strategies for Russia: a comprehensive survey based on expert interviews
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Bremen
Diplomica-Verl.
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 99 - 104 |
| Beschreibung: | 104 S. graph. Darst. 27 cm, 240 gr. |
| ISBN: | 9783836664691 |
Internformat
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Datensatz im Suchindex
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TABLE OF CONTENT TABLE OF CONTENT 1 LIST OF TABLES 3 EXECUTIVE SUMMARY 5
1. INTRODUCTION 7 2. METHODOLOGY 9 3. TRADE RELATIONS AND INVESTMENT
ENVIRONMENT 11 3.1. BILATERAL TRADE VOLUME 11 3.2. GERMAN DIRECT
INVESTMENT IN RUSSIA 13 3.3. BUSINESS ENVIRONMENT 16 4. LEGAL FRAMEWORK
FOR INVESTMENT INTO RUSSIA 19 4.1. LEGAL FORMS OF INVESTMENT 19 4.1.1.
THE REPRESENTATIVE OFFICE 19 4.1.2. THE BRANCH OFFICE 21 4.1.3.
CORPORATE ENTERPRISES 25 4.1.3.1. THE LIMITED UEABILITY COMPANY (000) 28
4.1.3.2. THE CLOSED JOINT STOCK COMPANY (SAO) 29 4.1.3.3. THE OPEN JOINT
STOCK COMPANY (OAO) 30 4.1.4. OTHER FORMS OF COMMERCIAL ACTIVITY 31
4.1.4.1. JOINT PARTNERSHIP 31 4.1.4.2. LIMITED PARTNERSHIP 32 4.1.4.3.
ADDITIONAL LIABILITY COMPANIES 32 4.1.4.4. THE PRODUCTION COOPERATIVE 32
4.2. TAXATION 33 5. SOCIAL ENVIRONMENT FOR MARKET ENTRY 35 5.1. HUMAN
RESOURCES 35 5.1.1. EDUCATIONAL SYSTEM 35 _ BIBLIOGRAFISCHE
INFORMATIONEN HTTP://D-NB.INFO/992365902 DIGITALISIERT DURCH 9.
BIBLIOGRAPHY 99 5.1.2. LABOR MARKET 37 5.1.2.1. CURRENT SITUATION IN
RUSSIA 37 5.1.2.2. EXPATRIATES AND LOCAL EMPLOYEES 38 5.1.2.3.
RECRUITMENT 42 5.1.2.4. HUMAN RESOURCES MANAGEMENT 44 5.2. CORRUPTION
AND CRIME 46 5.2.1. CORRUPTION 46 5.2.2. CRIME 50 5.3. CULTURAL
ENVIRONMENT 52 6. MARKET ENTRIES OF GERMAN COMPANIES 55 6.1. MARKET
ENTRY BARRIERS 55 6.1.1. CERTIFICATION 55 6.1.2. CUSTOMS REGULATIONS 57
6.2. FORM OF MARKET ENTRIES 58 6.3. JOINT VENTURES 63 6.4. REGIONAL
CHOICE 66 6.5. THE RUSSIAN CONSUMER 70 6.6. THE MARKETING MIX 72 6.6.1.
PRODUCT 73 6.6.2. PRICE 77 6.6.3. PLACEMENT 78 6.6.4. PROMOTION 80 6.7.
SUCCESS FACTORS 83 6.7.1. STRATEGIE OPTIONS 83 6.7.2. OPERATIONAL
CHOIEES 85 6.7.3. MARKETING 86 7. CONCLUSIONS 89 8. APPENDIX 91 8.1.
QUESTIONNAIRES 91 8.2. INTERVIEW 97 |
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| author | Schorsch, Martin 1967- |
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| classification_rvk | QG 480 |
| ctrlnum | (OCoLC)635298515 (DE-599)DNB992365902 |
| discipline | Wirtschaftswissenschaften |
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| title | Market entry strategies for Russia a comprehensive survey based on expert interviews |
| title_auth | Market entry strategies for Russia a comprehensive survey based on expert interviews |
| title_exact_search | Market entry strategies for Russia a comprehensive survey based on expert interviews |
| title_full | Market entry strategies for Russia a comprehensive survey based on expert interviews Martin Schorsch |
| title_fullStr | Market entry strategies for Russia a comprehensive survey based on expert interviews Martin Schorsch |
| title_full_unstemmed | Market entry strategies for Russia a comprehensive survey based on expert interviews Martin Schorsch |
| title_short | Market entry strategies for Russia |
| title_sort | market entry strategies for russia a comprehensive survey based on expert interviews |
| title_sub | a comprehensive survey based on expert interviews |
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