Responsemanagement:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Ettlingen
IM-Marketing-Forum
2002
|
| Schriftenreihe: | Konkret
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 191 S. Ill. |
| ISBN: | 3930047497 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009960003 | ||
Datensatz im Suchindex
| _version_ | 1804129432467668992 |
|---|---|
| adam_text | Inhaltsverzeichnis 5
Inhaltsverzeichnis
Kapitel I
Responsemanagement Was ist das iiberhaupt? 7
1. Ein kleiner Exkurs 7
2. Begriffsbestimmungen 23
3. Der Kunde ist Konig 32
Kapitel II
Wege zur Response 34
1. Anzeigen und Beilagen 38
2. Mailings 42
3. E Mail 49
4. Faxmail 56
5. Internet 59
6. Promotion 62
7. DRTVundDRR 66
Kapitel III
Responsebearbeitung 69
1. Telefon 71
2. Fax 80
3. E Mail 82
4. Internet 84
5. Post 87
6. Personlicher Kontakt 90
Kapitel IV
KenngrbBen und Planung 92
1. Kampagnenplanung 92
2. Welche Medien bringen welche Response? 97
6 INHALTSVERZEICHNIS 3. Organisation der Responsebearbeitung 101
4. Prozesse und technische Losungen 103
5. Kampagnenbeispiele 122
Kapitel V
Selbst machen oder machen lassen? 140
Vor Nachteile von Inhouse Losungen
und Outsourcing
Kapitel VI
Wichtige Rahmenbedingungen 153
1. Datenschutzbestimmungen 161
2. Vertrage und Service Level Agreements 164
Alle hier aufgefiihrten Vertrage und Vereinbarungen finden
Sie im Internet unter www.responsemanagement.de kostentos
zum Download. _
Anhang
Fragen, die Sie taglich beschaftigen 178
Das Responsemanagement Lexikon 183
Literaturverzeichnis 190
|
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| id | DE-604.BV014686106 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:05:03Z |
| institution | BVB |
| isbn | 3930047497 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009960003 |
| oclc_num | 76383241 |
| open_access_boolean | |
| owner | DE-1047 DE-1049 |
| owner_facet | DE-1047 DE-1049 |
| physical | 191 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | IM-Marketing-Forum |
| record_format | marc |
| series2 | Konkret |
| spelling | Schöngruber, Joseph F. Verfasser aut Responsemanagement Joseph F. Schöngruber ; Harald Faust Ettlingen IM-Marketing-Forum 2002 191 S. Ill. txt rdacontent n rdamedia nc rdacarrier Konkret Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Kommunikationspolitik (DE-588)4232471-3 s DE-604 Faust, Harald Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009960003&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schöngruber, Joseph F. Faust, Harald Responsemanagement Kommunikationspolitik (DE-588)4232471-3 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4012421-6 |
| title | Responsemanagement |
| title_auth | Responsemanagement |
| title_exact_search | Responsemanagement |
| title_full | Responsemanagement Joseph F. Schöngruber ; Harald Faust |
| title_fullStr | Responsemanagement Joseph F. Schöngruber ; Harald Faust |
| title_full_unstemmed | Responsemanagement Joseph F. Schöngruber ; Harald Faust |
| title_short | Responsemanagement |
| title_sort | responsemanagement |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Kommunikationspolitik Direktmarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009960003&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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