Blind spot: illuminating the hidden value of business
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Two Waves Books
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | x, 238 Seiten Illustrationen, Diagramme (farbig) |
| ISBN: | 1933820691 9781933820699 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043879839 | ||
| 003 | DE-604 | ||
| 005 | 20170227 | ||
| 007 | t | ||
| 008 | 161116s2016 a||| |||| 00||| eng d | ||
| 020 | |a 1933820691 |9 1-933820-69-1 | ||
| 020 | |a 9781933820699 |9 978-1-933820-69-9 | ||
| 035 | |a (OCoLC)968136265 | ||
| 035 | |a (DE-599)BVBBV043879839 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-355 | ||
| 084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a ST 252 |0 (DE-625)143627: |2 rvk | ||
| 100 | 1 | |a Diller, Steve |d 1958- |0 (DE-588)1121945546 |4 aut | |
| 245 | 1 | 0 | |a Blind spot |b illuminating the hidden value of business |c Steve Diller, Nathan Shedroff and Sean Sauber |
| 264 | 1 | |a New York |b Two Waves Books |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a x, 238 Seiten |b Illustrationen, Diagramme (farbig) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Mensch-Maschine-Kommunikation |0 (DE-588)4125909-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenwert |0 (DE-588)4515875-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Design |0 (DE-588)4011510-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Design |0 (DE-588)4011510-0 |D s |
| 689 | 0 | 1 | |a Mensch-Maschine-Kommunikation |0 (DE-588)4125909-9 |D s |
| 689 | 0 | 2 | |a Kundenwert |0 (DE-588)4515875-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Shedroff, Nathan |0 (DE-588)1044033819 |4 aut | |
| 700 | 1 | |a Sauber, Sean |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Klappentext |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029289480 | ||
Datensatz im Suchindex
| _version_ | 1804176774444089344 |
|---|---|
| adam_text | Contents and
Executive Summary
Foreword by Douglas Rushkoff ¡x
Chapter 1. A World of Hidden Value 1
Presents the concept of premium value and its connection to
overall stock valuation and consumer loyalty.
Chapter 2. Defining a Business Relationship 19
Discusses the types of relationships that companies can have
with customers, and why relationships are the key to the
companies underlying value.
Chapter 3. Visualizing Relationships 47
How companies can use evocative language to gain clarity on
what kind of relationship they need to build with customers
and to design it.
Chapter 4. Finding Opportunities in Relationships 79
Elaborates on the visualization tool called a waveline, which
makes it possible to get a full understanding of the type of
relationship that should be built over time that will lead to far
greater market valuation.
Chapter 5. Becoming by Doing 103
Shows how to organize a company’s innovation process to
maximize successful relationship-building with customers.
V 11
Chapter ô. Distancing and Team Structure 113
Explores how to find ways to free one’s mind from existing
assumptions about what’s possible and to build a team designed
to find fresh solutions.
Chapter 7. Discovering 121
Details market exploration approaches designed to help
companies uncover what customers want experientially from
their product categories that can drive relationship development.
Chapter 8. Deciding 161
Shows how companies can make choices among various
relationship opportunities unearthed in the Discover process.
Chapter 9. Declaring 171
After decisions are made, makes the nature of that decision
clear as the next step in relationship innovation.
Chapter 10. Designing 179
With a declaration of intent finalized, shows how companies
can apply a streamlined approach to design offerings in order
to build valued relationships.
Chapter 11. Delivering 199
Details how to get new offerings to people in order to complete
the process.
Chapter 12. A World of Premium Value 211
Explores the implications of valued relationships in the
corporate world compared to the broader sets of relationships
we all have.
Index 225
Acknowledgments 234
About the Authors 236
CONTENTS AND EXECUTIVE SUMMARY
Distracted by traditional metrics and mounting access to data,
leaders are blinded to what it actually takes to create greater
value for their businesses: meaningful, long-term relationships
with their customers.
In Blind Spot, you ll learn how exceptional organizations—
from Disney to Instagram—innovate and sustain valuable,
productive customer relationships. Blind Spot s lessons deliver
a groundbreaking perspective shift and win-win approach for
your customers, your business—and even your shareholders.
“Blind Spot lays out a powerful design thinking approach for an organization to build longlasting,
meaningful relationships with customers.”
REID HOFFMAN
Chairman at Linkedin and partner at Greylock
Blind Spot provides helpful examples to teach leaders how to deeply engage and commit to
their customers, instead of simply transacting with them while wondering why they re not
coming back at all.”
JOHN MAEDA
Partner, Kleiner Perkins Caufield Byers
“The waveline is the first new tool Pve seen in years that has the power to build relationships with
consumers that they will value highly. Indeed, the waveline is the new consumer journey.”
BRUCE NUSSBAUM
Former Innovation and design editor of Business Week and current mentor-in- residence at
NEW INC, the New Museum’s digital art incubator in New York
“Blind Spot takes the mystery out of how companies can and should create lasting value for the
people who matter most—their customers.”
USA KAY SOLOMON
Co-author of Moments of Impact and Design a Better Business
|
| any_adam_object | 1 |
| author | Diller, Steve 1958- Shedroff, Nathan Sauber, Sean |
| author_GND | (DE-588)1121945546 (DE-588)1044033819 |
| author_facet | Diller, Steve 1958- Shedroff, Nathan Sauber, Sean |
| author_role | aut aut aut |
| author_sort | Diller, Steve 1958- |
| author_variant | s d sd n s ns s s ss |
| building | Verbundindex |
| bvnumber | BV043879839 |
| classification_rvk | QP 210 QP 600 QP 620 ST 252 |
| ctrlnum | (OCoLC)968136265 (DE-599)BVBBV043879839 |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02091nam a2200457 c 4500</leader><controlfield tag="001">BV043879839</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170227 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">161116s2016 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1933820691</subfield><subfield code="9">1-933820-69-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781933820699</subfield><subfield code="9">978-1-933820-69-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)968136265</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043879839</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 210</subfield><subfield code="0">(DE-625)141841:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 252</subfield><subfield code="0">(DE-625)143627:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Diller, Steve</subfield><subfield code="d">1958-</subfield><subfield code="0">(DE-588)1121945546</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Blind spot</subfield><subfield code="b">illuminating the hidden value of business</subfield><subfield code="c">Steve Diller, Nathan Shedroff and Sean Sauber</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Two Waves Books</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">x, 238 Seiten</subfield><subfield code="b">Illustrationen, Diagramme (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mensch-Maschine-Kommunikation</subfield><subfield code="0">(DE-588)4125909-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenwert</subfield><subfield code="0">(DE-588)4515875-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mensch-Maschine-Kommunikation</subfield><subfield code="0">(DE-588)4125909-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenwert</subfield><subfield code="0">(DE-588)4515875-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shedroff, Nathan</subfield><subfield code="0">(DE-588)1044033819</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sauber, Sean</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Klappentext</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029289480</subfield></datafield></record></collection> |
| id | DE-604.BV043879839 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:37:31Z |
| institution | BVB |
| isbn | 1933820691 9781933820699 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029289480 |
| oclc_num | 968136265 |
| open_access_boolean | |
| owner | DE-N2 DE-355 DE-BY-UBR |
| owner_facet | DE-N2 DE-355 DE-BY-UBR |
| physical | x, 238 Seiten Illustrationen, Diagramme (farbig) |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Two Waves Books |
| record_format | marc |
| spelling | Diller, Steve 1958- (DE-588)1121945546 aut Blind spot illuminating the hidden value of business Steve Diller, Nathan Shedroff and Sean Sauber New York Two Waves Books [2016] © 2016 x, 238 Seiten Illustrationen, Diagramme (farbig) txt rdacontent n rdamedia nc rdacarrier Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Design (DE-588)4011510-0 s Mensch-Maschine-Kommunikation (DE-588)4125909-9 s Kundenwert (DE-588)4515875-7 s DE-604 Shedroff, Nathan (DE-588)1044033819 aut Sauber, Sean aut Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Diller, Steve 1958- Shedroff, Nathan Sauber, Sean Blind spot illuminating the hidden value of business Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Kundenwert (DE-588)4515875-7 gnd Design (DE-588)4011510-0 gnd |
| subject_GND | (DE-588)4125909-9 (DE-588)4515875-7 (DE-588)4011510-0 |
| title | Blind spot illuminating the hidden value of business |
| title_auth | Blind spot illuminating the hidden value of business |
| title_exact_search | Blind spot illuminating the hidden value of business |
| title_full | Blind spot illuminating the hidden value of business Steve Diller, Nathan Shedroff and Sean Sauber |
| title_fullStr | Blind spot illuminating the hidden value of business Steve Diller, Nathan Shedroff and Sean Sauber |
| title_full_unstemmed | Blind spot illuminating the hidden value of business Steve Diller, Nathan Shedroff and Sean Sauber |
| title_short | Blind spot |
| title_sort | blind spot illuminating the hidden value of business |
| title_sub | illuminating the hidden value of business |
| topic | Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Kundenwert (DE-588)4515875-7 gnd Design (DE-588)4011510-0 gnd |
| topic_facet | Mensch-Maschine-Kommunikation Kundenwert Design |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029289480&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dillersteve blindspotilluminatingthehiddenvalueofbusiness AT shedroffnathan blindspotilluminatingthehiddenvalueofbusiness AT saubersean blindspotilluminatingthehiddenvalueofbusiness |