Brand activism: from purpose to action
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Texas, USA]
IDEA BITE PRESS
[2020]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | v, 276 Seiten Illustrationen, Diagramme |
| ISBN: | 9781734244113 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand activism |b from purpose to action |c Christian Sarkar & Philip Kotler |
| 264 | 1 | |a [Texas, USA] |b IDEA BITE PRESS |c [2020] | |
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Datensatz im Suchindex
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| adam_text | CONTENTS 1 Acknowledgments Letter to the Reader Preface 1 3 4 Introduction 7 Philosophical Fragments 9 2 The Trust Crisis 12 з 20 What is Brand Activism? 4 The Employee as Brand Activist 46 5 The CEO as Brand Activist 52 6 The Customer as Brand Activist 70 7 Brand Activism Strategy 81 8 The Great Corruption 112 9 The End Goal of Brand Activism 135 10 Voices from the Front Line И A Letter to Bill Gates (and Friends) 12 Join Us 154 272 273
|
| adam_txt |
CONTENTS 1 Acknowledgments Letter to the Reader Preface 1 3 4 Introduction 7 Philosophical Fragments 9 2 The Trust Crisis 12 з 20 What is Brand Activism? 4 The Employee as Brand Activist 46 5 The CEO as Brand Activist 52 6 The Customer as Brand Activist 70 7 Brand Activism Strategy 81 8 The Great Corruption 112 9 The End Goal of Brand Activism 135 10 Voices from the Front Line И A Letter to Bill Gates (and Friends) 12 Join Us 154 272 273 |
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| author | Sarkar, Christian 1964- Kotler, Philip 1931- |
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| bvnumber | BV047209042 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T16:53:38Z |
| indexdate | 2024-10-26T04:00:43Z |
| institution | BVB |
| isbn | 9781734244113 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032613882 |
| oclc_num | 1249659356 |
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| physical | v, 276 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | IDEA BITE PRESS |
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| spellingShingle | Sarkar, Christian 1964- Kotler, Philip 1931- Brand activism from purpose to action Corporate Social Responsibility (DE-588)7697760-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
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| title | Brand activism from purpose to action |
| title_auth | Brand activism from purpose to action |
| title_exact_search | Brand activism from purpose to action |
| title_exact_search_txtP | Brand activism from purpose to action |
| title_full | Brand activism from purpose to action Christian Sarkar & Philip Kotler |
| title_fullStr | Brand activism from purpose to action Christian Sarkar & Philip Kotler |
| title_full_unstemmed | Brand activism from purpose to action Christian Sarkar & Philip Kotler |
| title_short | Brand activism |
| title_sort | brand activism from purpose to action |
| title_sub | from purpose to action |
| topic | Corporate Social Responsibility (DE-588)7697760-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Corporate Social Responsibility Markenpolitik |
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Inhaltsverzeichnis
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THWS Würzburg Zentralbibliothek Lesesaal
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1000 QP 150 S245 |
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