Marketing in action:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio [u.a.]
South-Western Pub. Co
1976
|
| Ausgabe: | 8. ed. |
| Schlagworte: | |
| Beschreibung: | First-6th ed., by E. J. Rowse and others, published under title: Fundamentals of advertising; 7th ed., by C. A. Nolan and R. F. Warmke, published under title: Marketing, sales promotion, and advertising |
| Beschreibung: | VIII, 431 S. Ill. |
| ISBN: | 0538193506 |
Internformat
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| 100 | 1 | |a Warmke, Roman F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing in action |c Roman F. Warmke ; G. Dean Palmer ; C. A. Nolan ; Edward James Rowse |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Cincinnati, Ohio [u.a.] |b South-Western Pub. Co |c 1976 | |
| 300 | |a VIII, 431 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a First-6th ed., by E. J. Rowse and others, published under title: Fundamentals of advertising; 7th ed., by C. A. Nolan and R. F. Warmke, published under title: Marketing, sales promotion, and advertising | ||
| 653 | |a aUnited States | ||
| 653 | |a aSales promotion | ||
| 653 | |a aManagement | ||
| 700 | 1 | |a Palmer, Glenn D. |e Verfasser |4 aut | |
| 700 | 1 | |a Nolan, Carroll A. |e Verfasser |4 aut | |
| 700 | 1 | |a Rowse, Edward James |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028665192 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Warmke, Roman F. Palmer, Glenn D. Nolan, Carroll A. Rowse, Edward James |
| author_facet | Warmke, Roman F. Palmer, Glenn D. Nolan, Carroll A. Rowse, Edward James |
| author_role | aut aut aut aut |
| author_sort | Warmke, Roman F. |
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| building | Verbundindex |
| bvnumber | BV043242861 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1 |
| callnumber-search | HF5415.1 |
| callnumber-sort | HF 45415.1 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)832488168 (DE-599)GBV184330440 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| id | DE-604.BV043242861 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:21:22Z |
| institution | BVB |
| isbn | 0538193506 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028665192 |
| oclc_num | 832488168 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VIII, 431 S. Ill. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | South-Western Pub. Co |
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| spelling | Warmke, Roman F. Verfasser aut Marketing in action Roman F. Warmke ; G. Dean Palmer ; C. A. Nolan ; Edward James Rowse 8. ed. Cincinnati, Ohio [u.a.] South-Western Pub. Co 1976 VIII, 431 S. Ill. txt rdacontent n rdamedia nc rdacarrier First-6th ed., by E. J. Rowse and others, published under title: Fundamentals of advertising; 7th ed., by C. A. Nolan and R. F. Warmke, published under title: Marketing, sales promotion, and advertising aUnited States aSales promotion aManagement Palmer, Glenn D. Verfasser aut Nolan, Carroll A. Verfasser aut Rowse, Edward James Verfasser aut |
| spellingShingle | Warmke, Roman F. Palmer, Glenn D. Nolan, Carroll A. Rowse, Edward James Marketing in action |
| title | Marketing in action |
| title_auth | Marketing in action |
| title_exact_search | Marketing in action |
| title_full | Marketing in action Roman F. Warmke ; G. Dean Palmer ; C. A. Nolan ; Edward James Rowse |
| title_fullStr | Marketing in action Roman F. Warmke ; G. Dean Palmer ; C. A. Nolan ; Edward James Rowse |
| title_full_unstemmed | Marketing in action Roman F. Warmke ; G. Dean Palmer ; C. A. Nolan ; Edward James Rowse |
| title_short | Marketing in action |
| title_sort | marketing in action |
| work_keys_str_mv | AT warmkeromanf marketinginaction AT palmerglennd marketinginaction AT nolancarrolla marketinginaction AT rowseedwardjames marketinginaction |