Measurement for the social sciences the C-OAR-SE method and why it must replace psychometrics von Rossiter, John R.

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Advanced media planning von Rossiter, John R., Danaher, Peter J.

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Strategic advertising management von Percy, Larry, Rossiter, John R., Elliott, Richard 1948-

Advertising communications & promotion management von Rossiter, John R., Percy, Larry

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Inhaltsverzeichnis

Advertising strategy a communication theory approach von Percy, Larry, Rossiter, John R.

Marketing communications objectives, strategy, tactics von Rossiter, John R., Percy, Larry, Bergkvist, Lars

Inhaltsverzeichnis

Measurement for the Social Sciences The C-OAR-SE Method and why it must replace psychometrics von Rossiter, John R.

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Advertising communications and promotion management von Rossiter, John R., Percy, Larry

Advanced Media Planning von Rossiter, John R., Danaher, Peter J.

Volltext öffnen

Advertising and promotion management von Rossiter, John R., Percy, Larry

Advertising strategy A communication theory approach von Percy, Larry, Rossiter, John R.

Children's Susceptibility to television adertising a behavioral test of cognition and attitude von Rossiter, John R.

Marketing communications theory and applications von Rossiter, John R.

Inhaltsverzeichnis

Strategic advertising management von Percy, Larry, Elliott, Richard 1948-, Rossiter, John R.

Aufbau und Pflege von Marken durch klassische Kommunikation von Rossiter, John R., Percy, Larry

Advanced media planning von Rossiter, John R., Danaher, Peter J.

Advertising communications & promotion management von Rossiter, John R., Percy, Larry

Inhaltsverzeichnis

Advertising communications & promotion management von Rossiter, John R., Percy, Larry

Advertising and promotion management von Rossiter, John R., Percy, Larry

Televised medicine advertising and children von Robertson, Thomas S. 1942-, Rossiter, John R., Gleason, Terry C.