Accountable marketing: the economics of data-driven marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Thomson/Texere
2004
|
| Schlagworte: | |
| Beschreibung: | XXV, 336 S. graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0324203594 0324304684 0324304692 |
Internformat
MARC
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| 100 | 1 | |a Rosenwald, Peter J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Accountable marketing |b the economics of data-driven marketing |c by Peter J. Rosenwald |
| 264 | 1 | |a New York [u.a.] |b Thomson/Texere |c 2004 | |
| 300 | |a XXV, 336 S. |b graph. Darst. |e 1 CD-ROM (12 cm) | ||
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| 650 | 4 | |a Marketing - Aspect économique | |
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| 650 | 4 | |a Marketing - Gestion | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Rosenwald, Peter J. |
| author_facet | Rosenwald, Peter J. |
| author_role | aut |
| author_sort | Rosenwald, Peter J. |
| author_variant | p j r pj pjr |
| building | Verbundindex |
| bvnumber | BV019577484 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 .13 R816a 2004 |
| callnumber-search | HF5415 .13 R816a 2004 |
| callnumber-sort | HF 45415 213 R816 A 42004 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)502971237 (DE-599)BVBBV019577484 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019577484 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:00:44Z |
| institution | BVB |
| isbn | 0324203594 0324304684 0324304692 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012916968 |
| oclc_num | 502971237 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XXV, 336 S. graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Thomson/Texere |
| record_format | marc |
| spelling | Rosenwald, Peter J. Verfasser aut Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald New York [u.a.] Thomson/Texere 2004 XXV, 336 S. graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle (DE-588)4032312-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kontrolle (DE-588)4032312-2 s DE-604 |
| spellingShingle | Rosenwald, Peter J. Accountable marketing the economics of data-driven marketing Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle (DE-588)4032312-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4032312-2 (DE-588)4037589-4 |
| title | Accountable marketing the economics of data-driven marketing |
| title_auth | Accountable marketing the economics of data-driven marketing |
| title_exact_search | Accountable marketing the economics of data-driven marketing |
| title_full | Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald |
| title_fullStr | Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald |
| title_full_unstemmed | Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald |
| title_short | Accountable marketing |
| title_sort | accountable marketing the economics of data driven marketing |
| title_sub | the economics of data-driven marketing |
| topic | Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle (DE-588)4032312-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle Marketing |
| work_keys_str_mv | AT rosenwaldpeterj accountablemarketingtheeconomicsofdatadrivenmarketing |