Cases in strategic marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2000
|
| Subjects: | |
| Physical Description: | XIII, 610 S. |
| ISBN: | 0130863599 |
Staff View
MARC
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Record in the Search Index
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| author | Rosenthal, David W. Brown, Lew G. |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:33:11Z |
| indexdate | 2024-07-09T21:23:50Z |
| institution | BVB |
| isbn | 0130863599 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016842664 |
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| physical | XIII, 610 S. |
| publishDate | 2000 |
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| publisher | Prentice Hall |
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| spelling | Rosenthal, David W. Verfasser aut Cases in strategic marketing David Rosenthal ; Lew G. Brown Upper Saddle River, NJ Prentice Hall 2000 XIII, 610 S. txt rdacontent n rdamedia nc rdacarrier Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Brown, Lew G. Verfasser aut |
| spellingShingle | Rosenthal, David W. Brown, Lew G. Cases in strategic marketing Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in strategic marketing |
| title_auth | Cases in strategic marketing |
| title_exact_search | Cases in strategic marketing |
| title_exact_search_txtP | Cases in strategic marketing |
| title_full | Cases in strategic marketing David Rosenthal ; Lew G. Brown |
| title_fullStr | Cases in strategic marketing David Rosenthal ; Lew G. Brown |
| title_full_unstemmed | Cases in strategic marketing David Rosenthal ; Lew G. Brown |
| title_short | Cases in strategic marketing |
| title_sort | cases in strategic marketing |
| topic | Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies |
| topic_facet | Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Fallstudiensammlung |
| work_keys_str_mv | AT rosenthaldavidw casesinstrategicmarketing AT brownlewg casesinstrategicmarketing |