Selling the American muscle car :: marketing Detroit iron in the 60s and 70s /
Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume. Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
North Branch :
CarTech Inc.,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume. Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. Relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (543 pages) |
| ISBN: | 1613256094 9781613256091 |
Internformat
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| 505 | 0 | |a Cover -- Title Page -- Copyright -- Table of Contents -- Acknowledgments -- Foreword -- Chapter 1: Some History -- Chapter 2: Pontiac Sets the Pace -- Chapter 3: Chevy Out in Front -- Chapter 4: Buick Enters the Field -- Chapter 5: Olds Joins the Fray -- Chapter 6: Ford Fights Back -- Chapter 7: Mercury Takes Flight -- Chapter 8: Plymouth Takes It to the Street -- Chapter 9: Dodge Charges Ahead -- Chapter 10: Studebaker's Last Stand -- Chapter 11: AMC: Racing on a Budget -- Index | |
| 520 | |a Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume. Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. Relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day. | ||
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| contents | Cover -- Title Page -- Copyright -- Table of Contents -- Acknowledgments -- Foreword -- Chapter 1: Some History -- Chapter 2: Pontiac Sets the Pace -- Chapter 3: Chevy Out in Front -- Chapter 4: Buick Enters the Field -- Chapter 5: Olds Joins the Fray -- Chapter 6: Ford Fights Back -- Chapter 7: Mercury Takes Flight -- Chapter 8: Plymouth Takes It to the Street -- Chapter 9: Dodge Charges Ahead -- Chapter 10: Studebaker's Last Stand -- Chapter 11: AMC: Racing on a Budget -- Index |
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| id | ZDB-4-EBU-on1183959497 |
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| indexdate | 2024-11-26T14:49:37Z |
| institution | BVB |
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| spelling | Rosenberg, Diego, 1971- author. http://id.loc.gov/authorities/names/no2015169155 Selling the American muscle car : marketing Detroit iron in the 60s and 70s / Diego Rosenberg. North Branch : CarTech Inc., 2020. 1 online resource (543 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes index. Cover -- Title Page -- Copyright -- Table of Contents -- Acknowledgments -- Foreword -- Chapter 1: Some History -- Chapter 2: Pontiac Sets the Pace -- Chapter 3: Chevy Out in Front -- Chapter 4: Buick Enters the Field -- Chapter 5: Olds Joins the Fray -- Chapter 6: Ford Fights Back -- Chapter 7: Mercury Takes Flight -- Chapter 8: Plymouth Takes It to the Street -- Chapter 9: Dodge Charges Ahead -- Chapter 10: Studebaker's Last Stand -- Chapter 11: AMC: Racing on a Budget -- Index Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume. Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. Relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day. Muscle cars United States Marketing History 20th century. Muscle cars United States History 20th century. Advertising Automobiles United States History 20th century. Automobile industry and trade United States History 20th century. Automobiles de haute performance États-Unis Histoire 20e siècle. Automobiles Publicité États-Unis Histoire 20e siècle. Automobiles Industrie et commerce États-Unis Histoire 20e siècle. Advertising Automobiles fast Automobile industry and trade fast Muscle cars fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 1900-1999 fast History fast has work: Selling the American muscle car (Text) https://id.oclc.org/worldcat/entity/E39PCH9f4jF7K7JYByrvjyDHFq https://id.oclc.org/worldcat/ontology/hasWork Print version: Rosenberg, Diego. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s. North Branch : CarTech Inc., ©2020 9781613252031 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2571048 Volltext |
| spellingShingle | Rosenberg, Diego, 1971- Selling the American muscle car : marketing Detroit iron in the 60s and 70s / Cover -- Title Page -- Copyright -- Table of Contents -- Acknowledgments -- Foreword -- Chapter 1: Some History -- Chapter 2: Pontiac Sets the Pace -- Chapter 3: Chevy Out in Front -- Chapter 4: Buick Enters the Field -- Chapter 5: Olds Joins the Fray -- Chapter 6: Ford Fights Back -- Chapter 7: Mercury Takes Flight -- Chapter 8: Plymouth Takes It to the Street -- Chapter 9: Dodge Charges Ahead -- Chapter 10: Studebaker's Last Stand -- Chapter 11: AMC: Racing on a Budget -- Index Muscle cars United States Marketing History 20th century. Muscle cars United States History 20th century. Advertising Automobiles United States History 20th century. Automobile industry and trade United States History 20th century. Automobiles de haute performance États-Unis Histoire 20e siècle. Automobiles Publicité États-Unis Histoire 20e siècle. Automobiles Industrie et commerce États-Unis Histoire 20e siècle. Advertising Automobiles fast Automobile industry and trade fast Muscle cars fast |
| title | Selling the American muscle car : marketing Detroit iron in the 60s and 70s / |
| title_auth | Selling the American muscle car : marketing Detroit iron in the 60s and 70s / |
| title_exact_search | Selling the American muscle car : marketing Detroit iron in the 60s and 70s / |
| title_full | Selling the American muscle car : marketing Detroit iron in the 60s and 70s / Diego Rosenberg. |
| title_fullStr | Selling the American muscle car : marketing Detroit iron in the 60s and 70s / Diego Rosenberg. |
| title_full_unstemmed | Selling the American muscle car : marketing Detroit iron in the 60s and 70s / Diego Rosenberg. |
| title_short | Selling the American muscle car : |
| title_sort | selling the american muscle car marketing detroit iron in the 60s and 70s |
| title_sub | marketing Detroit iron in the 60s and 70s / |
| topic | Muscle cars United States Marketing History 20th century. Muscle cars United States History 20th century. Advertising Automobiles United States History 20th century. Automobile industry and trade United States History 20th century. Automobiles de haute performance États-Unis Histoire 20e siècle. Automobiles Publicité États-Unis Histoire 20e siècle. Automobiles Industrie et commerce États-Unis Histoire 20e siècle. Advertising Automobiles fast Automobile industry and trade fast Muscle cars fast |
| topic_facet | Muscle cars United States Marketing History 20th century. Muscle cars United States History 20th century. Advertising Automobiles United States History 20th century. Automobile industry and trade United States History 20th century. Automobiles de haute performance États-Unis Histoire 20e siècle. Automobiles Publicité États-Unis Histoire 20e siècle. Automobiles Industrie et commerce États-Unis Histoire 20e siècle. Advertising Automobiles Automobile industry and trade Muscle cars United States History |
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