Television advertising in Canadian elections :: the attack mode, 1993 /
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising....
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Waterloo, Ontario :
Wilfrid Laurier University Press,
2006, ©1999.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English and French language television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study. |
| Beschreibung: | 1 online resource (ix, 263 pages) |
| Bibliographie: | Includes notes, glossary, bibliographical references (pages 229-240), and indexes. |
| ISBN: | 9780889206298 0889206295 |
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| 245 | 0 | 0 | |a Television advertising in Canadian elections : |b the attack mode, 1993 / |c Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors. |
| 260 | |a Waterloo, Ontario : |b Wilfrid Laurier University Press, |c 2006, ©1999. | ||
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| 504 | |a Includes notes, glossary, bibliographical references (pages 229-240), and indexes. | ||
| 505 | 0 | 0 | |t Introduction / |r Walter I. Romanow -- |t The theory and use of political advertising / |r Stanley B. Cunningham -- |t The 1993 Canadian federal election : background and party advertising strategies / |r Andř Gosselin and Walter C. Soderlund -- |t Contextual analysis of political advertising : the attack mode on English-language TV / |r Walter I. Romanow -- |t Political ads on Quebec TV during the 1993 federal election / |r Michel de Repentigny -- |t The role of images in Quebec political advertising / |r Estelle Lebel -- |t Quantitative assessment of advertising effects : survey data / |r Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andř Gosselin -- |t Exploring the impact of negative political ads through the use of participatory action research / |r T.F. Carney and Alexander Gill -- |t Cognitive responses to political advertising on Quebec TV in the 1993 election / |r Jacques de Guise -- |t The ethics of political advertising / |r Stanley B. Cunningham -- |t Conclusions / |r Walter I. Romanow and Walter C. Soderlund -- |t Appendix A. Political advertisements in English -- |t Appendix B. Political advertisements in French. |
| 520 | |a Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English and French language television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study. | ||
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| 650 | 0 | |a Negativism. |0 http://id.loc.gov/authorities/subjects/sh85090631 | |
| 650 | 2 | |a Negativism |0 https://id.nlm.nih.gov/mesh/D009341 | |
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| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Elections |2 fast | |
| 650 | 7 | |a Negativism |2 fast | |
| 650 | 7 | |a Television in politics |2 fast | |
| 651 | 7 | |a Canada |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 | |
| 648 | 7 | |a 1993 |2 fast | |
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| 700 | 1 | |a Repentigny, Michel de, |e editor, |e author. | |
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| 700 | 1 | |a Hildebrandt, Kai, |e editor, |e author. | |
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| 776 | 0 | 8 | |i Print version: |a Romanow, Walter I. |t Television Advertising in Canadian Elections : The Attack Mode, 1993. |d Waterloo : Wilfrid Laurier University Press, ©2006 |z 9780889203235 |
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Datensatz im Suchindex
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| _version_ | 1813903411883540480 |
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| author | Romanow, Walter I., 1924- Repentigny, Michel de Cunningham, Stanley B., 1934- Soderlund, Walter C. Hildebrandt, Kai |
| author2 | Romanow, Walter I., 1924- Repentigny, Michel de Cunningham, Stanley B., 1934- Soderlund, Walter C. Hildebrandt, Kai |
| author2_role | edt edt edt edt edt |
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| author_GND | http://id.loc.gov/authorities/names/n90682765 http://id.loc.gov/authorities/names/n2001091102 http://id.loc.gov/authorities/names/n78075986 |
| author_additional | Walter I. Romanow -- Stanley B. Cunningham -- Andř Gosselin and Walter C. Soderlund -- Michel de Repentigny -- Estelle Lebel -- Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andř Gosselin -- T.F. Carney and Alexander Gill -- Jacques de Guise -- Walter I. Romanow and Walter C. Soderlund -- |
| author_facet | Romanow, Walter I., 1924- Repentigny, Michel de Cunningham, Stanley B., 1934- Soderlund, Walter C. Hildebrandt, Kai Romanow, Walter I., 1924- Repentigny, Michel de Cunningham, Stanley B., 1934- Soderlund, Walter C. Hildebrandt, Kai |
| author_role | aut aut aut aut aut |
| author_sort | Romanow, Walter I., 1924- |
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| callnumber-first | J - Political Science |
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| contents | Introduction / The theory and use of political advertising / The 1993 Canadian federal election : background and party advertising strategies / Contextual analysis of political advertising : the attack mode on English-language TV / Political ads on Quebec TV during the 1993 federal election / The role of images in Quebec political advertising / Quantitative assessment of advertising effects : survey data / Exploring the impact of negative political ads through the use of participatory action research / Cognitive responses to political advertising on Quebec TV in the 1993 election / The ethics of political advertising / Conclusions / Appendix A. Political advertisements in English -- Appendix B. Political advertisements in French. |
| ctrlnum | (OCoLC)753479580 |
| dewey-full | 324.7/3/0971 |
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| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3/0971 |
| dewey-search | 324.7/3/0971 |
| dewey-sort | 3324.7 13 3971 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | 1993 fast |
| era_facet | 1993 |
| format | Electronic eBook |
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| indexdate | 2024-10-25T16:18:16Z |
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| isbn | 9780889206298 0889206295 |
| language | English |
| oclc_num | 753479580 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (ix, 263 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2006 |
| publishDateSearch | 1999 2006 |
| publishDateSort | 2006 |
| publisher | Wilfrid Laurier University Press, |
| record_format | marc |
| spelling | Television advertising in Canadian elections : the attack mode, 1993 / Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors. Waterloo, Ontario : Wilfrid Laurier University Press, 2006, ©1999. 1 online resource (ix, 263 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes notes, glossary, bibliographical references (pages 229-240), and indexes. Introduction / Walter I. Romanow -- The theory and use of political advertising / Stanley B. Cunningham -- The 1993 Canadian federal election : background and party advertising strategies / Andř Gosselin and Walter C. Soderlund -- Contextual analysis of political advertising : the attack mode on English-language TV / Walter I. Romanow -- Political ads on Quebec TV during the 1993 federal election / Michel de Repentigny -- The role of images in Quebec political advertising / Estelle Lebel -- Quantitative assessment of advertising effects : survey data / Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andř Gosselin -- Exploring the impact of negative political ads through the use of participatory action research / T.F. Carney and Alexander Gill -- Cognitive responses to political advertising on Quebec TV in the 1993 election / Jacques de Guise -- The ethics of political advertising / Stanley B. Cunningham -- Conclusions / Walter I. Romanow and Walter C. Soderlund -- Appendix A. Political advertisements in English -- Appendix B. Political advertisements in French. Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English and French language television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study. Print version record. Canada. Parliament Elections, 1993. Canada. Parlement Élections, 1993. Canada. Parliament fast Advertising, Political Canada. Television in politics Canada. Negativism. http://id.loc.gov/authorities/subjects/sh85090631 Negativism https://id.nlm.nih.gov/mesh/D009341 Négativisme. Télévision en politique Canada. Publicité politique Canada. POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Elections fast Negativism fast Television in politics fast Canada fast https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 1993 fast Romanow, Walter I., 1924- editor, author. https://id.oclc.org/worldcat/entity/E39PCjHRmPdxpRCkHFvtmDjBKb http://id.loc.gov/authorities/names/n90682765 Repentigny, Michel de, editor, author. Cunningham, Stanley B., 1934- editor, author. https://id.oclc.org/worldcat/entity/E39PCjr7fqTFqvWVPpRHhWHbwK http://id.loc.gov/authorities/names/n2001091102 Soderlund, Walter C., editor, author. http://id.loc.gov/authorities/names/n78075986 Hildebrandt, Kai, editor, author. has work: Television Advertising in Canadian Elections (Text) https://id.oclc.org/worldcat/entity/E39PCGTgT8WTgrrTBmTyqyDxym https://id.oclc.org/worldcat/ontology/hasWork Print version: Romanow, Walter I. Television Advertising in Canadian Elections : The Attack Mode, 1993. Waterloo : Wilfrid Laurier University Press, ©2006 9780889203235 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1433241 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1433241 Volltext |
| spellingShingle | Romanow, Walter I., 1924- Repentigny, Michel de Cunningham, Stanley B., 1934- Soderlund, Walter C. Hildebrandt, Kai Television advertising in Canadian elections : the attack mode, 1993 / Introduction / The theory and use of political advertising / The 1993 Canadian federal election : background and party advertising strategies / Contextual analysis of political advertising : the attack mode on English-language TV / Political ads on Quebec TV during the 1993 federal election / The role of images in Quebec political advertising / Quantitative assessment of advertising effects : survey data / Exploring the impact of negative political ads through the use of participatory action research / Cognitive responses to political advertising on Quebec TV in the 1993 election / The ethics of political advertising / Conclusions / Appendix A. Political advertisements in English -- Appendix B. Political advertisements in French. Canada. Parliament Elections, 1993. Canada. Parlement Élections, 1993. Canada. Parliament fast Advertising, Political Canada. Television in politics Canada. Negativism. http://id.loc.gov/authorities/subjects/sh85090631 Negativism https://id.nlm.nih.gov/mesh/D009341 Négativisme. Télévision en politique Canada. Publicité politique Canada. POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Elections fast Negativism fast Television in politics fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85090631 https://id.nlm.nih.gov/mesh/D009341 |
| title | Television advertising in Canadian elections : the attack mode, 1993 / |
| title_alt | Introduction / The theory and use of political advertising / The 1993 Canadian federal election : background and party advertising strategies / Contextual analysis of political advertising : the attack mode on English-language TV / Political ads on Quebec TV during the 1993 federal election / The role of images in Quebec political advertising / Quantitative assessment of advertising effects : survey data / Exploring the impact of negative political ads through the use of participatory action research / Cognitive responses to political advertising on Quebec TV in the 1993 election / The ethics of political advertising / Conclusions / Appendix A. Political advertisements in English -- Appendix B. Political advertisements in French. |
| title_auth | Television advertising in Canadian elections : the attack mode, 1993 / |
| title_exact_search | Television advertising in Canadian elections : the attack mode, 1993 / |
| title_full | Television advertising in Canadian elections : the attack mode, 1993 / Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors. |
| title_fullStr | Television advertising in Canadian elections : the attack mode, 1993 / Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors. |
| title_full_unstemmed | Television advertising in Canadian elections : the attack mode, 1993 / Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors. |
| title_short | Television advertising in Canadian elections : |
| title_sort | television advertising in canadian elections the attack mode 1993 |
| title_sub | the attack mode, 1993 / |
| topic | Canada. Parliament Elections, 1993. Canada. Parlement Élections, 1993. Canada. Parliament fast Advertising, Political Canada. Television in politics Canada. Negativism. http://id.loc.gov/authorities/subjects/sh85090631 Negativism https://id.nlm.nih.gov/mesh/D009341 Négativisme. Télévision en politique Canada. Publicité politique Canada. POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Elections fast Negativism fast Television in politics fast |
| topic_facet | Canada. Parliament Elections, 1993. Canada. Parlement Élections, 1993. Canada. Parliament Advertising, Political Canada. Television in politics Canada. Negativism. Negativism Négativisme. Télévision en politique Canada. Publicité politique Canada. POLITICAL SCIENCE Political Process Elections. POLITICAL SCIENCE Political Process General. Advertising, Political Elections Television in politics Canada |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1433241 |
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