Boosters and barkers: financing Canada’s involvement in the First World War

"'Stick it, Canada! Buy more Victory Bonds!' The First World War demanded deep personal sacrifice in the field and at home--even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters an...

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Bibliographische Detailangaben
1. Verfasser: Roberts, David 1949- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Vancouver UBC Press [2023]
Schriftenreihe:Studies in Canadian military history
Schlagworte:
Zusammenfassung:"'Stick it, Canada! Buy more Victory Bonds!' The First World War demanded deep personal sacrifice in the field and at home--even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters and Barkers is a highly original examination of the drive to finance Canadian participation in the conflict: Ottawa’s calls for direct public contributions in the form of war bonds; the intersections with imperial funding, taxation, and conventional revenue; and the substantial fiscal implications of participation in the conflict during and after the war. Canada’s six bond-selling campaigns received an astounding response, generating revenue that covered almost a third of the country’s total war costs, which were estimated at 6.6 billion. This amount was modest in comparison with the burdens placed on European countries, but it was still a dramatic contribution from a dominion so distant from the front. This story is one of inexorable need, shrewd propaganda, resistance, engagement, and long-term consequence. Boosters and Barkers mines a wide range of sources in Canada, the United States, and Britain to reveal how bond campaigns used coercive, modern marketing techniques--encompassing print, images, and music--to sell both the war and wide public participation."
Beschreibung:x, 393 Seiten Illustrationen
ISBN:9780774869584

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