Affiliate Marketing Management: Best Practice versus Theorie
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Pro-Business-Verl.
2010
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | V, 93 S. graph. Darst. 21 cm, 160 gr. |
| ISBN: | 9783868059588 |
Internformat
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| 245 | 1 | 0 | |a Affiliate Marketing Management |b Best Practice versus Theorie |c David Rizek |
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| 264 | 1 | |a Berlin |b Pro-Business-Verl. |c 2010 | |
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Datensatz im Suchindex
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INHALTSVERZEICHNIS I INHALTSVERZEICHNIS INHALTSVERZEICHNIS I
ABBILDUNGSVERZEICHNIS III ABKUERZUNGSVERZEICHNIS IV 1. EINFUEHRUNG 1 1.1.
EINLEITUNG 1 1.2. AUFBAU UND VORGEHENSWEISE 4 2. GRUNDLAGEN DES
AFFILIATE MARKETING 7 2.1. FUNKTIONSWEISE 8 2.2. AFFILIATE MARKETING IN
DEUTSCHLAND 10 2.2.1. NETZWERKE 11 2.2.2. GESCHAEFTSMODELLE DER PUBLISHER
13 2.3. ZIELE 17 3. PARTNERPROGRAMMIMPLEMENTIERUNG 21 3.1. LANDING-
PAGES 23 3.1.1. AUSGEWAEHLTE GRAFISCHE ANFORDERUNGEN 24 3.1.2.
INHALTLICHE KONZEPTION 26 3.2. WERBEMITTEL 30 3.2.1. TYPEN 30 3.2.2.
KLICKRATENOPTIMIERUNG VON BANNERN 36 BIBLIOGRAFISCHE INFORMATIONEN
HTTP://D-NB.INFO/1004071426 DIGITALISIERT DURCH LITERATURVERZEICHNIS 85
II INHALTSVERZEICHNIS 3.3. OPTIMALE PRAESENTATION DES PARTNERPROGRAMMS IM
NETZWERK 38 3.4. TRACKING 43 3.4.1. COOKIE- TRACKING 43 3.4.2. SESSION-
TRACKING 47 4. PUBLISHER RECRUITING UND RELATIONSHIP MANAGEMENT 49 4.1.
PUBLISHER RECRUITING 50 4.2. BEWERBERMANAGEMENT 52 4.2.1.
HANDLUNGSOPTIONEN UND STRATEGIEN 52 4.2.2. ERFOLGSFAKTOREN 55 4.3.
RELATIONSHIP MANAGEMENT 59 4.3.1. KOMMUNIKATIONSFORMEN 60 4.3.2. ANREIZE
FUER PUBLISHER 62 5. AFFILIATE MARKETING CONTROLLING 69 5.1. KENNZAHLEN
69 5.2. QUALITAETSMANAGEMENT 72 5.2.1. PUBLISHERPROVISIONIERUNG 73 5.2.2.
FRAUD 74 6. TRENDS UND RESUEMEE 79 6.1. TRENDS 79 6.2. RESUEMEE 83 |
| any_adam_object | 1 |
| author | Rizek, David |
| author_facet | Rizek, David |
| author_role | aut |
| author_sort | Rizek, David |
| author_variant | d r dr |
| building | Verbundindex |
| bvnumber | BV036574954 |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)648773598 (DE-599)DNB1004071426 |
| dewey-full | 659.144 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.144 |
| dewey-search | 659.144 |
| dewey-sort | 3659.144 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-20T10:42:18Z |
| institution | BVB |
| isbn | 9783868059588 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020495979 |
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| physical | V, 93 S. graph. Darst. 21 cm, 160 gr. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Pro-Business-Verl. |
| record_format | marc |
| spelling | Rizek, David Verfasser aut Affiliate Marketing Management Best Practice versus Theorie David Rizek 1. Aufl. Berlin Pro-Business-Verl. 2010 V, 93 S. graph. Darst. 21 cm, 160 gr. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Affiliate-Programm (DE-588)7687279-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Affiliate-Programm (DE-588)7687279-8 s DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3499508&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020495979&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rizek, David Affiliate Marketing Management Best Practice versus Theorie Marketing (DE-588)4037589-4 gnd Affiliate-Programm (DE-588)7687279-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7687279-8 |
| title | Affiliate Marketing Management Best Practice versus Theorie |
| title_auth | Affiliate Marketing Management Best Practice versus Theorie |
| title_exact_search | Affiliate Marketing Management Best Practice versus Theorie |
| title_full | Affiliate Marketing Management Best Practice versus Theorie David Rizek |
| title_fullStr | Affiliate Marketing Management Best Practice versus Theorie David Rizek |
| title_full_unstemmed | Affiliate Marketing Management Best Practice versus Theorie David Rizek |
| title_short | Affiliate Marketing Management |
| title_sort | affiliate marketing management best practice versus theorie |
| title_sub | Best Practice versus Theorie |
| topic | Marketing (DE-588)4037589-4 gnd Affiliate-Programm (DE-588)7687279-8 gnd |
| topic_facet | Marketing Affiliate-Programm |
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