An overview of the public relations function:
Part 1 Mastering the principles. Chapter 1. Why do public relations? -- Chapter 2. What Is public relations? -- Chapter 3. Models of public relations and its subfunctions -- Chapter 4. The management function of public relations -- Part 2 Organizations and processes. Chapter 5. Organizational factor...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2019
|
| Ausgabe: | 2nd edition |
| Schriftenreihe: | Public relations collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 UBY01 Volltext |
| Zusammenfassung: | Part 1 Mastering the principles. Chapter 1. Why do public relations? -- Chapter 2. What Is public relations? -- Chapter 3. Models of public relations and its subfunctions -- Chapter 4. The management function of public relations -- Part 2 Organizations and processes. Chapter 5. Organizational factors, culture, character, and structure -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Managing stakeholders and publics -- Chapter 8. Public relations research -- Chapter 9. The public relations process -- Part 3. Advanced practices in public relations management. Chapter 10. Issues management and sectors of the public relations industry -- Chapter 11. Ethics, counseling roles, leadership, and moral analyses -- Chapter 12. Organizational effectiveness: excellence in public relations management This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (197 pages) |
| ISBN: | 9781949443677 9781949443660 |
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| 250 | |a 2nd edition | ||
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| 520 | |a This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management | ||
| 650 | 4 | |a Corporations / Public relations | |
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| 653 | |a Electronic books | ||
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| 700 | 1 | |a Martin, Thomas R. |4 aut | |
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Datensatz im Suchindex
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| author | Bowen, Shannon A. Rawlins, Brad Martin, Thomas R. |
| author_facet | Bowen, Shannon A. Rawlins, Brad Martin, Thomas R. |
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| building | Verbundindex |
| bvnumber | BV047177504 |
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| ctrlnum | (ZDB-191-BEX)9781949443677 (OCoLC)1089591894 (DE-599)BVBBV047177504 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:44:55Z |
| indexdate | 2024-07-10T09:04:47Z |
| institution | BVB |
| isbn | 9781949443677 9781949443660 |
| language | English |
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| physical | 1 Online-Ressource (197 pages) |
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| spelling | Bowen, Shannon A. Verfasser aut An overview of the public relations function Shannon A.;Rawlins, Brad;Martin, Thomas R. Bowen 2nd edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2019 1 Online-Ressource (197 pages) txt rdacontent c rdamedia cr rdacarrier Public relations collection Includes bibliographical references and index Part 1 Mastering the principles. Chapter 1. Why do public relations? -- Chapter 2. What Is public relations? -- Chapter 3. Models of public relations and its subfunctions -- Chapter 4. The management function of public relations -- Part 2 Organizations and processes. Chapter 5. Organizational factors, culture, character, and structure -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Managing stakeholders and publics -- Chapter 8. Public relations research -- Chapter 9. The public relations process -- Part 3. Advanced practices in public relations management. Chapter 10. Issues management and sectors of the public relations industry -- Chapter 11. Ethics, counseling roles, leadership, and moral analyses -- Chapter 12. Organizational effectiveness: excellence in public relations management This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management Corporations / Public relations Public relations Electronic books Rawlins, Brad aut Martin, Thomas R. aut Erscheint auch als Druck-Ausgabe 9781949443660 https://portal.igpublish.com/iglibrary/search/BEPB0000860.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Bowen, Shannon A. Rawlins, Brad Martin, Thomas R. An overview of the public relations function Corporations / Public relations Public relations |
| title | An overview of the public relations function |
| title_auth | An overview of the public relations function |
| title_exact_search | An overview of the public relations function |
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| title_fullStr | An overview of the public relations function Shannon A.;Rawlins, Brad;Martin, Thomas R. Bowen |
| title_full_unstemmed | An overview of the public relations function Shannon A.;Rawlins, Brad;Martin, Thomas R. Bowen |
| title_short | An overview of the public relations function |
| title_sort | an overview of the public relations function |
| topic | Corporations / Public relations Public relations |
| topic_facet | Corporations / Public relations Public relations |
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