Verfügbarkeit: Cross-cultural design for IT products and services

Cross-cultural design for IT products and services:

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Hauptverfasser:	Rau, Pei-Luen Patric (VerfasserIn), Plocher, Tom (VerfasserIn), Choong, Yee-Yin (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boca Raton [u.a.] CRC Press 2013
Schriftenreihe:	Human factors and ergonomics series
Schlagworte:	Mensch-Maschine-Schnittstelle Interkulturalität
Online-Zugang:	Inhaltsverzeichnis Klappentext
Beschreibung:	XX, 239 S. Ill., graph. Darst.
ISBN:	9781439838730

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Datensatz im Suchindex

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adam_text	Contents Foreword ................................................................................................................xvii The Authors ............................................................................................................xix SECTION I Cross-Cultural Psychology Chapter 1 A Global Market ...................................................................................3 1.1 Introduction ...............................................................................3 1.2 Cultural Differences ..................................................................3 1.3 Organization of This Book ........................................................4 Chapter 2 Cross-Cultural Psychology ...................................................................5 2.1 Framework .................................................................................5 2.1.1 Values and Attitudes .....................................................5 2.1.2 Preferred Communication Style — Use of Context .....11 2.2 Cognition and Human Information Processing .......................12 2.2.1 Cognitive Style ...........................................................12 2.2.1.1 Organizing and Searching Information ......13 2.2.1.2 Spatial Cognition ........................................15 2.2.1.3 Time Cognition ...........................................15 2.2.1.4 Problem Solving and Decision Making ......18 2.2.2 Language ....................................................................19 References ..........................................................................................20 SECTION II Cross-Cultural Design Guidelines Chapter 3 Introduction to Cross-Cultural Design Guidelines ............................27 3.1 Introduction .............................................................................27 References ..........................................................................................28 Chapter 4 Language ............................................................................................31 4.1 Introduction to the Problem of Language ................................31 4.2 Design Guidelines ...................................................................31 4.2.1 Use Simplified English ...............................................31 4.2.1.1 Why? ...........................................................31 4.2.1.2 How? ...........................................................31 v! · Contents 4.2.1.3 Example ......................................................33 4.2.1.4 Tools ............................................................33 4.2.2 Use Technology Jargon Words Carefully ...................33 4.2.2.1 Why? ...........................................................33 4.2.2.2 How? ...........................................................34 4.2.2.3 Example ......................................................34 4.2.3 Do Not Use Abbreviations .........................................34 4.2.3.1 Why? ...........................................................34 4.2.3.2 How? ......::.:.;....:.....:....................................34 4.2.3.3 Example ......................................................35 4.2.4 Make Sure Words Are Translated to an Appropriate Context ...................................................35 4.2.4.1 Why? ...........................................................35 4.2.4.2 How?;.:..;.!-; ......1..:...:.:...............................35 4.2.5 Provide Multiple Language Support ..........................35 4.2.5.1 Why? ...........................................................35 4.2.5.2 How? ...........................................................36 4.2.6 Make Sure Content Matches Concepts and Values of Selected Language .....................................36 4.2.6.1 Why? ................!..........................................36 4.2.6.2 How?. ............:.............................................36 4.2.7 Adapt to Regional Preferences When Designing Speech Interactions ....................................................36 4.2.7.1 Why? ...........................................................36 4.2.7.2 How? ...........................................................36 4.2.7.3 Example ......................................................37 4.2.8 Allow Extra Space for Text ........................................37 4.2.8.1 Why? .......................:...................................37 4.2.8.2 How? ...........................................................37 4.2.8.3 Example ......................................................38 4.2.9 Do Not Embed Text in Icons ......................................38 4.2.9.1 Why?. ..........................................................38 4.2.9.2 How? ...........................................................38 4.2.10 Use an Appropriate Method of Sequence and Order in Lists ..............................................................38 4.2.10.1 Why? ....................:......................................38 4.2Л0.2 How? ...........................................................39 4.2.10.3 Example ......................................................39 4.2.11 Avoid Combining User Interface (UI) Objects into Phrases ................................................................39 4.2.11.1 Why? ...........................................................39 4.2.11.2 How? ................. .....Γ... .................-................41 4.2.11.3 Example ......................................................41 4.2.12 Avoid the Usé of Case as a Distinguishing Feature of Characters .................................................41 4.2.12.1 Why? ...........................................................41 Contents vii 4.2.12.2 How? ...........................................................42 4.2.13 Text Directionality ......................................................42 4.2.13.1 Why? ...........................................................42 4.2.13.2 How? ...........................................................42 4.2.13.3 Example ......................................................43 4.2.14 Use Correct Linguistic Boundaries, Ligatures, Text Wrappings, and Justifications, Punctuation, Diacritic Marks, and Symbols ....................................43 4.2.14.1 Why? ...........................................................43 4.2.14.2 How? ...........................................................43 4.2.14.3 Examples .....................................................44 4.2.15 Consider Legibility Factors When Rendering Text Using Chinese Characters ..................................44 4.2.15.1 Why? ...........................................................44 4.2.15.2 How? ...........................................................44 4.2.15.3 Example ......................................................45 4.2.16 Select an Efficient Text Input Method When Chinese Characters Must Be Entered ........................45 4.2.16.1 Why? ...........................................................45 4.2.16.2 How? ...........................................................46 4.2.16.3 Example ......................................................47 4.3 Case Study: Cross-Cultural Usability Issues in Bilingual Mobile Phones .........................................................................47 4.3.1 Background ................................................................47 4.3.2 Objectives ...................................................................49 4.3.3 Method .......................................................................49 4.3.4 Differences between English and Devanagari Scripts .........................................................................50 4.3.5 Results .....................................................................................51 4.3.5.1 Devanagari Keypad Usability .....................51 4.3.5.2 Use of Language on Mobile Phones ...........53 4.3.5.3 Bitmap Fonts and Rendering of Devanagari Characters ...............................54 4.3.5.4 Reading Comprehension .............................56 4.4 Conclusion ...............................................................................57 4.5 Application ..............................................................................57 References ..........................................................................................57 Chapter 5 Color Coding and Affect ....................................................................61 5.1 Introduction to the Problem .....................................................61 5.1.1 Color Associations with Safety Conditions ................61 5.1.1.1 Why? ...........................................................61 5.1.1.2 How? ...........................................................62 5.1.2 Use of Colors That Are Affectively Satisfying in the Target Culture .......................................................63 viii Contents 5.1.2.1 Why?. ..........................................................63 5.1.2.2 -How?. ..........................................................63 5.1.2.3 Example ......................................................63 5.2 Case Study ..................;„..........................................................63 5.2.1 Methodology :.:...........................................................63 5.2.2 Demographics... ..... .....................................................64 5.2.2.1 Malaysia......:.... ...........................................64 5.2.2.2 Singapore ..... . ..............................................65 5.2.2.3 China ........:.......,..........................................65 5.2.3 Color Association Questions ......................................65 5.2.4 Results :. ..... .:.. ........:...................................................65 5.3 Conclusion ..................:....... .....................................................67 5.4 Application ............:.................................................................68 References .......................... . ...............................................................68 Chapter 6 Icons and Images ................................................................................71 6.1 Introduction to Icons and Images ............................................71 6.1.1 Icons ...........................................................................71 6.1.2 Images ........................................................................71 6.2 Guidelines ................................................................................72 6.2.1 Make Sure Icons Are Highly Recognizable to the Target Users ..........................................................72 6.2.1.2 Why? ...........................................................72 6.2.1.3 How? ...........................................................73 6.2.1.4 Example ......................................................73 6.2.2 When Designing Icons, Provide a Combination of Text and Picture .....................................................73 6.2.2.1 Why? .................................:.........................73 6.2.2.2 How? ...........................................................74 6.2.3 Make Sure the Textual Components of Graphics Are Compatible with the Language(s) of the Target Users...:.. ..........................................................74 6.2.3.1 Why? ...........................................................74 6.2.3.2 How? .............:.............................................74 6.2.3.3 Example ............ h....„......... .........................75 6.2.4 Design Graphics to Support Natural Reading and Scanning Direction .....................................................75 6.2.4:1 Why? .....::....................................................75 6.2.4.2 How? ...........................................................75 6.2.4.3 Example .............. .Ľ. L................................ 75 6.2.5 Avoid Using Graphics with Culture-Specific Metaphors and Associations .......................................75 ,,6.2.5.1 Why? ..... ĺ:..:!.:::..:.-......... ............................75 : ; 6.2.5.2 How?,:.L·... :.:Ľ .....::......:.............................76 6.2.5.3 ; Example .......:. .............................................76 Contents ix 6.2.6 Make Use of Appropriate Symbols, Images, Graphics, and Colors That Are Highly Recognized in the Target Culture to Excite and Please the User ...........................................................76 6.2.6.1 Why? ...........................................................76 6.2.6.2 How? ...........................................................77 6.2.6.3 Example ......................................................77 6.2.7 Ensure That Graphics Reflect, or at Least Do Not Contradict, the Dominant Social Values of the Target Locale for Social Distance, Point of View, Degree of Involvement, and Power ..................78 6.2.7.1 Why? ...........................................................78 6.2.7.2 How? ...........................................................78 6.3 CaseStudies .............................................................................83 6.3.1 Case Study: Cross-Cultural Studies on Icons ............83 6.3.1.1 Objective .....................................................83 6.3.1.2 Method ........................................................83 6.3.1.3 Results .........................................................84 6.3.1.4 Conclusion ..................................................84 6.3.1.5 Application ..................................................85 6.3.2 Case Study: Design and Evaluation of Symbols for Biometrie Technologies ........................................85 6.3.2.1 Background .................................................85 6.3.2.2 Objective .....................................................87 6.3.2.3 Method ........................................................87 6.3.2.4 Procedure ....................................................88 6.3.2.5 Results .........................................................88 6.4 Conclusion ...............................................................................92 6.5 Application ..............................................................................93 References ..........................................................................................93 Chapter 7 Presentation Formats and Layout .......................................................97 7.1 Introduction to the Problem .....................................................97 7.1.1 Presentation Formats ..................................................97 7.1.2 Layout .........................................................................97 7.2 Design Guidelines .................................................................100 7.2.1 Provide Natural Layout Orientation for Information to Be Scanned ......................................100 7.2.1.1 Why? .........................................................100 7.2.1.2 How? .........................................................100 7.2.1.3 Example ....................................................100 7.2.2 For Menu Design, Provide Orientation Compatible with the Language Being Presented .....101 7.2.2.1 Why? .........................................................101 7.2.2.2 How? ......................................................... 101 χ Contents 7.2.2.3 Example J.X........ .......................................101 7.2.3 Text Direction, Labeling, and Scrolling ...................101 7.2.3:1 Why?:..^ľ.:......„. .......................................101 7.2.3.2 How?:.: ..........:...........................................102 7.3 Case Study: Visual Search Strategies and Eye Movements When Searching Chinese Character Screens .... 102 7.3.1 Background ......:........ „.............................................102 7.3.2 Methodology ..J.!.....:. /....;... .....:.................................103 7.3.2.1 ; Experimental Design ................................103 7.3.2.2 Participants ...............................................103 7.3.2.3 Experiment Paradigm ...............................103 7.3.3 Results ....................:..:.■:..:........................................105 7.3.3.1 Errors ...... ..„..Ľ.. .......................................105 7.3.3.2 Search Time............. .................................105 7.3.3.3 Search Patterns .........................................106 7.3.4 Discussion ...............:.................................................106 7.3.5 Application ...... ............. ..:. ........................................108 References:. ...................:. .................................................................109 Chapter 8 Information Organization and Representation, Navigation, and Hyperlinks ........................................................................................ Ill 8.1 Introduction to the Problem ................................................... Ill 8.1.1 Information Organization ......................................... Ill 8.1.2 Navigation ................................................................112 8.2 Design Guidelines ........................:........................................113 8.2.1 Information Should Be Organized According to the Target User s Style of Thinking .........................113 8.2.1.1 Why? .........................................................113 8.2.1.2 How? .........................................................113 8.2.2 Provide Searching Mechanisms and Procedural Supports That Are Compatible with the User s Time Orientation ......................................................114 8.2.2.1 Why? ...........:„...:..:....................................114 8.2.2.2-; How? ...... і;.:..:. ..; .....:..:............................... 1 14 8.2.3 Provide Both a Search Engine and a Web Directory to Support Different Needs of Users .......115 8.2.3.1· why? ...... і;:..::;... .....:.:................................115 8.2.4 Provide Possible Outcomes and Results of Operations as Much as Possible for Asian Users or Users in High-Uncertainty-Avoidance cultures il·...;:;.:!..;.^;!.:!;.......;: ..................................115 · 8.2:4.1 , •Why?.....:.;..... ............................................115 8.2.5 ; Provide Extra Navigational Aids for Japanese, Arabic, and Mediterranean Users or Users in High-Context Communication Style ........................116 Contents x¡ 8.2.5.1 Why? ......................................................... 116 8.2.5.2 How? ......................................................... 116 8.3 Case Study 1: Culturally Adapted Mobile Phone Interface Design .................................................................... 117 8.3.1 Background ..............................................................117 8.3.2 Objective ...................................................................117 8.3.3 Method .....................................................................117 8.3.3.1 Prototype Test ...........................................118 8.3.3.2 Cognitive-Style Test ..................................118 8.3.4 Results ...................................................................... 118 8.3.4.1 Categorization Style .....„........................... 118 8.3.4.2 Initial Menu Choice ..................................119 8.3.4.3 Preferred Menus .......................................119 8.3.4.4 Correlation between Categorization Style and Preferred Menu .........................120 8.3.4.5 Impact of Prior Experience .......................120 8.3.5 Discussion ................................................................ .120 8.3.6 Conclusion ................................................................120 8.3.7 Application ...............................................................120 8.4 Case Study 2: Cultural Effects of Knowledge Representation and Information Structure in a User Interface for Online Shopping ...............................................121 8.4.1 Background ..............................................................121 8.4.2 Objectives .................................................................121 8.4.3 Method .....................................................................122 8.4.3.1 Participants ...........:...................................122 8.4.3.2 Design of the Experiments .......................122 8.4.4 Results ......................................................................125 8.4.4.1 Knowledge Representation (Abstract vs. Concrete) .............................................125 8.4.4.2 Information Structure (Functional vs. Thematic) ..................................................126 8.5 Conclusions ............................................................................127 8.6 Application ............................................................................127 References ........................................................................................128 Chapter 9 Physical Ergonomics and Anthropometry .......................................131 9.1 Introduction to the Problem ...................................................131 9.1.1 Anthropometry .........................................................131 9.1.2 Movement and Reach Zone ......................................131 9.2 Guidelines for Application of Anthropometry to Cross-Cultural Designs .........................................................132 9.2.1 Select Appropriate Database ....................................133 9.2.1.1 Why? .........................................................133 9.2.1.2 How? .........................................................133 Contents 9.2.2 Carefully Choose the User Population .....................136 9.2.2.1- why?.: ..... i..:..;:.......... ................................ ш 9.2.2.2; · How? ....... L........:...... ................................137 9.3 Case Study 1: Rapid Preliminary Helmet Shell Design Based on Three-Dimensional Anthropométrie Head Data........:..:....:... ...............:..::.:.....„..:....................................137 9.3.1 Background .............................:................................137 9.3.2 Objective..:.: ..... . ........................................................137 9.3.3 Method .::.;;;..::;.......:.:...„..........................................138 9.3.4 Results ...............:;..:;:.:......„....„..;„...........................138 9.3.5 Conclusions ;... .......„.................................................138 9.4 Case Study 2: Anthropométrie Measurement and Chinese Medical Acupuncture.. .... . .......................................139 9.4.1 Background í:;:;..:... .: ;....л.......................................... 139 9.4.2 Objective.....:.;.^!:... .....:...........................................142 9.4.3 Method ;■.:;....:.......... .ľ../...:. .......................................142 9.4.4 Results. .............:::.:........;..........................................142 9.5 Conclusions ............................................................................143 References ........................................................................................143 SECTION III Methodology^ Chapter 10 Weaving Culture into the Product Development Process ................147 10.1 Introduction ...........................................................................147 10.2 Phase 1: Identify Customer (User) Requirements .................147 10.2.1 Determine Where the Product Will Be Engineered and Where It Will Be Sold ....................149 .,■ 10.2.2 Describe Users, User Goals, and Environments ......149 10.2.3 Identify Attitudes about the Technology ..................149 10.2.4 Identify Any Regional Certification Requirements ............................................................149 10.2.5 Prepare Cross-Cultural Design Plan and Budget .....150 10.2.6 Documentation: User Experience Report .................150 10.3 Phase 2: Concept Definition.... ..............................................150 10.3.1 Establish Cross-Cultural Design Philosophy ...........150 ! 10.3.1.1· Internationalization-Localization - í Strategy.:. .............. ....................................151 10.3.1.2 Determining Key Usability Factors and ■· ■ ^ - Л Values:·:.;..::.:..::.......^.; ................................151 10.3.2 Concept Previsualization Studies .............................152 10.3.3 User Reviews of Concepts in Target Cultures ..........152 10.3.4 Documentation: User Interface Concept Document....:...:.......: ................................................153 Contents xiii 10.4 Phase 3: Design and Specify Product.................................... 153 10.4.1 Design, Develop, and Iterate User Interface (UI) Prototypes According to Guidelines ........................153 10.4.2 Design for Technology Acceptance ..........................153 10.4.3 Cross-Cultural Heuristic Evaluation ........................154 10.4.4 Usability Testing in Target Regions .........................154 10.4.5 Documentation: Human Factors Detailed Design Document .................................................................154 10.4.6 Documentation: Human Factors Evaluation Report .......................................................................154 10.5 Phase 4: Develop Hardware or Software ...............................155 10.6 Phase 5: Product Validation ...................................................155 10.7 Phase 6: Product Launch and Deployment. ...........................156 10.7.1 Implement Technology Acceptance/Deployment Plan ...........................................................................156 10.7.2 Collect User Feedback ..............................................156 10.7.3 Add Project to Cultural Database ............................156 References ........................................................................................156 Chapter 11 User Needs Research: Understanding the Lay of the Land .............159 11.1 Introduction ...........................................................................159 11.2 Reducing Ethnocentricity in Cross-Cultural Research .........160 11.3 Countries Are Not Necessarily Proxies for Cultures ............160 11.4 Measurements Are Not Necessarily Equivalent ....................161 11.5 Concepts Are Not Necessarily Equivalent ............................ 161 11.6 CaseStudies ...........................................................................162 11.6.1 Case Study: Using Photointerviews to Understand Independent Living Needs of Elderly Chinese .........162 11.6.1.1 Methodology .............................................162 11.6.1.2 Findings ....................................................166 11.6.2 Case Study: Health-Care User Needs and Concepts in Rural India ............................................169 11.6.2.1 Introduction ..............................................169 11.6.2.2 Methodology .............................................170 11.6.2.3 Findings .................................................... 174 11.6.2.4 Implications and Epilogue ........................ 175 References ........................................................................................178 Chapter 12 Gaining User Acceptance in Specific Cultures ................................181 12.1 Introduction ...........................................................................181 12.2 Case Study 1: Using Explorative Survey to Understand Socioeconomic Influences on Rural Chinese Users Acceptance of Mobile Entertainment ....................................182 12.2.1 Introduction ..............................................................182 xiv Contents 12.2.2 Interview.:............... ..................................................183 ! 12.2.3 Explorative Survey.. .................................................184 12.2.4 Design Guidelines ... .................................................184 12.2.5 Implications...:........ ..................................................186 12.3 Case Study 2: A Cross-Cultural Study on Older Adults Information Technology Acceptance ....................................186 12.3.1 Background .:....:.......................................................186 · 12.3.2 objective ..............:.::.................................................186 12.3.3 Experiment Methodology .........................................187 12.3.4 Results ......................................................................187 1 2.4 Conclusion ;.:....:::;...:..::.·.:....„.........:.......................................188 12.4.1 Design Implications.......^... .......................................188 References, лі.;:...:!.:.::..::.........:.;. ...................................................189 Chapter 13 International Usability Evaluation ...................................................191 13.1 Mitigating Cultural Bias in Moderator-User Interactions ............................................................................191 13.1.1 Test User and Moderator Recruiting ........................193 13.1.1.1 Language ..................................................194 13.1.2 Instructions, Tasks, and Scenarios ...........................196 13.1.3 Templates for Cross-Cultural Usability : Evaluation .................................................................196 References....: .............·.-....... і.:.....:....... .............................................199 Chapter 14 Heuristic and Guidelines-Based Evaluation in Cross-Cultural Design ....................................;..........................................................201 14.1 Introduction to Heuristic Evaluation .....................................201 14.2 A General-Purpose Heuristic Evaluation Scorecard .............202 14.2.1 Using the Scorecard .................................................202 14.2.2 Scoring and Reporting the Findings ........................202 14.2.2.1 Scoring ......................................................202 14.2.2.2 Reporting.. ................................................208 : 14.3 Cross-Cultural Heuristic Evaluation .....................................208 14.4 Case Study: Cross-Cultural Heuristic Evaluation of an • > E-Commerce Web Site ..:„:....................................................214 14.4.1 Background ..............................................................214 14.4.2 Objective ...................................................................214 14.4.3 Methodology.... ........................................................214 14.4.3.1 Task Design ..............................................214 f 14.4.3.2 Expert Evaluation .....................................214 / . 14.4.3.3 Identification and Classification ...............215 - ■ - ■■■ Τ : 14.4.3.4 Score .........................................................215 14.4.4 Results and Analysis ................................................215 14.4.4.1. .Analysis of Guideline 8.2.1......................216 Contents xv 14.4.4.2 Analysis of Guideline 7.2.1.......................217 14.4.4.3 Analysis of Guideline 11.2.1.....................218 14.4.4.4 Analysis of Guideline 4.2.15.....................219 14.5 Discussion ..............................................................................220 Appendix 14.1: Heuristic Scorecard Computational Formula (Dharwada and Tharanathan, 2011)......................................221 References ........................................................................................224 Appendix 1: Guidelines Ratings .........................................................................225 Appendix 2: Cross-Cultural Psychology and HCI Resources .........................233 Index ......................................................................................................................235 With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probabil¬ ity that IT products and services developed in one country may not be effec¬ tively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonom¬ ics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross- cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.
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discipline	Allgemeines Kunst Informatik Soziologie
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id	DE-604.BV039876521
illustrated	Illustrated
indexdate	2024-07-10T00:13:12Z
institution	BVB
isbn	9781439838730
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024735730
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open_access_boolean
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physical	XX, 239 S. Ill., graph. Darst.
publishDate	2013
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publisher	CRC Press
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series2	Human factors and ergonomics series
spelling	Rau, Pei-Luen Patric Verfasser aut Cross-cultural design for IT products and services Pei-Luen Patrick Rau ; Tom Plocher ; Yee-Yin Choong Boca Raton [u.a.] CRC Press 2013 XX, 239 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Human factors and ergonomics series Mensch-Maschine-Schnittstelle (DE-588)4720440-0 gnd rswk-swf Interkulturalität (DE-588)4519498-1 gnd rswk-swf Mensch-Maschine-Schnittstelle (DE-588)4720440-0 s Interkulturalität (DE-588)4519498-1 s DE-604 Plocher, Tom Verfasser aut Choong, Yee-Yin Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735730&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735730&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext
spellingShingle	Rau, Pei-Luen Patric Plocher, Tom Choong, Yee-Yin Cross-cultural design for IT products and services Mensch-Maschine-Schnittstelle (DE-588)4720440-0 gnd Interkulturalität (DE-588)4519498-1 gnd
subject_GND	(DE-588)4720440-0 (DE-588)4519498-1
title	Cross-cultural design for IT products and services
title_auth	Cross-cultural design for IT products and services
title_exact_search	Cross-cultural design for IT products and services
title_full	Cross-cultural design for IT products and services Pei-Luen Patrick Rau ; Tom Plocher ; Yee-Yin Choong
title_fullStr	Cross-cultural design for IT products and services Pei-Luen Patrick Rau ; Tom Plocher ; Yee-Yin Choong
title_full_unstemmed	Cross-cultural design for IT products and services Pei-Luen Patrick Rau ; Tom Plocher ; Yee-Yin Choong
title_short	Cross-cultural design for IT products and services
title_sort	cross cultural design for it products and services
topic	Mensch-Maschine-Schnittstelle (DE-588)4720440-0 gnd Interkulturalität (DE-588)4519498-1 gnd
topic_facet	Mensch-Maschine-Schnittstelle Interkulturalität
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735730&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735730&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT raupeiluenpatric crossculturaldesignforitproductsandservices AT plochertom crossculturaldesignforitproductsandservices AT choongyeeyin crossculturaldesignforitproductsandservices

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