The moment of clarity: using the human sciences to solve your toughest business problems
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. ".. |
| Beschreibung: | Includes bibliographical references (pages 193-199) and index |
| Beschreibung: | vi, 214 Seiten 24 cm |
| ISBN: | 9781422191903 |
Internformat
MARC
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| 520 | |a "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. ".. | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Management / bisacsh | |
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| 650 | 4 | |a Management |x Psychological aspects | |
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| 650 | 4 | |a BUSINESS & ECONOMICS / Strategic Planning | |
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Datensatz im Suchindex
| _version_ | 1804178267038547968 |
|---|---|
| adam_text | CONTENTS
Introduction 1
one Navigating in a Fog 7
PART 1 GETTING PEOPLE WRONG
two Business Analysis, Data, and Logic 21
The Default-Thinking Method of Problem Solving
three Getting Creative! 49
The Think-Outside-the-Box Method
of Problem Solving
PART 2 GETTING PEOPLE RIGHT
four The Human Sciences 75
five The Turnaround 107
LEGO
Six Product Design 123
Co/op/ast
vi Contents
seven Corporate Strategy 135
Intel and Adidas
eight How to Lead to Your Moment of Clarity 153
Conclusion 181
Glossary 187
Notes 193
Index 201
About the Authors 213
|
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:01:15Z |
| institution | BVB |
| isbn | 9781422191903 |
| language | English |
| lccn | 013031648 |
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| spelling | Madsbjerg, Christian Verfasser (DE-588)1153572621 aut The moment of clarity using the human sciences to solve your toughest business problems Christian Madsbjerg and Mikkel B. Rasmussen Boston, Massachusetts Harvard Business Review Press [2014] vi, 214 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 193-199) and index "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. ".. BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Strategic Planning / bisacsh BUSINESS & ECONOMICS / Decision-Making & Problem Solving / bisacsh Social sciences and management Management Psychological aspects BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Decision-Making & Problem Solving Rasmussen, Mikkel B. Verfasser (DE-588)1153572672 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030148480&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Madsbjerg, Christian Rasmussen, Mikkel B. The moment of clarity using the human sciences to solve your toughest business problems BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Strategic Planning / bisacsh BUSINESS & ECONOMICS / Decision-Making & Problem Solving / bisacsh Social sciences and management Management Psychological aspects BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Decision-Making & Problem Solving |
| title | The moment of clarity using the human sciences to solve your toughest business problems |
| title_auth | The moment of clarity using the human sciences to solve your toughest business problems |
| title_exact_search | The moment of clarity using the human sciences to solve your toughest business problems |
| title_full | The moment of clarity using the human sciences to solve your toughest business problems Christian Madsbjerg and Mikkel B. Rasmussen |
| title_fullStr | The moment of clarity using the human sciences to solve your toughest business problems Christian Madsbjerg and Mikkel B. Rasmussen |
| title_full_unstemmed | The moment of clarity using the human sciences to solve your toughest business problems Christian Madsbjerg and Mikkel B. Rasmussen |
| title_short | The moment of clarity |
| title_sort | the moment of clarity using the human sciences to solve your toughest business problems |
| title_sub | using the human sciences to solve your toughest business problems |
| topic | BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Strategic Planning / bisacsh BUSINESS & ECONOMICS / Decision-Making & Problem Solving / bisacsh Social sciences and management Management Psychological aspects BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Decision-Making & Problem Solving |
| topic_facet | BUSINESS & ECONOMICS / Management / bisacsh BUSINESS & ECONOMICS / Strategic Planning / bisacsh BUSINESS & ECONOMICS / Decision-Making & Problem Solving / bisacsh Social sciences and management Management Psychological aspects BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Decision-Making & Problem Solving |
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