Network radio ratings, 1932-1953: a history of prime time programs through the ratings of Nielsen, Crossley and Hooper

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the yea...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Ramsburg, Jim 1935- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Jefferson, N.C. McFarland & Co., Inc., Publishers 2012
Schlagworte:
Online-Zugang:DE-255
Zusammenfassung:"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher
Beschreibung:vii, 369 p

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