Advertising Management: Concepts, Theories, Research and Trends
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
[2024]
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XV, 267 p. 75 illus., 45 illus. in color) |
| ISBN: | 9789819986576 |
| DOI: | 10.1007/978-981-99-8657-6 |
Internformat
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Datensatz im Suchindex
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| author | Rabindranath, Manukonda Singh, Aradhana |
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| discipline | Wirtschaftswissenschaften |
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| doi_str_mv | 10.1007/978-981-99-8657-6 |
| format | Electronic eBook |
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| id | DE-604.BV049527751 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:26:23Z |
| indexdate | 2024-12-28T04:01:59Z |
| institution | BVB |
| isbn | 9789819986576 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034873476 |
| oclc_num | 1422443251 |
| open_access_boolean | |
| owner | DE-703 DE-B768 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| owner_facet | DE-703 DE-B768 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XV, 267 p. 75 illus., 45 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Rabindranath, Manukonda Singh, Aradhana Advertising Management Concepts, Theories, Research and Trends Marketing Political Communication Media Policy and Politics Media and Communication Methods Communication in politics Mass media / Political aspects Communication / Methodology |
| title | Advertising Management Concepts, Theories, Research and Trends |
| title_auth | Advertising Management Concepts, Theories, Research and Trends |
| title_exact_search | Advertising Management Concepts, Theories, Research and Trends |
| title_exact_search_txtP | Advertising Management Concepts, Theories, Research and Trends |
| title_full | Advertising Management Concepts, Theories, Research and Trends Manukonda Rabindranath, Aradhana Kumari Singh |
| title_fullStr | Advertising Management Concepts, Theories, Research and Trends Manukonda Rabindranath, Aradhana Kumari Singh |
| title_full_unstemmed | Advertising Management Concepts, Theories, Research and Trends Manukonda Rabindranath, Aradhana Kumari Singh |
| title_short | Advertising Management |
| title_sort | advertising management concepts theories research and trends |
| title_sub | Concepts, Theories, Research and Trends |
| topic | Marketing Political Communication Media Policy and Politics Media and Communication Methods Communication in politics Mass media / Political aspects Communication / Methodology |
| topic_facet | Marketing Political Communication Media Policy and Politics Media and Communication Methods Communication in politics Mass media / Political aspects Communication / Methodology |
| url | https://doi.org/10.1007/978-981-99-8657-6 |
| work_keys_str_mv | AT rabindranathmanukonda advertisingmanagementconceptstheoriesresearchandtrends AT singharadhana advertisingmanagementconceptstheoriesresearchandtrends |