SocialCorp: social media goes corporate
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, Calif.
New Riders
2009
|
| Schriftenreihe: | Voices that matter
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 195 S. |
| ISBN: | 9780321580085 0321580087 |
Internformat
MARC
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| 245 | 1 | 0 | |a SocialCorp |b social media goes corporate |c Joel Postman |
| 264 | 1 | |a Berkeley, Calif. |b New Riders |c 2009 | |
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| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | |a Unternehmen | ||
| 653 | |a Informationstechnik | ||
| 653 | |a Computerunterstützte Kommunikation | ||
| 653 | |a World Wide Web 2.0 | ||
| 653 | |a Markenpolitik | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027290239 | ||
Datensatz im Suchindex
| _version_ | 1804152189369712640 |
|---|---|
| adam_text | Contents
INTRODUCTION
Socializing Corporate
Communications vu
chapter
1
Social Media Goes Corporate
1
What Is a SocialCorp?
.............................3
Why Your Company Should Become a SocialCorp
.....3
Social Media and Web
2.0.........................6
Social Media: Strategy or Tactic?
..................14
Now What?
....................................16
chapter
2
What Does It Take to Become a
SocialCorp?
17
SocialCorp Readiness Quiz
.......................18
Score
..........................................20
SocialCorp Readiness
............................21
chapter
3
What Are Social Media and Web
2.0? 31
Choosing the Right Social Media Tools
.............32
Social Media Applications for Corporate
Communications
............................34
Rich Media
.....................................43
What s the Buzz Out There?
.......................46
Emerging Social Media
...........................48
Launching an Executive Blog
.....................58
Overcoming Personal Fear of Social Media
..........72
Now What?
....................................75
chapter
4
Can You Control Your Brand,
or Just Share It?
77
Corporate Identity in Social Media
.................79
Unauthorized Social Media Use:
Shut It Down or Let It Be?
.....................83
Identifying Company Spokespeople
................85
Establishing Corporate Identity in Social Media
......86
VI
CONTENTS
chapter
5
Using Social Media to Reach
the Right People
91
Employee Engagement
...........................92
Analyst and Investor Relations
....................95
Blogger Relations
...............................96
Customer Service, Support, and Engagement
........97
Workplace Collaboration for Engineering,
R&D, Product Development,
and General Productivity
....................100
Business Partners
..............................
Τ
04
Marketing
.....................................105
chapter
6
Balancing Social Media Risk and Reward
113
Ethical Issues in Corporate Social Media
...........
Π
4
Regulation Is Changing the Climate in
Social Media Ethics
.........................
Π
5
Social Media Ethics Made Easy
...................116
Existing U.S. Legislation
........................
Π7
Risk Mitigation
................................123
CHAPTER
7
Can You Count Everything That Counts?
133
Online Metrics
.................................134
Influence, Brand, Engagement, and Public
Relations Value of Social Media
..............136
The Tools
.....................................140
Another Perspective
............................144
Some Closing Thoughts
.........................152
chapter
8
SocialCorp 2.o:
Corporate Communications Inside Out
1 55
Five Changes in the State of Social Media
..........156
SocialCorp 2.O: Start Now!
.......................
η
65
Glossary
Ί67
Index lg3
|
| any_adam_object | 1 |
| author | Postman, Joel |
| author_GND | (DE-588)105212321X |
| author_facet | Postman, Joel |
| author_role | aut |
| author_sort | Postman, Joel |
| author_variant | j p jp |
| building | Verbundindex |
| bvnumber | BV041845666 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)698912677 (DE-599)HBZHT015809352 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041845666 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:06:45Z |
| institution | BVB |
| isbn | 9780321580085 0321580087 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027290239 |
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| physical | XII, 195 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | New Riders |
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| series2 | Voices that matter |
| spelling | Postman, Joel Verfasser (DE-588)105212321X aut SocialCorp social media goes corporate Joel Postman Berkeley, Calif. New Riders 2009 XII, 195 S. txt rdacontent n rdamedia nc rdacarrier Voices that matter Computerunterstützte Kommunikation (DE-588)4535905-2 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unternehmen Informationstechnik Computerunterstützte Kommunikation World Wide Web 2.0 Markenpolitik Unternehmen (DE-588)4061963-1 s Soziale Software (DE-588)7550143-0 s Computerunterstützte Kommunikation (DE-588)4535905-2 s Markenpolitik (DE-588)4144679-3 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027290239&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Postman, Joel SocialCorp social media goes corporate Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4535905-2 (DE-588)7550143-0 (DE-588)4061963-1 (DE-588)4144679-3 |
| title | SocialCorp social media goes corporate |
| title_auth | SocialCorp social media goes corporate |
| title_exact_search | SocialCorp social media goes corporate |
| title_full | SocialCorp social media goes corporate Joel Postman |
| title_fullStr | SocialCorp social media goes corporate Joel Postman |
| title_full_unstemmed | SocialCorp social media goes corporate Joel Postman |
| title_short | SocialCorp |
| title_sort | socialcorp social media goes corporate |
| title_sub | social media goes corporate |
| topic | Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Computerunterstützte Kommunikation Soziale Software Unternehmen Markenpolitik |
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