Measuring marketing and brand communications performance :: a developing European country perspective /
Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful an. |
| Beschreibung: | 1 online resource |
| ISBN: | 1527547159 9781527547155 |
Internformat
MARC
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Datensatz im Suchindex
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| spelling | Pjero, Elenica Measuring marketing and brand communications performance : a developing European country perspective / by Elenica Pjero, Demetris Vrontis, and Alkis Thrassou. Newcastle upon Tyne : Cambridge Scholars Publishing, 2020. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from digital title page (viewed on May 27, 2020). Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful an. Marketing Europe Management. Branding (Marketing) Europe. Organizational effectiveness Europe Measurement. Marketing Europe Gestion. Stratégie de marque Europe. Efficacité organisationnelle Europe Mesure. Branding (Marketing) fast Marketing Management fast Organizational effectiveness Measurement fast Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq Vrontis, Demetris Thrassou, Alkis Print version: 1527546780 9781527546783 (OCoLC)1141501959 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2384612 Volltext |
| spellingShingle | Pjero, Elenica Measuring marketing and brand communications performance : a developing European country perspective / Marketing Europe Management. Branding (Marketing) Europe. Organizational effectiveness Europe Measurement. Marketing Europe Gestion. Stratégie de marque Europe. Efficacité organisationnelle Europe Mesure. Branding (Marketing) fast Marketing Management fast Organizational effectiveness Measurement fast |
| title | Measuring marketing and brand communications performance : a developing European country perspective / |
| title_auth | Measuring marketing and brand communications performance : a developing European country perspective / |
| title_exact_search | Measuring marketing and brand communications performance : a developing European country perspective / |
| title_full | Measuring marketing and brand communications performance : a developing European country perspective / by Elenica Pjero, Demetris Vrontis, and Alkis Thrassou. |
| title_fullStr | Measuring marketing and brand communications performance : a developing European country perspective / by Elenica Pjero, Demetris Vrontis, and Alkis Thrassou. |
| title_full_unstemmed | Measuring marketing and brand communications performance : a developing European country perspective / by Elenica Pjero, Demetris Vrontis, and Alkis Thrassou. |
| title_short | Measuring marketing and brand communications performance : |
| title_sort | measuring marketing and brand communications performance a developing european country perspective |
| title_sub | a developing European country perspective / |
| topic | Marketing Europe Management. Branding (Marketing) Europe. Organizational effectiveness Europe Measurement. Marketing Europe Gestion. Stratégie de marque Europe. Efficacité organisationnelle Europe Mesure. Branding (Marketing) fast Marketing Management fast Organizational effectiveness Measurement fast |
| topic_facet | Marketing Europe Management. Branding (Marketing) Europe. Organizational effectiveness Europe Measurement. Marketing Europe Gestion. Stratégie de marque Europe. Efficacité organisationnelle Europe Mesure. Branding (Marketing) Marketing Management Organizational effectiveness Measurement Europe |
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