Verfügbarkeit: Ethnic marketing

Ethnic marketing: theory, practice and entrepreneurship

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Bibliographische Detailangaben
Hauptverfasser:	Pires, Guilherme D. 19XX- (VerfasserIn), Stanton, P. John (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York ; London Routledge Taylor & Francis Group 2019
Schriftenreihe:	Routledge studies in marketing 5
Schlagworte:	Marktsegmentierung Kulturvergleich Marketing Interkulturelles Marketing / (DE-627)741725770 / (DE-STW)29618-5 Zielgruppe / (DE-627)091402379 / (DE-STW)15859-2 Ethnische Gruppe / (DE-627)091358221 / (DE-STW)15918-5 Konsumentenverhalten / (DE-627)091371848 / (DE-STW)10300-3 Ethnic entrepreneurship
Online-Zugang:	UER01 URL des Erstveröffentlichers
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource Diagramme
ISBN:	9781315454894
DOI:	10.4324/9781315454894

Internformat

MARC


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Datensatz im Suchindex

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spelling	Pires, Guilherme D. 19XX- Verfasser (DE-588)1186648252 aut Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton New York ; London Routledge Taylor & Francis Group 2019 1 Online-Ressource Diagramme txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing 5 Includes bibliographical references and index Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Kulturvergleich (DE-588)4114328-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Interkulturelles Marketing / (DE-627)741725770 / (DE-STW)29618-5 Zielgruppe / (DE-627)091402379 / (DE-STW)15859-2 Ethnische Gruppe / (DE-627)091358221 / (DE-STW)15918-5 Konsumentenverhalten / (DE-627)091371848 / (DE-STW)10300-3 Ethnic entrepreneurship Marketing (DE-588)4037589-4 s Marktsegmentierung (DE-588)4037644-8 s Kulturvergleich (DE-588)4114328-0 s DE-604 Stanton, P. John Verfasser aut 9781315454894 ebook Erscheint auch als Druck-Ausgabe 978-1-138-21060-8 https://doi.org/10.4324/9781315454894 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Pires, Guilherme D. 19XX- Stanton, P. John Ethnic marketing theory, practice and entrepreneurship Marktsegmentierung (DE-588)4037644-8 gnd Kulturvergleich (DE-588)4114328-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037644-8 (DE-588)4114328-0 (DE-588)4037589-4
title	Ethnic marketing theory, practice and entrepreneurship
title_auth	Ethnic marketing theory, practice and entrepreneurship
title_exact_search	Ethnic marketing theory, practice and entrepreneurship
title_full	Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton
title_fullStr	Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton
title_full_unstemmed	Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton
title_short	Ethnic marketing
title_sort	ethnic marketing theory practice and entrepreneurship
title_sub	theory, practice and entrepreneurship
topic	Marktsegmentierung (DE-588)4037644-8 gnd Kulturvergleich (DE-588)4114328-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marktsegmentierung Kulturvergleich Marketing
url	https://doi.org/10.4324/9781315454894
work_keys_str_mv	AT piresguilhermed ethnicmarketingtheorypracticeandentrepreneurship AT stantonpjohn ethnicmarketingtheorypracticeandentrepreneurship

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