The handbook of European intellectual property management: developing, managing and protecting your company's intellectual property
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2007
|
| Ausgabe: | Reprinted |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XL, 434 S. Ill., graph. Darst. |
| ISBN: | 9780749449889 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804136451550478336 |
|---|---|
| adam_text | Contents
List of acronyms xxxix
Foreword xli
Part 1 A more efficient market for ideas 1
1.1 Europe s IP architecture 3
Laurent Manderieux, L Bocconi University, Milan
The European Union but not only the European Union 4; The new
EU wide integrated IPRS: big success and much use 5; Partly integrated
rights: harmonized rights can sometimes be of real help to companies 6;
The European Patent Organisation: a convenient European alternative
route for obtaining patents 7; What about the future? 8
1.2 The strategic role of IP in European business 14
Ed Round, Marks Clerk
1.3 IP in the knowledge economy 21
Bo Heiden and Ulf Petrusson, CIP
From blocking to building block 21; Managing (intellectual) assets,
property and capital 22; The transformation to knowledge based business
models 23; A framework for developing knowledge based business
models 24
1.4 IP and open innovation 26
Helene Raybaud and Yves Morel, Schlumberger
Open innovation: the new equation of globalization 26; Open innovation
at Schlumberger 28; IPR and open innovation 28; In conclusion 30
¦ xviii Contents
1.5 Managing patents as assets 32
Lars Kellberg, Novo Nordisk
Getting the most valuable patents 32; From core technology to marketing
claims and unique selling points 34; Securing freedom to operate through
an enhanced bargaining position 35; Successful execution is at least as
important as designing the strategy 35; Drafting patent applications for
worldwide protection 36
1.6 Europe s different IP cultures 39
William Bird, Bird Goen
Part 2 Acquisition of IP rights in Europe 47
2.1 Patents 51
Peter Indahl, International Patent Bureau
Integrate the filing strategy with your business plan 53; Your company
size and position in the market 53; The patent offices available in
Europe 54; Substantive examination or pure registration 55; The first
filing: national or European 55; The first filing: international 56; Quality
of the first filing 56
2.2 Trade marks 57
Gabriella Modiano, Modiano Josif Pisanty Staub
All roads lead to Europe 57; National filing system 57; The international
trade mark system 60; The CTM system: Europe s unitary answer 60;
A unitary (and unique) weapon against potential infringers in the
European Union 61; The (positive) fate of historical national trade mark
applications: the creation of seniority 62; A single market: use in few
countries, valid in 27 states 62; The expansion of the CTM in an ever¬
growing Europe 62
2.3 Copyright in Europe 65
Jan Nilsson, Strom Gulliksson Intellectual Property Consulting
Copyright protection 65; Legal provisions 66; Rights to a work under
copyright protection 66; Free use of works 67; The copyright symbol
© 67; Legal measures against infringers 67; UK copyright law 68;
French copyright law 69; New developments 69
2.4 Designs 71
Elisabeth Murray, Mathys Squire
What is a design? 72; Legal protection for designs in the European
Union 72; Protection of designs under the Community Design
Regulation 73; Rights obtained under the Community Design
Regulation 73; Taking action against infringement 74; Benefits of
registration under the Community Design Regulation 74; Applying for
registration 74; When to file 75; Third parties rights 75; Summary 76
|
| adam_txt |
Contents
List of acronyms xxxix
Foreword xli
Part 1 A more efficient market for ideas 1
1.1 Europe's IP architecture 3
Laurent Manderieux, L Bocconi University, Milan
The European Union but not only the European Union 4; The new
EU wide integrated IPRS: big success and much use 5; Partly integrated
rights: harmonized rights can sometimes be of real help to companies 6;
The European Patent Organisation: a convenient European alternative
route for obtaining patents 7; What about the future? 8
1.2 The strategic role of IP in European business 14
Ed Round, Marks Clerk
1.3 IP in the knowledge economy 21
Bo Heiden and Ulf Petrusson, CIP
From blocking to building block 21; Managing (intellectual) assets,
property and capital 22; The transformation to knowledge based business
models 23; A framework for developing knowledge based business
models 24
1.4 IP and open innovation 26
Helene Raybaud and Yves Morel, Schlumberger
Open innovation: the new equation of globalization 26; Open innovation
at Schlumberger 28; IPR and open innovation 28; In conclusion 30
¦ xviii Contents
1.5 Managing patents as assets 32
Lars Kellberg, Novo Nordisk
Getting the most valuable patents 32; From core technology to marketing
claims and unique selling points 34; Securing freedom to operate through
an enhanced bargaining position 35; Successful execution is at least as
important as designing the strategy 35; Drafting patent applications for
worldwide protection 36
1.6 Europe's different IP cultures 39
William Bird, Bird Goen
Part 2 Acquisition of IP rights in Europe 47
2.1 Patents 51
Peter Indahl, International Patent Bureau
Integrate the filing strategy with your business plan 53; Your company
size and position in the market 53; The patent offices available in
Europe 54; Substantive examination or pure registration 55; The first
filing: national or European 55; The first filing: international 56; Quality
of the first filing 56
2.2 Trade marks 57
Gabriella Modiano, Modiano Josif Pisanty Staub
All roads lead to Europe 57; National filing system 57; The international
trade mark system 60; The CTM system: Europe's unitary answer 60;
A unitary (and unique) weapon against potential infringers in the
European Union 61; The (positive) fate of historical national trade mark
applications: the creation of 'seniority' 62; A single market: use in few
countries, valid in 27 states 62; The expansion of the CTM in an ever¬
growing Europe 62
2.3 Copyright in Europe 65
Jan Nilsson, Strom Gulliksson Intellectual Property Consulting
Copyright protection 65; Legal provisions 66; Rights to a work under
copyright protection 66; Free use of works 67; The copyright symbol
© 67; Legal measures against infringers 67; UK copyright law 68;
French copyright law 69; New developments 69
2.4 Designs 71
Elisabeth Murray, Mathys Squire
What is a design? 72; Legal protection for designs in the European
Union 72; Protection of designs under the Community Design
Regulation 73; Rights obtained under the Community Design
Regulation 73; Taking action against infringement 74; Benefits of
registration under the Community Design Regulation 74; Applying for
registration 74; When to file 75; Third parties' rights 75; Summary 76 |
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| id | DE-604.BV022392674 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:15:24Z |
| indexdate | 2024-07-09T20:56:37Z |
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| isbn | 9780749449889 |
| language | English |
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| spelling | Jolly, Adam Verfasser aut The handbook of European intellectual property management developing, managing and protecting your company's intellectual property Adam Jolly and Jeremy Philpott Reprinted London [u.a.] Kogan Page 2007 XL, 434 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Geistiges Eigentum swd Immaterielles Wirtschaftsgut swd Management swd Intellectual property Intellectual property Europe Geistiges Eigentum (DE-588)4136832-0 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Patentpolitik (DE-588)4173534-1 gnd rswk-swf Europa swd Europa Europa (DE-588)4015701-5 gnd rswk-swf Europa (DE-588)4015701-5 g Innovationsmanagement (DE-588)4161817-8 s Geistiges Eigentum (DE-588)4136832-0 s DE-604 Unternehmen (DE-588)4061963-1 s Patentpolitik (DE-588)4173534-1 s Philpott, Jeremy Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015601475&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jolly, Adam Philpott, Jeremy The handbook of European intellectual property management developing, managing and protecting your company's intellectual property Geistiges Eigentum swd Immaterielles Wirtschaftsgut swd Management swd Intellectual property Intellectual property Europe Geistiges Eigentum (DE-588)4136832-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmen (DE-588)4061963-1 gnd Patentpolitik (DE-588)4173534-1 gnd |
| subject_GND | (DE-588)4136832-0 (DE-588)4161817-8 (DE-588)4061963-1 (DE-588)4173534-1 (DE-588)4015701-5 |
| title | The handbook of European intellectual property management developing, managing and protecting your company's intellectual property |
| title_auth | The handbook of European intellectual property management developing, managing and protecting your company's intellectual property |
| title_exact_search | The handbook of European intellectual property management developing, managing and protecting your company's intellectual property |
| title_exact_search_txtP | The handbook of European intellectual property management developing, managing and protecting your company's intellectual property |
| title_full | The handbook of European intellectual property management developing, managing and protecting your company's intellectual property Adam Jolly and Jeremy Philpott |
| title_fullStr | The handbook of European intellectual property management developing, managing and protecting your company's intellectual property Adam Jolly and Jeremy Philpott |
| title_full_unstemmed | The handbook of European intellectual property management developing, managing and protecting your company's intellectual property Adam Jolly and Jeremy Philpott |
| title_short | The handbook of European intellectual property management |
| title_sort | the handbook of european intellectual property management developing managing and protecting your company s intellectual property |
| title_sub | developing, managing and protecting your company's intellectual property |
| topic | Geistiges Eigentum swd Immaterielles Wirtschaftsgut swd Management swd Intellectual property Intellectual property Europe Geistiges Eigentum (DE-588)4136832-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmen (DE-588)4061963-1 gnd Patentpolitik (DE-588)4173534-1 gnd |
| topic_facet | Geistiges Eigentum Immaterielles Wirtschaftsgut Management Intellectual property Intellectual property Europe Innovationsmanagement Unternehmen Patentpolitik Europa |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015601475&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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