Qualitative marketing research /:
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Thousand Oaks, Calif. :
SAGE,
2001.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. |
| Beschreibung: | 1 online resource (xii, 239 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781446205358 1446205355 9781849209625 1849209626 9781446234983 1446234983 |
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| 245 | 0 | 0 | |a Qualitative marketing research / |c David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b SAGE, |c 2001. | ||
| 300 | |a 1 online resource (xii, 239 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Social Science Research and Marketing -- |t Philosophy of Research -- |t Scope of Research in Marketing -- |t Design of a Research Problem -- |t Academic, Business and Practitioner Research -- |t Qualitative Research Methodologies -- |t Justification of a Qualitative Research Methodology -- |t In-depth Interviewing -- |t Case-based Research -- |t Focus Group Interviewing -- |t Observation Studies -- |t Ethnography and Grounded Theory -- |t Action Research and Action Learning -- |t Applications and Outcomes of Qualitative Research -- |t Organizing, Processing and Visualizing Data -- |t Writing Qualitative Research Reports -- |t Integrative Multiple Mixes of Methodologies -- |t Qualitative Research: Future Evolution. |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. | |
| 650 | 0 | |a Qualitative research. |0 http://id.loc.gov/authorities/subjects/sh99004969 | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 6 | |a Recherche qualitative. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Qualitative research |2 fast | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Marktforschung |2 gnd |0 http://d-nb.info/gnd/4037630-8 | |
| 650 | 1 | 7 | |a Marktonderzoek. |2 gtt |
| 650 | 1 | 7 | |a Kwalitatieve methoden. |2 gtt |
| 655 | 3 | |a Internet resource. | |
| 700 | 1 | |a Carson, David, |d 1947- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjqFmmWDDwWDfdvJvkBJj3 |0 http://id.loc.gov/authorities/names/n96025128 | |
| 700 | 1 | |a Gilmore, Audrey, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjGRyMPMQy33wgcqYXxkXd |0 http://id.loc.gov/authorities/names/n97101743 | |
| 700 | 1 | |a Perry, Chad, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjHtRfRwFvbFCxPH4JvT73 |0 http://id.loc.gov/authorities/names/no2007069793 | |
| 700 | 1 | |a Grønhaug, Kjell, |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJxCtFFTRCYFwgjfqwrTHC |0 http://id.loc.gov/authorities/names/n81071034 | |
| 776 | 0 | 8 | |i Print version: |t Qualitative marketing research. |d London ; Thousand Oaks, Calif. : SAGE, 2001 |z 0761963650 |w (DLC) 2001269608 |w (OCoLC)45736463 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn847527103 |
|---|---|
| _version_ | 1816796909294059520 |
| adam_text | |
| any_adam_object | |
| author | Carson, David, 1947- Gilmore, Audrey Perry, Chad Grønhaug, Kjell |
| author_GND | http://id.loc.gov/authorities/names/n96025128 http://id.loc.gov/authorities/names/n97101743 http://id.loc.gov/authorities/names/no2007069793 http://id.loc.gov/authorities/names/n81071034 |
| author_facet | Carson, David, 1947- Gilmore, Audrey Perry, Chad Grønhaug, Kjell |
| author_role | aut aut aut aut |
| author_sort | Carson, David, 1947- |
| author_variant | d c dc a g ag c p cp k g kg |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 .Q328 2001eb |
| callnumber-search | HF5415.2 .Q328 2001eb |
| callnumber-sort | HF 45415.2 Q328 42001EB |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| classification_tum | WIR 800f |
| collection | ZDB-4-EBU |
| contents | Social Science Research and Marketing -- Philosophy of Research -- Scope of Research in Marketing -- Design of a Research Problem -- Academic, Business and Practitioner Research -- Qualitative Research Methodologies -- Justification of a Qualitative Research Methodology -- In-depth Interviewing -- Case-based Research -- Focus Group Interviewing -- Observation Studies -- Ethnography and Grounded Theory -- Action Research and Action Learning -- Applications and Outcomes of Qualitative Research -- Organizing, Processing and Visualizing Data -- Writing Qualitative Research Reports -- Integrative Multiple Mixes of Methodologies -- Qualitative Research: Future Evolution. |
| ctrlnum | (OCoLC)847527103 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Internet resource. |
| genre_facet | Internet resource. |
| id | ZDB-4-EBU-ocn847527103 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:10Z |
| institution | BVB |
| isbn | 9781446205358 1446205355 9781849209625 1849209626 9781446234983 1446234983 |
| language | English |
| oclc_num | 847527103 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xii, 239 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | SAGE, |
| record_format | marc |
| spelling | Qualitative marketing research / David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug. London ; Thousand Oaks, Calif. : SAGE, 2001. 1 online resource (xii, 239 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Includes bibliographical references and index. Social Science Research and Marketing -- Philosophy of Research -- Scope of Research in Marketing -- Design of a Research Problem -- Academic, Business and Practitioner Research -- Qualitative Research Methodologies -- Justification of a Qualitative Research Methodology -- In-depth Interviewing -- Case-based Research -- Focus Group Interviewing -- Observation Studies -- Ethnography and Grounded Theory -- Action Research and Action Learning -- Applications and Outcomes of Qualitative Research -- Organizing, Processing and Visualizing Data -- Writing Qualitative Research Reports -- Integrative Multiple Mixes of Methodologies -- Qualitative Research: Future Evolution. Print version record. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. Qualitative research. http://id.loc.gov/authorities/subjects/sh99004969 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Recherche qualitative. Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Qualitative research fast Marketing gnd Marktforschung gnd http://d-nb.info/gnd/4037630-8 Marktonderzoek. gtt Kwalitatieve methoden. gtt Internet resource. Carson, David, 1947- author. https://id.oclc.org/worldcat/entity/E39PCjqFmmWDDwWDfdvJvkBJj3 http://id.loc.gov/authorities/names/n96025128 Gilmore, Audrey, author. https://id.oclc.org/worldcat/entity/E39PCjGRyMPMQy33wgcqYXxkXd http://id.loc.gov/authorities/names/n97101743 Perry, Chad, author. https://id.oclc.org/worldcat/entity/E39PCjHtRfRwFvbFCxPH4JvT73 http://id.loc.gov/authorities/names/no2007069793 Grønhaug, Kjell, author. https://id.oclc.org/worldcat/entity/E39PBJxCtFFTRCYFwgjfqwrTHC http://id.loc.gov/authorities/names/n81071034 Print version: Qualitative marketing research. London ; Thousand Oaks, Calif. : SAGE, 2001 0761963650 (DLC) 2001269608 (OCoLC)45736463 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=593394 Volltext |
| spellingShingle | Carson, David, 1947- Gilmore, Audrey Perry, Chad Grønhaug, Kjell Qualitative marketing research / Social Science Research and Marketing -- Philosophy of Research -- Scope of Research in Marketing -- Design of a Research Problem -- Academic, Business and Practitioner Research -- Qualitative Research Methodologies -- Justification of a Qualitative Research Methodology -- In-depth Interviewing -- Case-based Research -- Focus Group Interviewing -- Observation Studies -- Ethnography and Grounded Theory -- Action Research and Action Learning -- Applications and Outcomes of Qualitative Research -- Organizing, Processing and Visualizing Data -- Writing Qualitative Research Reports -- Integrative Multiple Mixes of Methodologies -- Qualitative Research: Future Evolution. Qualitative research. http://id.loc.gov/authorities/subjects/sh99004969 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Recherche qualitative. Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Qualitative research fast Marketing gnd Marktforschung gnd http://d-nb.info/gnd/4037630-8 Marktonderzoek. gtt Kwalitatieve methoden. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh99004969 http://id.loc.gov/authorities/subjects/sh85081350 http://d-nb.info/gnd/4037630-8 |
| title | Qualitative marketing research / |
| title_alt | Social Science Research and Marketing -- Philosophy of Research -- Scope of Research in Marketing -- Design of a Research Problem -- Academic, Business and Practitioner Research -- Qualitative Research Methodologies -- Justification of a Qualitative Research Methodology -- In-depth Interviewing -- Case-based Research -- Focus Group Interviewing -- Observation Studies -- Ethnography and Grounded Theory -- Action Research and Action Learning -- Applications and Outcomes of Qualitative Research -- Organizing, Processing and Visualizing Data -- Writing Qualitative Research Reports -- Integrative Multiple Mixes of Methodologies -- Qualitative Research: Future Evolution. |
| title_auth | Qualitative marketing research / |
| title_exact_search | Qualitative marketing research / |
| title_full | Qualitative marketing research / David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug. |
| title_fullStr | Qualitative marketing research / David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug. |
| title_full_unstemmed | Qualitative marketing research / David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug. |
| title_short | Qualitative marketing research / |
| title_sort | qualitative marketing research |
| topic | Qualitative research. http://id.loc.gov/authorities/subjects/sh99004969 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Recherche qualitative. Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Qualitative research fast Marketing gnd Marktforschung gnd http://d-nb.info/gnd/4037630-8 Marktonderzoek. gtt Kwalitatieve methoden. gtt |
| topic_facet | Qualitative research. Marketing research. Recherche qualitative. Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. Marketing research Qualitative research Marketing Marktforschung Marktonderzoek. Kwalitatieve methoden. Internet resource. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=593394 |
| work_keys_str_mv | AT carsondavid qualitativemarketingresearch AT gilmoreaudrey qualitativemarketingresearch AT perrychad qualitativemarketingresearch AT grønhaugkjell qualitativemarketingresearch |