Marketing services competing through quality von Berry, Leonard L., Parasuraman, A.

Delivering quality service balancing customer perceptions and expectations von Zeithaml, Valarie A., Parasuraman, A., Berry, Leonard L.

Inhaltsverzeichnis

An empirical examination of relationships in an extended service quality model von Parasuraman, A., Berry, Leonard L., Zeithaml, Valarie A.

A conceptual model of service quality and its implications for future research von Parasuraman, A., Zeithaml, Valarie A., Berry, Leonhard L.

Service-Marketing von Berry, Leonard L., Parasuraman, A.

Marketing research von Parasuraman, A., Grewal, Dhruv, Krishnan, Ramayya

Qualitätsservice was Ihre Kunden erwarten - was Sie leisten müssen von Zeithaml, Valarie A., Parasuraman, A., Berry, Leonard L.

Inhaltsverzeichnis

Marketing services competing through quality von Berry, Leonard L., Parasuraman, A.

Marketing research von Parasuraman, A.

The nature and determinants of customer expectations of service von Zeithaml, Valarie A., Berry, Leonard L., Parasuraman, A.

Communication and control processes in the delivery of service quality von Zeithaml, Valarie A., Berry, Leonard L., Parasuraman, A.

Servqual a multiple-item scale for measuring customer perceptions of service quality von Parasuraman, A., Zeithaml, Valarie A., Berry, Leonard L.

1990 AMA educators' proceedings

Weitere Verfasser: “… Parasuraman, A. …”