Targeting for success: a guide to new techniques for measurement and analysis in database and direct response marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
McGraw-Hill
1993
|
| Schriftenreihe: | Mc-Graw-Hill marketing for professionals series
|
| Schlagworte: | |
| Beschreibung: | XIV, 268 S. Ill., graph. Darst., Kt. |
| ISBN: | 0077077660 |
Internformat
MARC
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| 245 | 1 | 0 | |a Targeting for success |b a guide to new techniques for measurement and analysis in database and direct response marketing |c John Ozimek |
| 264 | 1 | |a London u.a. |b McGraw-Hill |c 1993 | |
| 300 | |a XIV, 268 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Mc-Graw-Hill marketing for professionals series | |
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Datensatz im Suchindex
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| author | Ozimek, John |
| author_facet | Ozimek, John |
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| author_sort | Ozimek, John |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008419966 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:19:26Z |
| institution | BVB |
| isbn | 0077077660 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005547187 |
| oclc_num | 27895340 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XIV, 268 S. Ill., graph. Darst., Kt. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | Mc-Graw-Hill marketing for professionals series |
| spelling | Ozimek, John Verfasser aut Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing John Ozimek London u.a. McGraw-Hill 1993 XIV, 268 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Mc-Graw-Hill marketing for professionals series Direct marketing gtt Database marketing Direct marketing Marketing Management Controlling (DE-588)4070102-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Marketing (DE-588)4037589-4 s Controlling (DE-588)4070102-5 s DE-604 |
| spellingShingle | Ozimek, John Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing Direct marketing gtt Database marketing Direct marketing Marketing Management Controlling (DE-588)4070102-5 gnd Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4070102-5 (DE-588)4037589-4 (DE-588)4012421-6 |
| title | Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing |
| title_auth | Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing |
| title_exact_search | Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing |
| title_full | Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing John Ozimek |
| title_fullStr | Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing John Ozimek |
| title_full_unstemmed | Targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing John Ozimek |
| title_short | Targeting for success |
| title_sort | targeting for success a guide to new techniques for measurement and analysis in database and direct response marketing |
| title_sub | a guide to new techniques for measurement and analysis in database and direct response marketing |
| topic | Direct marketing gtt Database marketing Direct marketing Marketing Management Controlling (DE-588)4070102-5 gnd Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direct marketing Database marketing Marketing Management Controlling Marketing Direktmarketing |
| work_keys_str_mv | AT ozimekjohn targetingforsuccessaguidetonewtechniquesformeasurementandanalysisindatabaseanddirectresponsemarketing |