Marketing profitability analysis: An annotated bibliography
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Chicago, IL
American Marketing Assoc.
1977
|
Schriftenreihe: | American Marketing Association: Bibliography series.
30. |
Schlagworte: | |
Beschreibung: | X, 129 S. |
ISBN: | 0877571023 |
Internformat
MARC
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035 | |a (DE-599)BVBBV006427623 | ||
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100 | 1 | |a Jackson, Donald W. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Marketing profitability analysis |b An annotated bibliography |c Donald W. Jackson ; Lonnie L. Ostrom ; Charles H. Smith* |
264 | 1 | |a Chicago, IL |b American Marketing Assoc. |c 1977 | |
300 | |a X, 129 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a American Marketing Association: Bibliography series. |v 30. | |
650 | 4 | |a Marketing - Bibliographie | |
650 | 4 | |a Marketing - Coût - Bibliographie | |
650 | 4 | |a Profit - Bibliographie | |
650 | 4 | |a Marketing |v Bibliography | |
650 | 4 | |a Marketing |x Costs |v Bibliography | |
650 | 4 | |a Profit |v Bibliography | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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700 | 1 | |a Ostrom, Lonnie L. |e Verfasser |0 (DE-588)170548554 |4 aut | |
700 | 1 | |a Smith, Charles H. |e Verfasser |4 aut | |
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940 | 1 | |q TUB-nveb | |
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Datensatz im Suchindex
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any_adam_object | |
author | Jackson, Donald W. Ostrom, Lonnie L. Smith, Charles H. |
author_GND | (DE-588)170548554 |
author_facet | Jackson, Donald W. Ostrom, Lonnie L. Smith, Charles H. |
author_role | aut aut aut |
author_sort | Jackson, Donald W. |
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building | Verbundindex |
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callnumber-raw | HF5415 Z7164.M18 |
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callnumber-subject | HF - Commerce |
classification_rvk | QP 010 |
ctrlnum | (OCoLC)3223781 (DE-599)BVBBV006427623 |
dewey-full | 016.38 |
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dewey-ones | 016 - Of works on specific subjects |
dewey-raw | 016.38 |
dewey-search | 016.38 |
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discipline | Allgemeines Wirtschaftswissenschaften |
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genre | (DE-588)4006432-3 Bibliografie gnd-content |
genre_facet | Bibliografie |
id | DE-604.BV006427623 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:45:54Z |
institution | BVB |
isbn | 0877571023 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004072737 |
oclc_num | 3223781 |
open_access_boolean | |
owner | DE-739 DE-83 DE-188 |
owner_facet | DE-739 DE-83 DE-188 |
physical | X, 129 S. |
psigel | TUB-nveb |
publishDate | 1977 |
publishDateSearch | 1977 |
publishDateSort | 1977 |
publisher | American Marketing Assoc. |
record_format | marc |
series | American Marketing Association: Bibliography series. |
series2 | American Marketing Association: Bibliography series. |
spelling | Jackson, Donald W. Verfasser aut Marketing profitability analysis An annotated bibliography Donald W. Jackson ; Lonnie L. Ostrom ; Charles H. Smith* Chicago, IL American Marketing Assoc. 1977 X, 129 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: Bibliography series. 30. Marketing - Bibliographie Marketing - Coût - Bibliographie Profit - Bibliographie Marketing Bibliography Marketing Costs Bibliography Profit Bibliography Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content Marketing (DE-588)4037589-4 s DE-604 Ostrom, Lonnie L. Verfasser (DE-588)170548554 aut Smith, Charles H. Verfasser aut American Marketing Association: Bibliography series. 30. (DE-604)BV002783944 30 |
spellingShingle | Jackson, Donald W. Ostrom, Lonnie L. Smith, Charles H. Marketing profitability analysis An annotated bibliography American Marketing Association: Bibliography series. Marketing - Bibliographie Marketing - Coût - Bibliographie Profit - Bibliographie Marketing Bibliography Marketing Costs Bibliography Profit Bibliography Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4006432-3 |
title | Marketing profitability analysis An annotated bibliography |
title_auth | Marketing profitability analysis An annotated bibliography |
title_exact_search | Marketing profitability analysis An annotated bibliography |
title_full | Marketing profitability analysis An annotated bibliography Donald W. Jackson ; Lonnie L. Ostrom ; Charles H. Smith* |
title_fullStr | Marketing profitability analysis An annotated bibliography Donald W. Jackson ; Lonnie L. Ostrom ; Charles H. Smith* |
title_full_unstemmed | Marketing profitability analysis An annotated bibliography Donald W. Jackson ; Lonnie L. Ostrom ; Charles H. Smith* |
title_short | Marketing profitability analysis |
title_sort | marketing profitability analysis an annotated bibliography |
title_sub | An annotated bibliography |
topic | Marketing - Bibliographie Marketing - Coût - Bibliographie Profit - Bibliographie Marketing Bibliography Marketing Costs Bibliography Profit Bibliography Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing - Bibliographie Marketing - Coût - Bibliographie Profit - Bibliographie Marketing Bibliography Marketing Costs Bibliography Profit Bibliography Marketing Bibliografie |
volume_link | (DE-604)BV002783944 |
work_keys_str_mv | AT jacksondonaldw marketingprofitabilityanalysisanannotatedbibliography AT ostromlonniel marketingprofitabilityanalysisanannotatedbibliography AT smithcharlesh marketingprofitabilityanalysisanannotatedbibliography |