The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data:
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| Hauptverfasser: | , , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hagen
FernUniversität in Hagen, Department of Business Administration and Economics
2016
|
| Schriftenreihe: | Research papers from the Chair of Marketing
No. 9 |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | 47 Seiten Illustrationen, Diagramme |
Internformat
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| 245 | 1 | 0 | |a The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data |c Rainer Olbrich, Ruth Orenstrat, Gundula Grewe, Michael Hundt |
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Datensatz im Suchindex
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| adam_text | Titel: The impact of the degree of similarity between private labels and original national brands on consum
Autor: Olbrich, Rainer
Jahr: 2016
Table of Contents
Table of Contents...................................................................................................................I
Table of Figures..........................................III
Preface of the Authors..........................................................................................................V
Overview of the Research Results.......................................................................................VII
1. Introduction to the Problem.............................................................................................1
2. Research Framework.........................................................................................................3
2.1. Assortment- and Price-Related Reasons for the Proliferation of Private Labels..........3
2.2. National Brands Versus Private Labels........................................................................5
2.3. Current Academic Literature Related to Copycats.......................................................9
3. Hypotheses Framework and Model...............................................................................11
3.1. Derivation of Research Hypotheses............................................................................11
3.2. Effect of Private-Label Purchases (by Degree of Similarity).....................................11
3.3. Effect of Original National Brand Purchases.............................................................12
3.4. Effects of Brand Quality Esteem and Price Consciousness........................................13
3.5. Socio-Demographic Control Variables.......................................................................15
3.6. Structural Model.........................................................................................................15
4. Empirical Tests of the Hypotheses.................................................................................17
4.1. Database, Methodology, and Research Design..........................................................17
4.2. Measures of Model Constructs...................................................................................19
4.3. Model Results.............................................................................................................20
5. Conclusions.......................................................................................................................23
5.1. Results and Implications for Retailers, the Branded Goods Industry,
and Competition Policy...............................................................................................23
5.2. Limitations and Further Research...............................................................................25
References.............................................................................................................................27
The Authors of the Research Paper....................................................................................37
Other Research Papers........................................................................................................41
Series of Theses (Marketing, Retailing und Management)..............................................45
|
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| author | Olbrich, Rainer 1963- Orenstrat, Ruth 1977- Grewe, Gundula 1977- Hundt, Michael 1981- |
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| author_role | aut aut aut aut |
| author_sort | Olbrich, Rainer 1963- |
| author_variant | r o ro r o ro g g gg m h mh |
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| bvnumber | BV044263807 |
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| ctrlnum | (OCoLC)992524470 (DE-599)GBV881435562 |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:48:09Z |
| institution | BVB |
| language | English |
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| physical | 47 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
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| publisher | FernUniversität in Hagen, Department of Business Administration and Economics |
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| series | Research papers from the Chair of Marketing |
| series2 | Research papers from the Chair of Marketing |
| spelling | Olbrich, Rainer 1963- (DE-588)121665348 aut The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data Rainer Olbrich, Ruth Orenstrat, Gundula Grewe, Michael Hundt Hagen FernUniversität in Hagen, Department of Business Administration and Economics 2016 47 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Research papers from the Chair of Marketing No. 9 Orenstrat, Ruth 1977- (DE-588)1064284639 aut Grewe, Gundula 1977- (DE-588)138318603 aut Hundt, Michael 1981- (DE-588)1052825672 aut Research papers from the Chair of Marketing No. 9 (DE-604)BV044263786 9 DE-601 application/pdf http://www.gbv.de/dms/weimar/toc/881435562_toc.pdf Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029668657&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Olbrich, Rainer 1963- Orenstrat, Ruth 1977- Grewe, Gundula 1977- Hundt, Michael 1981- The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data Research papers from the Chair of Marketing |
| title | The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data |
| title_auth | The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data |
| title_exact_search | The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data |
| title_full | The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data Rainer Olbrich, Ruth Orenstrat, Gundula Grewe, Michael Hundt |
| title_fullStr | The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data Rainer Olbrich, Ruth Orenstrat, Gundula Grewe, Michael Hundt |
| title_full_unstemmed | The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data Rainer Olbrich, Ruth Orenstrat, Gundula Grewe, Michael Hundt |
| title_short | The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data |
| title_sort | the impact of the degree of similarity between private labels and original national brands on consumer buying behaviour an empirical investigation based on german household panel data |
| url | http://www.gbv.de/dms/weimar/toc/881435562_toc.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029668657&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV044263786 |
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