Aldi and Lidl: from Germany to the rest of the world?
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
ESCP Europe Business School
July 2016
|
| Schriftenreihe: | ESCP Europe working paper
No. 65 |
| Online-Zugang: | Volltext Inhaltsverzeichnis |
| Beschreibung: | III, 20 Blätter Diagramme |
Internformat
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Datensatz im Suchindex
| _version_ | 1804176540914679808 |
|---|---|
| adam_text | Titel: Aldi and Lidl
Autor: Schmid, Stefan
Jahr: 2016
CONTENTS
1 Aldi and Lidl within the grocery discount industry....................................................1
1.1 Characteristics of the grocery discount format............................................................2
1.2 Development of the grocery discount in Germany.....................................................3
1.3 Aldi s history........................................................................................................................4
1.4 Lidl s history.........................................................................................................................5
2 Internationalization strategies of Aldi and Lidl..........................................................7
2.1 International market entry and target market strategies............................................7
2.2 International timing strategies.........................................................................................9
2.3 Adaptation to local needs.............................................................................................10
3 Outlook and future trends.........................................................................................13
Questions..........................................................................................................................15
Bibliography.....................................................................................................................17
|
| any_adam_object | 1 |
| author | Schmid, Stefan 1967- Dauth, Tobias 1982- Kotulla, Thomas 1981- Orban, Fabienne |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Schmid, Stefan 1967- (DE-588)129734446 aut Aldi and Lidl from Germany to the rest of the world? Stefan Schmid, Tobias Dauth, Thomas Kotulla, Fabienne Orban ; editor: ESCP Europe Wirtschaftshochschule Berlin Berlin ESCP Europe Business School July 2016 III, 20 Blätter Diagramme txt rdacontent n rdamedia nc rdacarrier ESCP Europe working paper No. 65 Dauth, Tobias 1982- (DE-588)14103954X aut Kotulla, Thomas 1981- (DE-588)133867528 aut Orban, Fabienne aut ESCP Europe Wirtschaftshochschule (Berlin) Sonstige (DE-588)16102609-6 oth ESCP Europe working paper No. 65 (DE-604)BV036545541 65 http://www.escpeurope.eu/fileadmin/user_uploads/campus_Berlin_uploads/International_Management/WP_65_Schmid.pdf Verlag kostenfrei Volltext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029151845&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmid, Stefan 1967- Dauth, Tobias 1982- Kotulla, Thomas 1981- Orban, Fabienne Aldi and Lidl from Germany to the rest of the world? ESCP Europe working paper |
| title | Aldi and Lidl from Germany to the rest of the world? |
| title_auth | Aldi and Lidl from Germany to the rest of the world? |
| title_exact_search | Aldi and Lidl from Germany to the rest of the world? |
| title_full | Aldi and Lidl from Germany to the rest of the world? Stefan Schmid, Tobias Dauth, Thomas Kotulla, Fabienne Orban ; editor: ESCP Europe Wirtschaftshochschule Berlin |
| title_fullStr | Aldi and Lidl from Germany to the rest of the world? Stefan Schmid, Tobias Dauth, Thomas Kotulla, Fabienne Orban ; editor: ESCP Europe Wirtschaftshochschule Berlin |
| title_full_unstemmed | Aldi and Lidl from Germany to the rest of the world? Stefan Schmid, Tobias Dauth, Thomas Kotulla, Fabienne Orban ; editor: ESCP Europe Wirtschaftshochschule Berlin |
| title_short | Aldi and Lidl |
| title_sort | aldi and lidl from germany to the rest of the world |
| title_sub | from Germany to the rest of the world? |
| url | http://www.escpeurope.eu/fileadmin/user_uploads/campus_Berlin_uploads/International_Management/WP_65_Schmid.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029151845&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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