Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, CA
Jossey-Bass
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xx, 250 Seiten |
| ISBN: | 0470400919 9780470400913 |
Internformat
MARC
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| 245 | 1 | 0 | |a Gen buY |b how tweens, teens, and twenty-somethings are revolutionizing retail |c Kit Yarrow, Jayne O'Donnell |
| 264 | 1 | |a San Francisco, CA |b Jossey-Bass |c 2009 | |
| 300 | |a xx, 250 Seiten | ||
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| 650 | 4 | |a Young adult consumers |x Attitudes | |
| 650 | 4 | |a Generation Y |x Attitudes | |
| 650 | 4 | |a Marketing | |
| 653 | |a Einzelhandel | ||
| 653 | |a Jugend | ||
| 653 | |a Kaufverhalten | ||
| 653 | |a Marketing | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-020313027 | ||
Datensatz im Suchindex
| _version_ | 1804142922974625792 |
|---|---|
| adam_text | Titel: Gen buY
Autor: Yarrow, Kit
Jahr: 2009
Contents
Introduction xi
1. Gen Y Is from Mercury 1
2. They Shop Like They re from a Different Planet
from Their Parents, Too 21
3. The Whys Behind the Buys 47
4. The Lives, Minds, and Hearts of Today s Tweens,
Teens, and Twenty-Somethings 77
5. Sex, Love, and Shopping 119
6. Influence: The Force That Is Gen Y 147
7. What Works with Gen Y 169
8. Adapting to Gen Y s Shopping Preferences and
Power: Views from Our Experts 209
Notes 227
Acknowledgments . 237
About the Authors 241
Index 243
Vll
|
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| ctrlnum | (OCoLC)705484322 (DE-599)HBZHT016081154 |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:39:28Z |
| institution | BVB |
| isbn | 0470400919 9780470400913 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020313027 |
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| publishDate | 2009 |
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| spelling | Yarrow, Kit 1958- Verfasser (DE-588)139388265 aut Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail Kit Yarrow, Jayne O'Donnell San Francisco, CA Jossey-Bass 2009 xx, 250 Seiten txt rdacontent n rdamedia nc rdacarrier Young adult consumers Attitudes Generation Y Attitudes Marketing Einzelhandel Jugend Kaufverhalten O'Donnell, Jayne Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020313027&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Yarrow, Kit 1958- O'Donnell, Jayne Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail Young adult consumers Attitudes Generation Y Attitudes Marketing |
| title | Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail |
| title_auth | Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail |
| title_exact_search | Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail |
| title_full | Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail Kit Yarrow, Jayne O'Donnell |
| title_fullStr | Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail Kit Yarrow, Jayne O'Donnell |
| title_full_unstemmed | Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail Kit Yarrow, Jayne O'Donnell |
| title_short | Gen buY |
| title_sort | gen buy how tweens teens and twenty somethings are revolutionizing retail |
| title_sub | how tweens, teens, and twenty-somethings are revolutionizing retail |
| topic | Young adult consumers Attitudes Generation Y Attitudes Marketing |
| topic_facet | Young adult consumers Attitudes Generation Y Attitudes Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020313027&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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