Behavioral models for market analysis foundations for marketing action von Nicosia, Francesco M., Wind, Yoram

Advertising principles, problems and cases von Dirksen, Charles J., Kroeger, Arthur, Nicosia, Francesco M.

Panel designs and analyses in marketing von Nicosia, Francesco M.

Brand Choice von Nicosia, Francesco M.

Consumer decision processes marketing and advertising implications von Nicosia, Francesco M.

Inhaltsverzeichnis

Processus de décision du consommateur Incidences sur le marketing et la publicité. [Consumer decision processes] von Nicosia, Francesco M.

Behavioral models for market analysis foundations for marketing action von Nicosia, Francesco M., Wind, Yoram

Advertising principles, problems and cases von Dirksen, Charles J., Kroeger, Arthur, Nicosia, Francesco M.

Advertising, management and society A business point of view. A project of the Consumer Research Program von Nicosia, Francesco M.

Marketing systems: Toward formal descriptions and structural properties von Mackenzie, Kenneth D., Nicosia, Francesco M.

Behavioral Models for market analysis: Foundations for Marketing action foundations for marketing action

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