Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
2022
Singapore Springer Nature |
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVII, 275 Seiten) 18 Illustrationen, 16 Illustrationen (farbig) |
| ISBN: | 9789811950179 |
| DOI: | 10.1007/978-981-19-5017-9 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 1007950 |
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| author | Perera, Charitha Harshani Nayak, Rajkishore Nguyen, Long Van Thang |
| author_GND | (DE-588)127077171X (DE-588)1077797591 |
| author_facet | Perera, Charitha Harshani Nayak, Rajkishore Nguyen, Long Van Thang |
| author_role | aut aut aut |
| author_sort | Perera, Charitha Harshani |
| author_variant | c h p ch chp r n rn l v t n lvt lvtn |
| building | Verbundindex |
| bvnumber | BV048497111 |
| classification_rvk | AL 24500 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9789811950179 (OCoLC)1347218887 (DE-599)BVBBV048497111 |
| dewey-full | 658.872 659.144 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 659 - Advertising and public relations |
| dewey-raw | 658.872 659.144 |
| dewey-search | 658.872 659.144 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-19-5017-9 |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Sri Lanka (DE-588)4009696-8 gnd Vietnam (DE-588)4063514-4 gnd |
| geographic_facet | Sri Lanka Vietnam |
| id | DE-604.BV048497111 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:43:20Z |
| indexdate | 2024-08-01T10:53:08Z |
| institution | BVB |
| isbn | 9789811950179 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033874466 |
| oclc_num | 1347218887 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XVII, 275 Seiten) 18 Illustrationen, 16 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer Nature |
| record_format | marc |
| spellingShingle | Perera, Charitha Harshani Nayak, Rajkishore Nguyen, Long Van Thang Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka Digital Marketing Customer Relationship Management Media Planning Branding Telemarketing Internet marketing Customer relations—Management Advertising media planning Branding (Marketing) Social Media (DE-588)4639271-3 gnd Markenpolitik (DE-588)4144679-3 gnd Hochschule (DE-588)4072560-1 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4144679-3 (DE-588)4072560-1 (DE-588)4009696-8 (DE-588)4063514-4 (DE-588)4113937-9 |
| title | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka |
| title_auth | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka |
| title_exact_search | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka |
| title_exact_search_txtP | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka |
| title_full | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen |
| title_fullStr | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen |
| title_full_unstemmed | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen |
| title_short | Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions |
| title_sort | social media marketing and customer based brand equity for higher educational institutions case of vietnam and sri lanka |
| title_sub | Case of Vietnam and Sri Lanka |
| topic | Digital Marketing Customer Relationship Management Media Planning Branding Telemarketing Internet marketing Customer relations—Management Advertising media planning Branding (Marketing) Social Media (DE-588)4639271-3 gnd Markenpolitik (DE-588)4144679-3 gnd Hochschule (DE-588)4072560-1 gnd |
| topic_facet | Digital Marketing Customer Relationship Management Media Planning Branding Telemarketing Internet marketing Customer relations—Management Advertising media planning Branding (Marketing) Social Media Markenpolitik Hochschule Sri Lanka Vietnam Hochschulschrift |
| url | https://doi.org/10.1007/978-981-19-5017-9 |
| work_keys_str_mv | AT pereracharithaharshani socialmediamarketingandcustomerbasedbrandequityforhighereducationalinstitutionscaseofvietnamandsrilanka AT nayakrajkishore socialmediamarketingandcustomerbasedbrandequityforhighereducationalinstitutionscaseofvietnamandsrilanka AT nguyenlongvanthang socialmediamarketingandcustomerbasedbrandequityforhighereducationalinstitutionscaseofvietnamandsrilanka |