Open innovation using the cognitive surplus: how to motivate customers to help firms innovate
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2014
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 260 S. Ill., graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | CONTENTS
1 INTRODUCTION 1
1.1 MOTIVATION 1
1.1.1 HIERARCHY AND MARKET AS COORDINATION MECHANISMS 2
1.1.2 LIMITS OF THE HOMO OECONOMICUS MODEL 3
1.2 FOCUS OF THIS THESIS 4
1.3 RESEARCH QUESTIONS AND STRUCTURE OF THE WORK 6
2 FOUNDATIONS 9
2.1 INNOVATION AND COLLABORATION 9
2.1.1 INTRODUCTION TO INNOVATION 9
2.1.2 ARCHITECTURAL INNOVATION 16
2.1.3 COLLABORATIVE INNOVATION 25
2.1.4 SUMMARY 32
2.2 USERS AS INNOVATORS 33
2.2.1 CO-CREATION OF VALUE 34
2.2.2 CONCEPTS OF INNOVATIVE USERS 34
2.2.3 INTEGRATING USERS IN AN INNOVATION PROCESS 39
2.2.4 THE VALUE OF USER INNOVATION 43
2.2.5 RISKS OF USER INNOVATION 47
2.2.6 SUMMARY 49
2.3 USER INNOVATION TOOLKITS 49
2.3.1 THE CHALLENGE OF INTEGRATING USER INPUT 49
2.3.2 DESIGN PRINCIPLES TO MANAGE COMPLEXITY 58
2.3.3 EXAMPLES OF INNOVATION TOOLKITS 67
2.3.4 CHALLENGES OF INNOVATION TOOLKITS 72
2.3.5 INNOVATION TOOLKITS AND DISTRIBUTED PRODUCTION 75
2.3.6 SUMMARY 76
2.4 THE COGNITIVE SURPLUS 76
2.4.1 THE NATURE OF THE COGNITIVE SURPLUS 78
2.4.2 NON-MONETARY ACCESS TO THE COGNITIVE SURPLUS 83
2.4.3 MONETARY ACCESS TO THE COGNITIVE SURPLUS 87
2.4.4 THE POTENTIAL OF THE COGNITIVE SURPLUS FOR INNOVATION 89
2.4.5 SUMMARY 93
2.5 MODELS OF MOTIVATION 93
2.5.1 GENERAL MOTIVATION MODELS 94
2.5.2 SPECIFIC MOTIVATION MODELS 105
2.5.3 A CONSOLIDATED MODEL OF MOTIVATION FACTORS 116
VII
HTTP://D-NB.INFO/1051294282
CONTENTS
2.5.4 SUMMARY 122
3 EMPIRICAL APPROACH 125
3.1 MODELING THE DECISION CONTEXT 125
3.1.1 MODELING THE DECISION SITUATION 125
3.1.2 OPERATIONALIZING THE MOTIVATION FACTORS 127
3.1.3 OPERATIONALIZING DEMOGRAPHIC CHARACTERISTICS 130
3.2 SELECTING SURVEY AND SAMPLING METHODS 131
3.2.1 SURVEY METHODOLOGY 131
3.2.2 SAMPLING APPROACH 135
3.3 SELECTING THE APPLICATION CASE 137
3.3.1 APPLICATION CASE REQUIREMENTS 137
3.3.2 APPLICATION CASE OVERVIEW 143
3.4 SURVEY DESIGN AND EXECUTION 143
3.4.1 SELECTING A MEASUREMENT APPROACH 144
3.4.2 SURVEY SIZING AND CALL CENTER 146
3.4.3 INTERVIEW RESPONSE RATE 147
3.4.4 ANALYSIS SOFTWARE 148
4 STUDY RESULTS 149
4.1 OVERVIEW OF THE SAMPLE CHARACTERISTICS 149
4.1.1 OVERVIEW OF DEMOGRAPHICS 150
4.1.2 EDUCATIONAL ATTAINMENT 152
4.1.3 OCCUPATIONAL STATUS AND HOUSEHOLD SIZE 154
4.1.4 MOBILE PHONE AND INTERNET USE 155
4.2 DATA ANALYSIS AND VISUALIZATION 156
4.2.1 DATA CLEANSING AND OUTLIERS 156
4.2.2 STATISTICAL TESTING 157
4.2.3 VISUALIZATION OF DATA POINTS AND DISTRIBUTIONS 159
4.3 ANALYSIS OF THE COGNITIVE SURPLUS 160
4.3.1 AVAILABILITY OF DISCRETIONARY TIME 160
4.3.2 PERCEIVED VALUE OF THE REQUESTED TIME 162
4.3.3 SIZING THE COGNITIVE SURPLUS AVAILABLE TO A COMPANY 164
4.4 ANALYSIS OF THE MOTIVATION FACTORS 165
4.4.1 MOTIVATION OF INNOVATIVE CUSTOMERS 167
4.4.2 MOTIVATION ACROSS AGE AND GENDER 167
4.4.3 MOTIVATION BY OCCUPATION AND INCOME 169
4.4.4 MOTIVATION OF LEAD USERS 171
4.5 ANALYSIS OF THE COLLABORATION MEDIA 171
4.5.1 PREFERENCES BY SUBGROUPS 171
4.5.2 COLLABORATION MEDIA PROFILES 174
4.6 ANALYSIS OF THE IMAGE AND RELATIONSHIP FACTORS 174
4.6.1 COMPANY IMAGE 175
4.6.2 COMPANY RELATIONSHIP 177
4.6.3 INTERACTION OF MOTIVATION, IMAGE, AND RELATIONSHIP 177
4.7 SEGMENTING CUSTOMERS FOR USER-INNOVATION 183
4.7.1 IDENTIFYING LEAD USERS AND INNOVATORS 183
4.7.2 A NEW SEGMENTATION APPROACH 192
VIII
CONTENTS
4.8 SUMMARY OF THE STUDY RESULTS 197
4.8.1 SIZE OF THE COGNITIVE SURPLUS 197
4.8.2 MOTIVATION FACTORS 198
4.8.3 COLLABORATION MEDIA 198
4.8.4 CUSTOMER SEGMENTATION 199
5 CONCLUSION 201
5.1 MANAGERIAL IMPLICATIONS 201
5.2 LIMITATIONS AND FURTHER RESEARCH 203
5.2.1 LIMITATIONS 203
5.2.2 FURTHER RESEARCH 205
5.3 OUTLOOK 206
5.3.1 IMPLICATION FOR INDIVIDUALS 206
5.3.2 IMPLICATION FOR COORDINATION AND BUSINESS MODELS 207
BIBLIOGRAPHY 209
APPENDIX 245
A QUESTIONNAIRE OVERVIEW AND TRANSLATION 245
A.L QUALIFICATION AND INTERNET USE 245
A. 2 MOBILE PHONE USE 247
A. 3 PROVIDER RELATIONSHIP 249
A.4 WILLINGNESS TO PARTICIPATE 251
A. 5 DEMOGRAPHICS 254
B MODELS AND SURVEY INSTRUMENTS FROM LITERATURE 258
B.L VOLUNTEERING 258
B.2 CONTRIBUTION TO WIKIPEDIA 259
C ABBREVIATIONS 260
IX
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| ctrlnum | (OCoLC)881621273 (DE-599)BSZ40371141X |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.406 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Neus, Andreas Verfasser (DE-588)1051294185 aut Open innovation using the cognitive surplus how to motivate customers to help firms innovate Andreas Neus 2014 XIV, 260 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Karlsruhe, KIT, Diss., 2014 Open Innovation (DE-588)7732141-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Open Innovation (DE-588)7732141-8 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027323801&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)7732141-8 (DE-588)4113937-9 |
| title | Open innovation using the cognitive surplus how to motivate customers to help firms innovate |
| title_auth | Open innovation using the cognitive surplus how to motivate customers to help firms innovate |
| title_exact_search | Open innovation using the cognitive surplus how to motivate customers to help firms innovate |
| title_full | Open innovation using the cognitive surplus how to motivate customers to help firms innovate Andreas Neus |
| title_fullStr | Open innovation using the cognitive surplus how to motivate customers to help firms innovate Andreas Neus |
| title_full_unstemmed | Open innovation using the cognitive surplus how to motivate customers to help firms innovate Andreas Neus |
| title_short | Open innovation using the cognitive surplus |
| title_sort | open innovation using the cognitive surplus how to motivate customers to help firms innovate |
| title_sub | how to motivate customers to help firms innovate |
| topic | Open Innovation (DE-588)7732141-8 gnd |
| topic_facet | Open Innovation Hochschulschrift |
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