World’s first destination loyalty programme - will it work?:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Wallingford]
CAB International
2022
|
| Schriftenreihe: | Tourism Cases
|
| Schlagworte: | |
| Online-Zugang: | FKE01 Volltext |
| Beschreibung: | The purpose of the case study is twofold: first, to propose a framework that can be useful to assess destination loyalty programmes; and second, to test the proposed framework empirically. |
| Beschreibung: | 1 Online-Ressource (8 Seiten) Diagramme |
| DOI: | 10.1079/tourism.2022.0022 |
Internformat
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Datensatz im Suchindex
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| author | Nautiyal, Rajesh Shaheer, Ismail |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1079/tourism.2022.0022 |
| format | Electronic eBook |
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| indexdate | 2024-07-10T09:26:34Z |
| institution | BVB |
| language | English |
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| series2 | Tourism Cases |
| spelling | Nautiyal, Rajesh Verfasser aut World’s first destination loyalty programme - will it work? Rajesh Nautiyal and Dr Ismail Shaheer [Wallingford] CAB International 2022 1 Online-Ressource (8 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Tourism Cases The purpose of the case study is twofold: first, to propose a framework that can be useful to assess destination loyalty programmes; and second, to test the proposed framework empirically. Tourismus (DE-588)4018406-7 gnd rswk-swf Destinationsmarketing (DE-588)1024713873 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Bonus (DE-588)4146278-6 gnd rswk-swf Malediven (DE-588)4037212-1 gnd rswk-swf Fallstudie (DE-588)4124897-1 s Tourismus (DE-588)4018406-7 s Bonus (DE-588)4146278-6 s Malediven (DE-588)4037212-1 g Destinationsmarketing (DE-588)1024713873 s DE-604 Shaheer, Ismail Verfasser aut https://doi.org/10.1079/tourism.2022.0022 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Nautiyal, Rajesh Shaheer, Ismail World’s first destination loyalty programme - will it work? Tourismus (DE-588)4018406-7 gnd Destinationsmarketing (DE-588)1024713873 gnd Fallstudie (DE-588)4124897-1 gnd Bonus (DE-588)4146278-6 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)1024713873 (DE-588)4124897-1 (DE-588)4146278-6 (DE-588)4037212-1 |
| title | World’s first destination loyalty programme - will it work? |
| title_auth | World’s first destination loyalty programme - will it work? |
| title_exact_search | World’s first destination loyalty programme - will it work? |
| title_exact_search_txtP | World’s first destination loyalty programme - will it work? |
| title_full | World’s first destination loyalty programme - will it work? Rajesh Nautiyal and Dr Ismail Shaheer |
| title_fullStr | World’s first destination loyalty programme - will it work? Rajesh Nautiyal and Dr Ismail Shaheer |
| title_full_unstemmed | World’s first destination loyalty programme - will it work? Rajesh Nautiyal and Dr Ismail Shaheer |
| title_short | World’s first destination loyalty programme - will it work? |
| title_sort | world s first destination loyalty programme will it work |
| topic | Tourismus (DE-588)4018406-7 gnd Destinationsmarketing (DE-588)1024713873 gnd Fallstudie (DE-588)4124897-1 gnd Bonus (DE-588)4146278-6 gnd |
| topic_facet | Tourismus Destinationsmarketing Fallstudie Bonus Malediven |
| url | https://doi.org/10.1079/tourism.2022.0022 |
| work_keys_str_mv | AT nautiyalrajesh worldsfirstdestinationloyaltyprogrammewillitwork AT shaheerismail worldsfirstdestinationloyaltyprogrammewillitwork |