Opening digital markets: battle plans and business strategies for Internet commerce
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
1998
|
| Edition: | 2. ed. |
| Series: | CommerceNet
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVIII, 292 S. |
| ISBN: | 0070435421 |
Staff View
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| 245 | 1 | 0 | |a Opening digital markets |b battle plans and business strategies for Internet commerce |c Walid Mougayar |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Preface xv
Acknowledgments xvii
INTRODUCTION 1
CHAPTER ONE. INTRODUCTION TO INTERNET
COMMERCE 7
The Big Picture 9
New Meanings for a New World 11
Buying and Selling 11
(Digital) Value Creation 12
New Intermediaries Arrival 13
Opening Digital Markets 14
The Internet Effect 1 5
The Evolution of Electronic Commerce 16
Business to Business versus Business to Consumer Electronic
Commerce 17
Comparison of Traditional Electronic Commerce with
Internet Driven Electronic Commerce 7 8
The Future of EDI: Open, Lighter, and Cheaper 2 1
The Role of Intranets 24
Do It Yourself Market Size Assessment 26
CHAPTER TWO. BUSINESS CATALYSTS 29
Distribution Costs and Value Chain Inefficiencies 29
Costs of Business Transactions 32
Search for Growth Markets 33
Competitive Pressures 34
Demands of the Electronic Consumer 35
Globalization Issues and Location Optimization for Commerce 36
Government Role and Competitive Positioning of Nations 37
United States versus Europe versus Japan: Lessons for the Future 39
vii
viii Contents
CHAPTER THREE. TECHNOLOGY DRIVERS
AND TRENDS 43
Convergence of Technologies and Capabilities 43
Convergence of Infrastructure Components 43
Convergence of Information Appliances 44
Convergence of Vendors and Industry Services Capabilities 44
Cost of Technology 45
Content Liquidity 45
The Internetworked Enterprise 48
A Human Dimension to Technology 48
Rapidity of Software Development 49
CHAPTER FOUR. CHALLENGES AND SOLUTIONS
TO INTERNET COMMERCE 51
Characteristics of Internet Commerce Challenges 51
Categorizing Challenges 52
Technological Challenges 54
Strength of Security 54
Availability/Interoperability of Payment Instruments 55
Interoperability of Technologies and Applications 58
Comparative Buying Capabilities 59
Richness and Depth of Content 60
Lack of Reliable Network Infrastructure Services 60
Lack of Standards 60
Deployment of Public Key Infrastructure (PKI) 61
Technical Integration with Existing Applications 64
Bandwidth Costs 64
Legal and Regulatory Framework 65
Lack of Consistent Rules and Policies 65
Customs and Tax Uncertainties 67
The Role of Governments and Nations 68
Other Regulatory Issues 70
Behavioral and Educational Challenges 70
Trust and Privacy 70
TRUSTe 71
Complexity of PKI 73
Fraud 73
Hype 73
Awareness about Availability of Services 74
E money Laundering 74
Organizational and Business Barriers 75
Contents ix
Other Miscellaneous Challenges 76
Channel Conflict 76
Critical Mass 77
Fulfillment Process 78
CHAPTER FIVE. EMBARKING ON INTERNET
COMMERCE 81
Approaching the Strategy 82
Your View of the Internet 83
It s a Network 83
It s a Medium 84
It s a Market 84
It s a Transaction Platform 84
It s an Applications Development Platform 84
The Buyer/Seller Model 85
The New Value Chain 87
Scenario 1: It Gets Smaller 87
Scenario 2: It Gets Redefined 89
Scenario 3: It Becomes Virtual 89
The Three Spheres of Connectivity 90
The Main Web Site Is Dead: Strategies for Expanding Multiple
Electronic Channels 91
Direct Web 92
Indirect Web 92
Agent Web 93
The Internet Commerce Value Chain 94
Network Infrastructure 95
Commerce Infrastructure 95
Commerce Applications 96
New Intermediaries 99
Commercial Agents and Information Appliances 99
The Role of CommerceNet 102
The Vision 104
The E co Architecture: Response to Digital Anarchy 107
COINs: Internet Commerce Applications at Work 110
CHAPTER SIX. STRATEGY ACTIONS 113
Setting Internet s Expectations 113
Answering Strategic Questions J14
10 Steps to Cybermaturity 116
Step 1: Conduct Necessary Education 116
Step 2: Review Current Distribution and Supply Chain Models 119
x Contents
Step 3: Understand What Your Customers and Partners Expect
from the Internet J22
Step 4: Reevaluate the Nature of Your Products and Services 123
Step 5: Give a New Role to Your Human Resources
Department J28
Step 6: Extend Your Current Systems to the Outside 131
Step 7: Track New Competitors and Market Shares in the
New Digital Marketspace J 32
Step 8: Develop a Web Centric Marketing Strategy J33
Step 9: Participate in the Creation and Development of Virtual
Marketplaces and Intermediaries, Now 134
Step 10: Instill Electronic Markets Management Style 137
CHAPTER SEVEN. UNCOVERING NEW
OPPORTUNITIES 139
The New Intermediaries 140
Theory and Behavior of Virtual Marketplaces 140
Principle 1: Organization of Information Leads to New
Market Power 140
Principle 2: The Uncertainty of a Transaction Journey Leads
to Market Efficiency 144
Principle 3: The Order of Magnitude Factor Is the Paradigm
Shifter 145
Principle 4: Markets Will Do Business with Other Markets 145
A Sample List of Intermediaries 146
Checklist for New Intermediaries 149
A Case of a Multibroker 150
New Intermediaries Examples J52
Electronic Auctions J52
On Line Software Delivery 7 52
On Line Support and Service 153
Outsourced Professional Services I 53
Multimedia Content Delivery 154
Financial Transaction Brokers / 54
Marketplace Concentrators J55
Products and Services Brokers 1 55
VAN less EDI 1 56
Virtual Trading Communities 157
Digital Rights Intermediaries 1 58
Customer Information Intermediaries 1 59
Beyond Intermediaries: Real Virtual Marketplaces J59
Intermediaries on Top of Other Intermediaries 160
Virtual Everything, Inc.: Four Examples 161
Contents xi
CHAPTER EIGHT. THE WIRED CONSUMER 165
Why First Generation Consumer Malls Failed 166
Evolution of the Wired Consumer 167
Early and Curious Adopters 167
Advantage Driven Users 167
Requirement Driven Users 768
Pervasive Users 169
Key Needs for Consumer Internet Commerce 169
Need 1: Customer Self Sendee J 70
Need 2: Efficient Information Access 7 77
Need 3: User Centric Queries Allowing Bidding 175
Need 4: Information Appliances 1 77
Need 5: Virtual Reality Experience 1 78
Need 6: On Line Customer Service and Transaction History 7 79
Need 7: Universal Payment Instruments, Digital Wallets, and
Smart Cards 78J
Need 8: Microtransactions J84
Need 9: Casting Technologies J85
Ideal Virtual Shopping Store on the Internet 7 87
Anatomy of an Ideal Super Virtual Retail Store J88
CHAPTER NINE. IT STRATEGIES FOR
ELECTRONIC COMMERCE 191
Technical Strategy Starting Points 19 J
Strategies for CIOs and Corporate Web Executives 7 93
Issue 1: The Internet Redefines the Term Legacy 193
Issue 2: The Internet Is a Strategic IT Platform 7 93
Issue 3: Take Care of the Internetworking Platform Quickly 194
Issue 4: IT Needs Webmaster, Webmaster Needs IT, Management
Needs Both 194
Issue 5: You Want It Done in Three Months? 195
Issue 6: Build versus Integrate 7 95
Issue 7: Outsourcing versus BOT 196
Issue 8: Get to Know the New Electronic Commerce Standards 7 97
Architectural Approaches to Internet Commerce 198
Systems Architecture Framework J99
Costs of Implementation 202
Security Architecture 204
Web Delivery Architecture 205
Internet Computing Goes Live 205
Distributed Design Requirements and Plug and Go Software 207
Netscape s ONE Model 208
Oracle s Network Computing Architecture1 M 209
Java Electronic Commerce Framework 209
xii Contents
The Future of the Browser 209
Internet/Intranet Integration Issues 210
Don t Integrate, Automate! 214
Evolution of Business to Business Applications 2 J 5
CHAPTER TEN. IN PURSUIT OF VALUE ADDED
DISTRIBUTION: MARSHALL INDUSTRIES
EXPERIENCE 217
Company Background 217
The Birth of a Vision 218
Readying the Organization by Sensing the Changing Environment 219
Introducing Virtual Distribution 22 J
Evolution of the Web to Enhance the Business 222
Web Site Features That Produce Results 223
Redefining Supply Chain Management 225
From Digital Value to Digital Service to Digital Business 226
A Look Ahead 227
10 Lessons Learned 228
Conclusion 229
CHAPTER ELEVEN. MANAGING SUCCESSFUL
INTERNET COMMERCE 233
Top 10 Reasons for Not Embracing Internet Commerce 234
Positioning the Case for Action 234
Guiding Principles 237
Business Value of Electronic Commerce 238
Benchmarking Your Evolution 239
Scenario Planning 240
Apply Chaos and Complexity Theory 242
From Digital Value to Digital Markets 243
The Rise of Digital Markets 244
EPILOGUE 247
APPENDIX A. DIGITAL PAYMENT OPTIONS 249
Generic Flavors of Internet Payment Instruments 249
Digital Cash 249
Smart Cards 250
Encrypted Credit Cards 251
Electronic Checks 25 J
Internet Financial EDI 251
Criteria for Choosing Internet Instruments 252
Contents xiii
APPENDIX B. INTERNATIONAL ELECTRONIC
COMMERCE ORGANIZATIONS 255
APPENDIX C. WEB INDEX OF COMPANIES CITED 265
APPENDIX D. GLOSSARY OF ACRONYMS 271
APPENDIX E. THE FUTURE OF DIGITAL MARKETS 273
Bibliography 277
Index 281
|
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| spelling | Mougayar, Walid Verfasser aut Opening digital markets battle plans and business strategies for Internet commerce Walid Mougayar 2. ed. New York [u.a.] McGraw-Hill 1998 XVIII, 292 S. txt rdacontent n rdamedia nc rdacarrier CommerceNet Commerce électronique - Planification Entreprises - Réseaux d'ordinateurs - Planification Marketing sur Internet - Planification Planification stratégique Unternehmen Electronic commerce -- Planning Strategic planning Internet marketing -- Planning Business enterprises -- Computer networks -- Planning Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007994199&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mougayar, Walid Opening digital markets battle plans and business strategies for Internet commerce Commerce électronique - Planification Entreprises - Réseaux d'ordinateurs - Planification Marketing sur Internet - Planification Planification stratégique Unternehmen Electronic commerce -- Planning Strategic planning Internet marketing -- Planning Business enterprises -- Computer networks -- Planning Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4308416-3 |
| title | Opening digital markets battle plans and business strategies for Internet commerce |
| title_auth | Opening digital markets battle plans and business strategies for Internet commerce |
| title_exact_search | Opening digital markets battle plans and business strategies for Internet commerce |
| title_full | Opening digital markets battle plans and business strategies for Internet commerce Walid Mougayar |
| title_fullStr | Opening digital markets battle plans and business strategies for Internet commerce Walid Mougayar |
| title_full_unstemmed | Opening digital markets battle plans and business strategies for Internet commerce Walid Mougayar |
| title_short | Opening digital markets |
| title_sort | opening digital markets battle plans and business strategies for internet commerce |
| title_sub | battle plans and business strategies for Internet commerce |
| topic | Commerce électronique - Planification Entreprises - Réseaux d'ordinateurs - Planification Marketing sur Internet - Planification Planification stratégique Unternehmen Electronic commerce -- Planning Strategic planning Internet marketing -- Planning Business enterprises -- Computer networks -- Planning Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Commerce électronique - Planification Entreprises - Réseaux d'ordinateurs - Planification Marketing sur Internet - Planification Planification stratégique Unternehmen Electronic commerce -- Planning Strategic planning Internet marketing -- Planning Business enterprises -- Computer networks -- Planning Electronic Commerce Internet |
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