Howard Moskowitz

Howard R. Moskowitz (born ) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry. Provided by Wikipedia
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  1. 1
    Applying mind genomics to social sciences

    Applying mind genomics to social sciences by Kover, Arthur, 1932-, Moskowitz, Howard, Papajorgji, Petraq

    Published 2022
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  2. 2
    People, preferences & prices : sequencing the economic genome of the consumer mind /

    People, preferences & prices : sequencing the economic genome of the consumer mind / by Galanter, Eugene

    Published 2011
    Other Authors: “…Moskowitz, Howard…”
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  3. 3
    Selling Blue Elephants wie man Produkte kreiert, von denen der Konsument heute noch nicht weiß, dass er morgen nicht mehr auf sie verzichten kann

    Selling Blue Elephants wie man Produkte kreiert, von denen der Konsument heute noch nicht weiß, dass er morgen nicht mehr auf sie verzichten kann by Moskowitz, Howard, Gofman, Alex

    Published 2007
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  4. 4
    Concept research in food product design and development

    Concept research in food product design and development by Moskowitz, Howard R.

    Published 2005
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  5. 5
    Concept research in food product design and development

    Concept research in food product design and development by Moskowitz, Howard R.

    Published 2005
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  6. 6
    Cosmetic product testing a modern psychophysical approach

    Cosmetic product testing a modern psychophysical approach by Moskowitz, Howard R.

    Published 1984
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  7. 7
    Applying mind genomics to social sciences

    Applying mind genomics to social sciences by Kover, Arthur, Papajorgji, Petraq, Moskowitz, Howard

    Published 2022
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  8. 8
    Understanding the marketing exceptionality of prestige perfumes

    Understanding the marketing exceptionality of prestige perfumes by Horoszko, Nithda, Moskowitz, David, Moskowitz, Howard R.

    Published 2018
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  9. 9
    Sensory and consumer research in food product design and development

    Sensory and consumer research in food product design and development by Moskowitz, Howard R., Beckley, Jacqueline H.

    Published 2012
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  10. 10
    Sensory and consumer research in food product design and development

    Sensory and consumer research in food product design and development by Moskowitz, Howard R. 1944-

    Published 2012
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  11. 11
    Sensory and consumer research in food product design and development

    Sensory and consumer research in food product design and development by Moskowitz, Howard R.

    Published 2012
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  12. 12
    Sensory and consumer research in food product design and development

    Sensory and consumer research in food product design and development by Moskowitz, Howard R.

    Published 2012
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  13. 13
    Packaging research in food product design and development

    Packaging research in food product design and development by Moskowitz, Howard R.

    Published 2009
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  14. 14
    Sensory and consumer research in food product design and development

    Sensory and consumer research in food product design and development by Moskowitz, Howard R., Beckley, Jacqueline H.

    Published 2006
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  15. 15
    Sensory and consumer research in food product design and development

    Sensory and consumer research in food product design and development by Moskowitz, Howard R.

    Published 2006
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  16. 16
    Viewpoints and controversies in sensory science and consumer product testing

    Viewpoints and controversies in sensory science and consumer product testing by Moskowitz, Howard R.

    Published 2003
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  17. 17
    Understanding the marketing exceptionality of prestige perfumes

    Understanding the marketing exceptionality of prestige perfumes by Horoszko, Nithda, Moskowitz, David, Moskowitz, Howard

    Published 2018
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  18. 18
    Rule developing experimentation a systematic approach to understand & engineer the consumer mind

    Rule developing experimentation a systematic approach to understand & engineer the consumer mind by Gofman, Alex, Moskowitz, Howard R. 1944-

    Published 2012
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  19. 19
    Viewpoints and controversies in sensory science and consumer product testing

    Viewpoints and controversies in sensory science and consumer product testing by Moskowitz, Howard R., Muñoz, Alejandra M., Gacula, Maximo C.

    Published 2003
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  20. 20
    Viewpoints and controversies in sensory science and consumer product testing

    Viewpoints and controversies in sensory science and consumer product testing by Moskowitz, Howard R.

    Published 2003
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