Integrated marketing communications:
The Rover Group's highly controversial decision to move all its marketing support and communications programmes into one agency - Kevin Morley Marketing - highlighted the benefits of integrating above- and below-the-line marketing communications. It has also made it one of the hottest marketing...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth Heinemann
1995
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The marketing series: Practitioner
|
| Schlagworte: | |
| Zusammenfassung: | The Rover Group's highly controversial decision to move all its marketing support and communications programmes into one agency - Kevin Morley Marketing - highlighted the benefits of integrating above- and below-the-line marketing communications. It has also made it one of the hottest marketing topics of the decade. The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including sales force development, retailing, customer care, and relationship marketing. In practical terms that means consistent messages and visual standards across all communications media, strengthening the corporate image and providing better value for money and simpler administration. |
| Beschreibung: | 135 S. |
| ISBN: | 0750619384 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010462688 | ||
| 003 | DE-604 | ||
| 005 | 19951106 | ||
| 007 | t | ||
| 008 | 951106s1995 |||| 00||| eng d | ||
| 020 | |a 0750619384 |9 0-7506-1938-4 | ||
| 035 | |a (OCoLC)32926896 | ||
| 035 | |a (DE-599)BVBBV010462688 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 | ||
| 050 | 0 | |a HF5415.123 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a AP 14450 |0 (DE-625)6902: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Linton, Ian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communications |c Ian Linton and Kevin Morley |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford |b Butterworth Heinemann |c 1995 | |
| 300 | |a 135 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series: Practitioner | |
| 520 | 3 | |a The Rover Group's highly controversial decision to move all its marketing support and communications programmes into one agency - Kevin Morley Marketing - highlighted the benefits of integrating above- and below-the-line marketing communications. It has also made it one of the hottest marketing topics of the decade. The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including sales force development, retailing, customer care, and relationship marketing. In practical terms that means consistent messages and visual standards across all communications media, strengthening the corporate image and providing better value for money and simpler administration. | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Morley, Kevin |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006971160 | ||
Datensatz im Suchindex
| _version_ | 1804124894442553344 |
|---|---|
| any_adam_object | |
| author | Linton, Ian Morley, Kevin |
| author_facet | Linton, Ian Morley, Kevin |
| author_role | aut aut |
| author_sort | Linton, Ian |
| author_variant | i l il k m km |
| building | Verbundindex |
| bvnumber | BV010462688 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 14450 QP 600 |
| ctrlnum | (OCoLC)32926896 (DE-599)BVBBV010462688 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02301nam a2200457 c 4500</leader><controlfield tag="001">BV010462688</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19951106 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">951106s1995 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750619384</subfield><subfield code="9">0-7506-1938-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)32926896</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010462688</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.123</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 14450</subfield><subfield code="0">(DE-625)6902:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Linton, Ian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integrated marketing communications</subfield><subfield code="c">Ian Linton and Kevin Morley</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford</subfield><subfield code="b">Butterworth Heinemann</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">135 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The marketing series: Practitioner</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">The Rover Group's highly controversial decision to move all its marketing support and communications programmes into one agency - Kevin Morley Marketing - highlighted the benefits of integrating above- and below-the-line marketing communications. It has also made it one of the hottest marketing topics of the decade. The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including sales force development, retailing, customer care, and relationship marketing. In practical terms that means consistent messages and visual standards across all communications media, strengthening the corporate image and providing better value for money and simpler administration.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Morley, Kevin</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006971160</subfield></datafield></record></collection> |
| id | DE-604.BV010462688 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:52:55Z |
| institution | BVB |
| isbn | 0750619384 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006971160 |
| oclc_num | 32926896 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG |
| owner_facet | DE-384 DE-473 DE-BY-UBG |
| physical | 135 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Butterworth Heinemann |
| record_format | marc |
| series2 | The marketing series: Practitioner |
| spelling | Linton, Ian Verfasser aut Integrated marketing communications Ian Linton and Kevin Morley 1. publ. Oxford Butterworth Heinemann 1995 135 S. txt rdacontent n rdamedia nc rdacarrier The marketing series: Practitioner The Rover Group's highly controversial decision to move all its marketing support and communications programmes into one agency - Kevin Morley Marketing - highlighted the benefits of integrating above- and below-the-line marketing communications. It has also made it one of the hottest marketing topics of the decade. The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including sales force development, retailing, customer care, and relationship marketing. In practical terms that means consistent messages and visual standards across all communications media, strengthening the corporate image and providing better value for money and simpler administration. Advertising media planning Communication in marketing Integriertes Management (DE-588)4346301-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Integriertes Management (DE-588)4346301-0 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Morley, Kevin Verfasser aut |
| spellingShingle | Linton, Ian Morley, Kevin Integrated marketing communications Advertising media planning Communication in marketing Integriertes Management (DE-588)4346301-0 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Integrated marketing communications |
| title_auth | Integrated marketing communications |
| title_exact_search | Integrated marketing communications |
| title_full | Integrated marketing communications Ian Linton and Kevin Morley |
| title_fullStr | Integrated marketing communications Ian Linton and Kevin Morley |
| title_full_unstemmed | Integrated marketing communications Ian Linton and Kevin Morley |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications |
| topic | Advertising media planning Communication in marketing Integriertes Management (DE-588)4346301-0 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Advertising media planning Communication in marketing Integriertes Management Kommunikation Marketing |
| work_keys_str_mv | AT lintonian integratedmarketingcommunications AT morleykevin integratedmarketingcommunications |