Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She served as Editor-in-Chief of the Journal of Marketing. Dr. Moorman is the Founder and Director of [https://cmosurvey.org The CMO Survey.] Provided by Wikipedia
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  1. 1
    Strategic market management

    Strategic market management by Aaker, David A. 1938-, Moorman, Christine

    Published 2024
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  2. 2
    Strategy from the outside in profiting from customer value

    Strategy from the outside in profiting from customer value by Day, George S. 1937-, Moorman, Christine

    Published 2010
    Indexes
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  3. 3
    Handbook on customer centricity strategies for building a customer-centric organization

    Handbook on customer centricity strategies for building a customer-centric organization

    Published 2019
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  4. 4
    Handbook on customer centricity strategies for building a customer-centric organization

    Handbook on customer centricity strategies for building a customer-centric organization

    Published 2019
    Other Authors:
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