Verfügbarkeit: Econometric models in marketing /

Econometric models in marketing /:

In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pro...

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Bibliographische Detailangaben
Weitere Verfasser:	Franses, Philip Hans, 1963-, Montgomery, A. (Alan)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Amsterdam ; New York : JAI, 2002.
Schriftenreihe:	Advances in econometrics ; 16.
Schlagworte:	Marketing > Econometric models. Marketing > Modèles économétriques. Market research. Econometrics. BUSINESS & ECONOMICS > Commerce. Gestion d'entreprises. Marketing > Econometric models Marketing. Econometrische modellen.
Online-Zugang:	Volltext
Zusammenfassung:	In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.
Beschreibung:	1 online resource (ix, 350 pages) : illustrations
Bibliographie:	Includes bibliographical references.
ISBN:	9780080545226 008054522X 9781849501422 1849501424

Internformat

MARC


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520			\|a In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.
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contents	Econometric models in marketing: Editor's introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Großmann, Heinz Holling, Rainer Schwabe -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- 'New and improved' direct marketing: A non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores: An application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- A study of 'spurious regression' and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons.
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series	Advances in econometrics ;
series2	Advances in econometrics ;
spelling	Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery. Amsterdam ; New York : JAI, 2002. 1 online resource (ix, 350 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Advances in econometrics ; 16 Includes bibliographical references. Econometric models in marketing: Editor's introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Großmann, Heinz Holling, Rainer Schwabe -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- 'New and improved' direct marketing: A non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores: An application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- A study of 'spurious regression' and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons. In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Print version record. Marketing Econometric models. Marketing Modèles économétriques. Market research. bicssc Econometrics. bicssc BUSINESS & ECONOMICS Commerce. bisacsh Gestion d'entreprises. eclas Marketing Econometric models fast Marketing. gtt Econometrische modellen. gtt Franses, Philip Hans, 1963- https://id.oclc.org/worldcat/entity/E39PBJjxw3KWKXQyq4gJbgrwmd http://id.loc.gov/authorities/names/n93030490 Montgomery, A. (Alan) https://id.oclc.org/worldcat/entity/E39PCjxdcYfJyqyQ7qY7PJ4Xh3 http://id.loc.gov/authorities/names/nb98094958 has work: Econometric models in marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFQBDRW4vjqMjDWWgqmfdP https://id.oclc.org/worldcat/ontology/hasWork Print version: Econometric models in marketing. Amsterdam ; New York : JAI, 2002 0762308575 9780762308576 (DLC) 2002281798 (OCoLC)49941736 Advances in econometrics ; 16. http://id.loc.gov/authorities/names/no98010995 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199086 Volltext
spellingShingle	Econometric models in marketing / Advances in econometrics ; Econometric models in marketing: Editor's introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Großmann, Heinz Holling, Rainer Schwabe -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- 'New and improved' direct marketing: A non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores: An application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- A study of 'spurious regression' and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons. Marketing Econometric models. Marketing Modèles économétriques. Market research. bicssc Econometrics. bicssc BUSINESS & ECONOMICS Commerce. bisacsh Gestion d'entreprises. eclas Marketing Econometric models fast Marketing. gtt Econometrische modellen. gtt
title	Econometric models in marketing /
title_auth	Econometric models in marketing /
title_exact_search	Econometric models in marketing /
title_full	Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery.
title_fullStr	Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery.
title_full_unstemmed	Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery.
title_short	Econometric models in marketing /
title_sort	econometric models in marketing
topic	Marketing Econometric models. Marketing Modèles économétriques. Market research. bicssc Econometrics. bicssc BUSINESS & ECONOMICS Commerce. bisacsh Gestion d'entreprises. eclas Marketing Econometric models fast Marketing. gtt Econometrische modellen. gtt
topic_facet	Marketing Econometric models. Marketing Modèles économétriques. Market research. Econometrics. BUSINESS & ECONOMICS Commerce. Gestion d'entreprises. Marketing Econometric models Marketing. Econometrische modellen.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199086
work_keys_str_mv	AT fransesphiliphans econometricmodelsinmarketing AT montgomerya econometricmodelsinmarketing

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