Global Strategic Management:
"Global Strategic Management is a textbook that is targeted at discrete modules on Global Strategic Management. It provides a user-friendly yet comprehensive introduction to planning and making decisions for businesses on a global scale and is supported by ample pedagogical features, including...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; Oxford ; New Delhi ; Sydney
Bloomsbury Academic
2023
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Global Strategic Management is a textbook that is targeted at discrete modules on Global Strategic Management. It provides a user-friendly yet comprehensive introduction to planning and making decisions for businesses on a global scale and is supported by ample pedagogical features, including many case studies and examples featuring an interesting mix of both established multinational companies and more unknown SMEs still developing their international presence. Lasserre is a highly regarded text and well-recognised for its ability to seamlessly blend academic rigour and practicality, making it one of the most accessible and engaging texts, one which students enjoy and from which they find it easy to learn. For this fifth edition, the author Philippe Lasserre has been joined by author Felipe Monteiro. Together they have written the 5th edition of Global Strategic Management"-- |
| Beschreibung: | xliv, 641 Seiten Illustrationen, Diagramme |
| ISBN: | 9781350932968 1350932965 9781350932951 1350932957 |
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| 520 | 3 | |a "Global Strategic Management is a textbook that is targeted at discrete modules on Global Strategic Management. It provides a user-friendly yet comprehensive introduction to planning and making decisions for businesses on a global scale and is supported by ample pedagogical features, including many case studies and examples featuring an interesting mix of both established multinational companies and more unknown SMEs still developing their international presence. Lasserre is a highly regarded text and well-recognised for its ability to seamlessly blend academic rigour and practicality, making it one of the most accessible and engaging texts, one which students enjoy and from which they find it easy to learn. For this fifth edition, the author Philippe Lasserre has been joined by author Felipe Monteiro. Together they have written the 5th edition of Global Strategic Management"-- | |
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Datensatz im Suchindex
| _version_ | 1806232730307919872 |
|---|---|
| adam_text |
BRIEF
CONTENTS
PART I GLOBAL
CONTEXTS
1
GLOBALIZATION OF
MARKETS AND COMPETITION
2
THE EMERGING GLOBAL ENVIRONMENT
3
GLOBALIZATION, SOCIETIES AND CULTURES
4
GLOBALIZATION, SUSTAINABLE DEVELOPMENT AND SOCIAL RESPONSIBILITY
PART II GLOBAL STRATEGIES
5
DESIGNING A GLOBAL STRATEGY
6
ASSESSING COUNTRIES' ATTRACTIVENESS
7
ENTRY STRATEGIES
8
GLOBAL MERGERS, ACQUISITIONS AND STRATEGIC ALLIANCES
PART III MANAGING GLOBALLY
9
GLOBAL MARKETING
10 GLOBAL OPERATIONS
AND DIGITAL NETWORKS
11
GLOBAL INNOVATION
12 GLOBAL FINANCIAL MANAGEMENT
13 GLOBAL HUMAN RESOURCE MANAGEMENT
14 DESIGNING A GLOBAL ORGANIZATION
PART IV
CONCLUSIONS
15 CURRENT AND
FUTURE TRENDS IN GLOBALIZATION
16
GLOBAL STRATEGIC MANAGEMENT IN ACTION:
HAIER - THE BUILDING OF A GLOBAL
CHAMPION, 1984-2020
GLOSSARY
INDEX OF SUBJECTS
INDEX OF NAMES
INDEX OF ORGANIZATIONS AND
COMPANIES
1
3
38
71
112
173
175
226
257
284
351
353
381
424
453
482
522
559
561
594
607
624
628
637
LONG
CONTENTS
ABOUT THE AUTHORS
FIGURES
TABLES
MINI-CASES
AND EXAMPLES
TOUR OF
THE BOOK
COMPANION WEBSITE
ACKNOWLEDGEMENTS
INTRODUCTION TO THE
FIFTH EDITION
PART
I
GLOBAL CONTEXTS
1
1
GLOBALIZATION OF
MARKETS AND
COMPETITION
3
INTRODUCTION
3
THE
PHENOMENON OF
GLOBALIZATION
4
GLOBALIZATION FROM A
MACRO PERSPECTIVE
8
WHAT ARE THE
FACTORS THAT PUSH
FOR GLOBALIZATION?
8
WHAT ARE THE
FACTORS THAT WORK
AGAINST
GLOBALIZATION? THE
LOCALIZATION PUSH
13
GLOBALIZATION
AT THE LEVEL OF
THE FIRM
17
THE
GLOBAL/MULTI-LOCAL
MAPPING
25
SUMMARY AND KEY
POINTS
32
LEARNING
ASSIGNMENTS
33
KEY WORDS
33
WEB
RESOURCES
34
NOTES
34
REFERENCES
AND FURTHER
READING
34
XII
LUNG CONTENTS
2
THE
EMERGING GLOBAL
ENVIRONMENT
38
INTRODUCTION
38
EMERGING
COUNTRIES AND THEIR
DEVELOPMENT
40
EMERGING COUNTRIES
AND THEIR INSTITUTIONAL
AND BUSINESS
ENVIRONMENTS
47
IMPORTANCE
OF BUSINESS
CONGLOMERATES
51
SIGNIFICANT
PRESENCE OF
`BOTTOM-OF-THE-PYRAMID'
MARKET SEGMENTS
52
EMERGING COUNTRIES AND
GLOBAL FIRMS
53
SUMMARY
AND KEY POINTS
65
LEARNING
ASSIGNMENTS
67
KEY WORDS
67
WEB
RESOURCES
67
NOTES
67
REFERENCES AND
FURTHER READING
68
3
GLOBALIZATION,
SOCIETIES
AND CULTURES
71
INTRODUCTION
71
THE DIFFERENT FACETS
OF CULTURE
72
NATIONAL
CULTURAL DIFFERENCES
73
ECONOMIC CULTURES AND
BUSINESS SYSTEMS
83
THE IMPACT
OF CULTURES ON
GLOBAL MANAGEMENT
87
SUMMARY
AND KEY POINTS
104
LEARNING ASSIGNMENTS
107
KEY
WORDS
108
WEB
RESOURCES
108
NOTES
108
REFERENCES AND
FURTHER READING
109
4
GLOBALIZATION,
SUSTAINABLE
DEVELOPMENT
AND SOCIAL
RESPONSIBILITY
112
INTRODUCTION
112
SUSTAINABLE
DEVELOPMENT
113
GLOBALIZATION AND
ENVIRONMENTAL ISSUES
118
GLOBALIZATION
AND SOCIETAL ISSUES
126
GLOBAL
CORPORATIONS'
ETHICS AND CORPORATE
SOCIAL
RESPONSIBILITY
141
GLOBAL
COMPANIES AND
BUSINESS ETHICS
143
LONG CONTENTS
XIII
SOCIAL
RESPONSIBILITY AND
GLOBAL
FIRMS: AN
ONGOING
CHALLENGE
148
SUMMARY
AND KEY
POINTS
158
LEARNING
ASSIGNMENTS
162
KEY WORDS
163
WEB
RESOURCES
163
NOTES
163
REFERENCES
AND
FURTHER READING
166
PART II
GLOBAL STRATEGIES
173
5
DESIGNING
A GLOBAL
STRATEGY
175
INTRODUCTION
175
A COMPANY
BUSINESS STRATEGY
176
FRAMEWORK
FOR A GLOBAL
STRATEGY
180
GLOBAL STRATEGIES
AND THE
MULTI-BUSINESS
FIRM
203
GLOBAL
STRATEGIES AND
THE SMALL AND
MEDIUM-SIZED
ENTERPRISE
(SME)
203
BORN GLOBAL
208
BORN
GLOBAL AND
BORN DIGITAL
209
SUMMARY AND
KEY POINTS
217
LEARNING
ASSIGNMENTS
220
KEY
WORDS
221
WEB RESOURCES
222
NOTES
222
REFERENCES AND
FURTHER
READING
223
6
ASSESSING
COUNTRIES'
ATTRACTIVENESS
226
INTRODUCTION
226
WHY IS A
COUNTRY ATTRACTIVE?
227
MARKET,
RESOURCES AND
INDUSTRY
OPPORTUNITIES
228
ASSESSING
MARKET OPPORTUNITIES
229
PLOTTING
TRENDS
231
ASSESSING
RESOURCE
OPPORTUNITIES
234
COMPETITIVE CONTEXT
238
SOCIOECONOMIC,
POLITICAL AND
CULTURAL DISTANCE
242
XIV
LONG CONTENTS
COUNTRY RISK
ANALYSIS
244
PUTTING IT
ALL TOGETHER
246
SUMMARY AND KEY POINTS
251
LEARNING ASSIGNMENTS
253
KEY WORDS
253
WEB RESOURCES
253
NOTES
254
REFERENCES AND
FURTHER READING
254
7
ENTRY STRATEGIES
257
INTRODUCTION
257
WHY ENTER? DEFINING STRATEGIC
OBJECTIVES FOR A COUNTRY PRESENCE
259
WHEN TO ENTER? FIRST
MOVER, FOLLOWER, OR ACQUIRER?
261
THE PACE OF ENTRY
262
ENTRY MODES: HOW
TO ENTER?
263
COMPARING
ENTRY MODES
270
CHOOSING
AN ENTRY MODE
270
ENTRY STRATEGIES IN THE DIGITAL SPACE
271
SUMMARY AND
KEY POINTS
276
LEARNING
ASSIGNMENTS
280
KEY
WORDS
280
WEB RESOURCES
281
NOTES
281
REFERENCES AND
FURTHER READING
281
8
GLOBAL MERGERS, ACQUISITIONS AND
STRATEGIC
ALLIANCES
284
INTRODUCTION
284
GLOBAL MERGERS
AND ACQUISITIONS
285
CROSS-BORDER ACQUISITIONS
PERFORMANCE
289
THE PROCESS OF MERGERS
AND ACQUISITIONS
290
PRE-ACQUISITION
291
STRATEGIC
FIT
293
CAPABILITIES
FIT
294
CULTURAL
FIT
294
ORGANIZATIONAL
FIT
295
INTEGRATION FRAMEWORK
300
LONG CONTENTS
INTEGRATING THE COMPANIES: THE
TRANSITION PHASE
INTEGRATING THE COMPANIES:
THE CONSOLIDATION
PHASE
GLOBAL ALLIANCES AND JOINT
VENTURES
PARTNER ANALYSIS
NEGOTIATION
AND DESIGN
IMPLEMENTATION
GLOBAL MULTILATERAL
ALLIANCES
GLOBAL
INDUSTRIAL ECOSYSTEMS
JOINT
VENTURES FOR LOCAL MARKET ENTRY
JOINT
VENTURE DECAY AND FAILURE
SUMMARY
AND KEY POINTS
LEARNING
ASSIGNMENTS
KEY
WORDS
WEB RESOURCES
NOTES
REFERENCES
AND FURTHER READING
PART III
MANAGING GLOBALLY
9
GLOBAL MARKETING
INTRODUCTION
CUSTOMER BEHAVIOR,
CONVERGENCE AND GLOBAL
SEGMENTATION
PRODUCT
STANDARDIZATION
GLOBAL
BRANDING
ADVANTAGES OF GLOBAL
BRANDING
DISADVANTAGES OF GLOBAL
BRANDING
BUILDING A GLOBAL BRAND
ADVERTISING
ONLINE GLOBAL ADVERTISING
GLOBAL PRICING
GLOBAL ACCOUNT MANAGEMENT
GLOBAL SOLUTION SELLING
GLOBAL SALES AND DISTRIBUTION
GLOBAL MARKETING
POSITIONING
FAIR TRADE MARKETING
XV
302
305
307
313
317
323
326
331
333
336
343
345
346
346
347
347
351
353
353
354
355
356
358
359
361
362
363
364
365
367
369
370
370
XVI
LONG CONTENTS
GLOBAL MARKETING AND ITS LIMITS
371
SUMMARY AND KEY POINTS
374
LEARNING ASSIGNMENTS
378
KEY WORDS
378
WEB RESOURCES
378
NOTES
379
REFERENCES AND FURTHER READING
379
10
GLOBAL OPERATIONS AND DIGITAL NETWORKS
381
INTRODUCTION
381
THE
GLOBALIZATION OF VALUE CHAINS:
OFFSHORE PRODUCTION AND
OUTSOURCING
382
SELECTING OPERATIONAL SITES
383
GLOBAL MANUFACTURING NETWORKS
385
GLOBAL SOURCING
388
GLOBAL LOGISTICS
392
THE GLOBAL MANAGEMENT OF INFRASTRUCTURE PROJECTS
395
THE INTERNET AND GLOBAL OPERATIONS
397
SUMMARY AND KEY POINTS
413
LEARNING ASSIGNMENTS
420
KEY
WORDS
421
WEB RESOURCES
421
NOTES
421
REFERENCES AND FURTHER READING
422
11
GLOBAL INNOVATION
424
INTRODUCTION
424
THE INTERNATIONAL PRODUCT LIFE CYCLE MODEL
424
GLOBAL R&D NETWORKS
426
GLOBALIZATION OF R&D:
BENEFITS AND CONSTRAINTS
428
MANAGEMENT OF GLOBAL R&D NETWORKS
430
THE GLOBAL
INNOVATION INDEX
431
SYSTEMS
432
INTERNATIONAL TRANSFER OF TECHNOLOGY
434
GLOBAL KNOWLEDGE MANAGEMENT
435
GLOBAL OPEN INNOVATION
438
LONG CONTENTS
XVII
SUMMARY AND
KEY POINTS
446
LEARNING ASSIGNMENTS
449
KEY
WORDS
449
WEB RESOURCES
449
NOTES
450
REFERENCES
AND FURTHER
READING
450
12
GLOBAL
FINANCIAL
MANAGEMENT
453
INTRODUCTION
453
CURRENCY
RISK
454
STRATEGIC
EXPOSURE
455
TRANSACTION
EXPOSURE
456
HEDGING
TECHNIQUES
456
NON-HEDGING
TECHNIQUES
458
TRANSLATION
EXPOSURE
458
PROJECT
FINANCE
458
PROJECT
VALUATION
459
PROJECT
FINANCING
461
GLOBAL CAPITAL
STRUCTURE
462
CROSSLISTING
464
INTERNATIONAL BOND
MARKET
465
BENEFITS OF RAISING
DEBT GLOBALLY
466
CONCERNS WITH
RAISING DEBT
GLOBALLY
466
INTERNATIONAL
BOND MARKET
CREDIT RATINGS
466
DEVELOPMENT
FINANCE
467
SOVEREIGN
FUNDS
468
TARGETED
FINANCING
468
CRYPTOCURRENCIES
469
TRADE
FINANCE
471
DOCUMENTARY
CREDIT
471
EXPORT
CREDIT AGENCIES
472
COUNTERTRADE
473
GLOBAL FINANCIAL
MANAGEMENT
AND TAXATION
473
SUMMARY
AND KEY POINTS
474
LEARNING
ASSIGNMENTS
477
XVIII
LONG CONTENTS
KEY
WORDS
478
WEB
RESOURCES
478
NOTES
478
REFERENCES AND
FURTHER READING
479
13
GLOBAL HUMAN
RESOURCE
MANAGEMENT
482
INTRODUCTION
482
ASSIGNMENT OF
PERSONNEL: THE
GLOBAL HUMAN
RESOURCE WHEEL
484
EXPATRIATE
MANAGEMENT
485
VIRTUAL
ASSIGNMENTS VS
RELOCATION
496
DESTINATION
CHALLENGES
497
INTERNATIONAL
REMOTE WORK
APPEALS TO MANY
499
LOCALIZATION
499
THE
GLOBAL TALENT
COMPETITIVENESS
INDEX
500
SKILLS
DEVELOPMENT
506
INDIVIDUAL SKILLS
507
DEVELOPING
SKILLS THROUGH JOB
ROTATION AND
TRAINING
509
WORKING
FROM ANYWHERE
(WFA)
509
SUMMARY AND
KEY POINTS
513
LEARNING
ASSIGNMENTS
517
KEY WORDS
517
WEB RESOURCES
518
NOTES
518
REFERENCES
AND FURTHER
READING
519
14
DESIGNING
A GLOBAL
ORGANIZATION
522
INTRODUCTION
522
THE MERRY-GO-ROUND
ORGANIZATIONAL CHALLENGE
523
THE
INTERNATIONAL
DIVISION MODEL
525
THE
GLOBAL FUNCTIONAL
MODEL
526
THE
GEOGRAPHICAL MODELS
529
THE MULTI-BUSINESS
GLOBAL
PRODUCT DIVISION
MODELS
532
THE MATRIX
MODELS
534
ALTERNATIVE STRUCTURAL
MODELS
540
REGIONAL
HEADQUARTERS
IN GLOBAL
MANAGEMENT
545
SUMMARY AND KEY
POINTS
553
LONG
CONTENTS
XIX
LEARNING ASSIGNMENTS
554
KEY
WORDS
554
WEB RESOURCES
555
NOTES
555
REFERENCES AND FURTHER READING
555
PART IV CONCLUSIONS
559
15
CURRENT
AND FUTURE TRENDS IN GLOBALIZATION
561
INTRODUCTION
561
GLOBAL CHALLENGES
562
GEOPOLITICS AND GLOBALIZATION
564
DEMOGRAPHY AND MIGRATION
564
ASYMMETRIC DEVELOPMENT
566
REGIONAL BLOCS
568
SUSTAINABLE DEVELOPMENT
570
TECHNOLOGICAL
DEVELOPMENTS
572
GLOBAL RISKS
574
ETHNIC, RELIGIOUS AND CULTURAL FRICTION
575
THE FUTURE
OF GLOBAL CORPORATIONS
581
SUMMARY AND KEY POINTS
584
LEARNING ASSIGNMENTS
587
KEY WORDS
587
WEB RESOURCES
587
NOTES
588
REFERENCES AND
FURTHER READING
589
16
GLOBAL
STRATEGIC MANAGEMENT IN
ACTION: HAIER - THE BUILDING OF
A GLOBAL
CHAMPION,
1984-2020
594
INTRODUCTION
594
PHASES 1 AND 2:
BUILDING THE BRAND AND DIVERSIFICATION
(1984-1998)
595
THE COMPETITIVE BATTLEFIELD OF
CHINA IN THE 1990S
596
PHASES
3 AND 4: INTERNATIONALIZATION AND
GLOBAL BRAND STRATEGY (1998-2012)
598
PHASE
5: GLOBAL INTEGRATED NETWORK (2012-2019) -
CONSOLIDATING GLOBAL
LEADERSHIP
601
XX
PHASE 6: ECOSYSTEM STRATEGY
(2019-)
LEARNING ASSIGNMENTS
NOTES
REFERENCES AND FURTHER READING
GLOSSARY
INDEX OF SUBJECTS
INDEX OF NAMES
INDEX OF ORGANIZATIONS AND COMPANIES
LONG CONTENTS
603
605
605
606
607
624
628
637 |
| adam_txt | |
| any_adam_object | 1 |
| any_adam_object_boolean | |
| author | Lasserre, Philippe Monteiro, Felipe |
| author_GND | (DE-588)1275111432 (DE-588)129415669 |
| author_facet | Lasserre, Philippe Monteiro, Felipe |
| author_role | aut aut |
| author_sort | Lasserre, Philippe |
| author_variant | p l pl f m fm |
| building | Verbundindex |
| bvnumber | BV048556346 |
| classification_rvk | QP 320 QP 305 |
| ctrlnum | (OCoLC)1354310875 (DE-599)BVBBV048556346 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Book |
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| id | DE-604.BV048556346 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:58:40Z |
| indexdate | 2024-08-02T00:16:03Z |
| institution | BVB |
| isbn | 9781350932968 1350932965 9781350932951 1350932957 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033932617 |
| oclc_num | 1354310875 |
| open_access_boolean | |
| owner | DE-706 DE-11 DE-1050 DE-188 DE-898 DE-BY-UBR DE-523 |
| owner_facet | DE-706 DE-11 DE-1050 DE-188 DE-898 DE-BY-UBR DE-523 |
| physical | xliv, 641 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Bloomsbury Academic |
| record_format | marc |
| spelling | Lasserre, Philippe Verfasser (DE-588)1275111432 aut Global Strategic Management Philippe Lasserre and Felipe Monteiro Fifth edition London ; New York ; Oxford ; New Delhi ; Sydney Bloomsbury Academic 2023 xliv, 641 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "Global Strategic Management is a textbook that is targeted at discrete modules on Global Strategic Management. It provides a user-friendly yet comprehensive introduction to planning and making decisions for businesses on a global scale and is supported by ample pedagogical features, including many case studies and examples featuring an interesting mix of both established multinational companies and more unknown SMEs still developing their international presence. Lasserre is a highly regarded text and well-recognised for its ability to seamlessly blend academic rigour and practicality, making it one of the most accessible and engaging texts, one which students enjoy and from which they find it easy to learn. For this fifth edition, the author Philippe Lasserre has been joined by author Felipe Monteiro. Together they have written the 5th edition of Global Strategic Management"-- Strategisches Management (DE-588)4124261-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf International business enterprises / Management Strategic planning Globalization / Economic aspects Entreprises multinationales / Gestion Planification stratégique Mondialisation Multinationales Unternehmen (DE-588)4075092-9 s Strategisches Management (DE-588)4124261-0 s Globalisierung (DE-588)4557997-0 s DE-604 Internationales Management (DE-588)4114040-0 s DE-188 Monteiro, Felipe Verfasser (DE-588)129415669 aut Erscheint auch als Online-Ausgabe 978-1-350-93297-5 Erscheint auch als Online-Ausgabe, PDF 978-1-3509-3298-2 Erscheint auch als Online-Ausgabe 978-1-3509-3297-5 Digitalisierung Bibliothek HTW Berlin application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033932617&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lasserre, Philippe Monteiro, Felipe Global Strategic Management Strategisches Management (DE-588)4124261-0 gnd Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4114040-0 (DE-588)4075092-9 (DE-588)4557997-0 |
| title | Global Strategic Management |
| title_auth | Global Strategic Management |
| title_exact_search | Global Strategic Management |
| title_exact_search_txtP | Global Strategic Management |
| title_full | Global Strategic Management Philippe Lasserre and Felipe Monteiro |
| title_fullStr | Global Strategic Management Philippe Lasserre and Felipe Monteiro |
| title_full_unstemmed | Global Strategic Management Philippe Lasserre and Felipe Monteiro |
| title_short | Global Strategic Management |
| title_sort | global strategic management |
| topic | Strategisches Management (DE-588)4124261-0 gnd Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Strategisches Management Internationales Management Multinationales Unternehmen Globalisierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033932617&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT lasserrephilippe globalstrategicmanagement AT monteirofelipe globalstrategicmanagement |