Marketing classics: a selection of influential articles
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
1995
|
| Edition: | 8. ed., 25. anniversary ed. |
| Subjects: | |
| Physical Description: | XII, 612 S. graph. Darst. |
| ISBN: | 0205159885 |
Staff View
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Record in the Search Index
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| author | Enis, Ben M. Cox, Keith K. Mokwa, Michael P. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:36:19Z |
| institution | BVB |
| isbn | 0205159885 |
| language | English |
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| physical | XII, 612 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Prentice Hall |
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| spelling | Enis, Ben M. Verfasser aut Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa 8. ed., 25. anniversary ed. Upper Saddle River, NJ Prentice Hall 1995 XII, 612 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Cox, Keith K. Verfasser aut Mokwa, Michael P. Verfasser aut |
| spellingShingle | Enis, Ben M. Cox, Keith K. Mokwa, Michael P. Marketing classics a selection of influential articles Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing classics a selection of influential articles |
| title_auth | Marketing classics a selection of influential articles |
| title_exact_search | Marketing classics a selection of influential articles |
| title_full | Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa |
| title_fullStr | Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa |
| title_full_unstemmed | Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa |
| title_short | Marketing classics |
| title_sort | marketing classics a selection of influential articles |
| title_sub | a selection of influential articles |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Aufsatzsammlung |
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