Innovation and new product planning:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2021
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 259 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367457884 9780367685249 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS Preface vii Part Titles and Overviews ix PART I Product Planning at the Business Unit Level 1 1 Innovation and Product Planning 2 Culture and People 3 Product Planning Strategy and Process 3 . 22 35 PART II The Front End of Innovation 53 4 Opportunity Identification and Market Planning 55 5 Concept Generation 83 6 Concept Evaluation 103
vi Contents PART III Formal Product Development 119 7 Technical Development 121 8 Design 143 9 Commercialization and Launch 153 PART IV Product Management 175 10 Life Cycle Management 177 11 Brand Management 186 12 Global Product Management 201 PART V Supplementary Notes on Innovation and Product Planning 213 Note 1 What Is Innovation? 213 Note 2 Agile (and Lean) Methods in Product Development 222 Note 3 Intellectual Property 226 Note 4 Public Policy Considerations 230 Note 5 Business Entity Formation 234 Note 6 New Product Development Best Practices 238 Index 254
|
| adam_txt |
CONTENTS Preface vii Part Titles and Overviews ix PART I Product Planning at the Business Unit Level 1 1 Innovation and Product Planning 2 Culture and People 3 Product Planning Strategy and Process 3 . 22 35 PART II The Front End of Innovation 53 4 Opportunity Identification and Market Planning 55 5 Concept Generation 83 6 Concept Evaluation 103
vi Contents PART III Formal Product Development 119 7 Technical Development 121 8 Design 143 9 Commercialization and Launch 153 PART IV Product Management 175 10 Life Cycle Management 177 11 Brand Management 186 12 Global Product Management 201 PART V Supplementary Notes on Innovation and Product Planning 213 Note 1 What Is Innovation? 213 Note 2 Agile (and Lean) Methods in Product Development 222 Note 3 Intellectual Property 226 Note 4 Public Policy Considerations 230 Note 5 Business Entity Formation 234 Note 6 New Product Development Best Practices 238 Index 254 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Kahn, Kenneth B. 1964- Mohan, Mayoor |
| author_GND | (DE-588)17145216X (DE-588)1228660662 |
| author_facet | Kahn, Kenneth B. 1964- Mohan, Mayoor |
| author_role | aut aut |
| author_sort | Kahn, Kenneth B. 1964- |
| author_variant | k b k kb kbk m m mm |
| building | Verbundindex |
| bvnumber | BV047105404 |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)1241675065 (DE-599)BVBBV047105404 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T16:24:30Z |
| indexdate | 2024-07-10T09:02:44Z |
| institution | BVB |
| isbn | 9780367457884 9780367685249 |
| language | English |
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| physical | x, 259 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
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| spelling | Kahn, Kenneth B. 1964- Verfasser (DE-588)17145216X aut Innovation and new product planning Kenneth B. Kahn, Ph.D., Mayoor Mohan, Ph.D. First published New York ; London Routledge 2021 x, 259 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Planung (DE-588)4046235-3 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Neues Produkt (DE-588)4171552-4 s Planung (DE-588)4046235-3 s Produktentwicklung (DE-588)4139402-1 s Innovationsmanagement (DE-588)4161817-8 s b DE-604 Mohan, Mayoor Verfasser (DE-588)1228660662 aut Erscheint auch als Online-Ausgabe 978-1-003-02531-3 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511697&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kahn, Kenneth B. 1964- Mohan, Mayoor Innovation and new product planning Planung (DE-588)4046235-3 gnd Produktentwicklung (DE-588)4139402-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd |
| subject_GND | (DE-588)4046235-3 (DE-588)4139402-1 (DE-588)4161817-8 (DE-588)4061963-1 (DE-588)4171552-4 |
| title | Innovation and new product planning |
| title_auth | Innovation and new product planning |
| title_exact_search | Innovation and new product planning |
| title_exact_search_txtP | Innovation and new product planning |
| title_full | Innovation and new product planning Kenneth B. Kahn, Ph.D., Mayoor Mohan, Ph.D. |
| title_fullStr | Innovation and new product planning Kenneth B. Kahn, Ph.D., Mayoor Mohan, Ph.D. |
| title_full_unstemmed | Innovation and new product planning Kenneth B. Kahn, Ph.D., Mayoor Mohan, Ph.D. |
| title_short | Innovation and new product planning |
| title_sort | innovation and new product planning |
| topic | Planung (DE-588)4046235-3 gnd Produktentwicklung (DE-588)4139402-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | Planung Produktentwicklung Innovationsmanagement Unternehmen Neues Produkt |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511697&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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