Belief systems, religion, and behavioral economics: marketing in multicultural environments
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belie...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2014
|
| Ausgabe: | First edition |
| Schriftenreihe: | Economics collection
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 FHN01 Volltext |
| Zusammenfassung: | Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior |
| Beschreibung: | Part of: 2013 digital library Includes bibliographical references (pages 123-135) and index |
| Beschreibung: | Online-Ressource (xii, 143 pages) |
| ISBN: | 9781606497050 9781606497043 |
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| id | DE-604.BV045875932 |
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| indexdate | 2024-08-01T14:27:43Z |
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| isbn | 9781606497050 9781606497043 |
| language | English |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Economics collection |
| spellingShingle | Minton, Elizabeth A. Kahle, Lynn R. 1950- Belief systems, religion, and behavioral economics marketing in multicultural environments Economics / Religious aspects Economics / Psychological aspects Multiculturalism in advertising Consumer behavior / Religious aspects Wirtschaft (DE-588)4066399-1 gnd Verhaltensökonomie (DE-588)7751254-6 gnd Religion (DE-588)4049396-9 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4066399-1 (DE-588)7751254-6 (DE-588)4049396-9 (DE-588)4047704-6 |
| title | Belief systems, religion, and behavioral economics marketing in multicultural environments |
| title_auth | Belief systems, religion, and behavioral economics marketing in multicultural environments |
| title_exact_search | Belief systems, religion, and behavioral economics marketing in multicultural environments |
| title_full | Belief systems, religion, and behavioral economics marketing in multicultural environments Elizabeth A. Minton and Lynn R. Kahle |
| title_fullStr | Belief systems, religion, and behavioral economics marketing in multicultural environments Elizabeth A. Minton and Lynn R. Kahle |
| title_full_unstemmed | Belief systems, religion, and behavioral economics marketing in multicultural environments Elizabeth A. Minton and Lynn R. Kahle |
| title_short | Belief systems, religion, and behavioral economics |
| title_sort | belief systems religion and behavioral economics marketing in multicultural environments |
| title_sub | marketing in multicultural environments |
| topic | Economics / Religious aspects Economics / Psychological aspects Multiculturalism in advertising Consumer behavior / Religious aspects Wirtschaft (DE-588)4066399-1 gnd Verhaltensökonomie (DE-588)7751254-6 gnd Religion (DE-588)4049396-9 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Economics / Religious aspects Economics / Psychological aspects Multiculturalism in advertising Consumer behavior / Religious aspects Wirtschaft Verhaltensökonomie Religion Psychologie |
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