The radio station: broadcasting, podcasting, and streaming
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2018
|
| Ausgabe: | Tenth edition |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xxiii, 458 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138218819 9781138218802 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804178676294615040 |
|---|---|
| adam_text | Foreword to the Tenth Edition—Erica Farber, Radio Advertising Bureau
About the Authors
Preface—Paul McLane, Radio World
Acknowledgments
WhaVs New to This Edition of The Radio Station
XVII
XI
xiii
XXI
chapter l State of the Industry
1
Broadcasting 1
Is Radio Facing a Digital Cliff?—Larry Miller 7
Profits in the Air—The Business Model Evolves 9
What Do You Believe?—B. Eric Rhoads 10
Satellite Radio 14
The Connected Car 16
Four Visions of Radio’s Future—Jeffrey Wilkinson and August E. Grant 18
Mobile Music Services 20
The Impact of Mobile Listening on Radio—Glenda Shrader-Bos 21
Podcasting 22
The Astounding Growth of Podcasting—Jon Nastor 27
Streaming 29
When FM Met the Internet: The Way It Was, Is, and Will Be—Mike Englebrecht 37
HD Radio 40
Public Radio/Noncommercial Radio 43
On Public Radio—William Siemering 47
Radio Regulations and Government Oversight 49
Chapter Highlights 51
Suggested Further Reading 52
Nature of the Business 57
Small-Market Radio Management—Ken Sibley 58
The Manager as Chief Collaborator 60
What Makes a Manager? 62
The Manager s Duties and Responsibilities 66
Radio Economics—August E. Grant and Jeffrey Wilkinson 68
The Manager and Industry Associations 70
The Qualities That Make a Station Manager—Norman Feucr 72
Managing the Cluster 73
Fluman Resources—Dick Oppenheimer 74
The Manager and the Profit Motive 76
chapter 2 Station Management
57
CONTENTS
CHAPTER 3
CHAPTER 4
What Makes a Successful Radio Manager?—Paul Fiddick 79
The Manager and the Community 80
The Manager and the Government 81
Ten Regulatory Issues Any Broadcast Station General Manager Needs to
Consider—David Oxenford 81
The Manager and Unions 87
Chapter Highlights 88
Suggested Further Reading 89
Music Programming and Consultancies 91
Program Formats 91
On Public Radio—Mike Janssen 106
The Programmer 107
The PD s Duties and Responsibilities 109
Market-Based Programming Decision-Making—Mike McVay 111
Multitasking Program Directors and Their Need for Air-Personaiity Coaches—
Lorna Ozmon 115
Programming a Cluster Operation 116
Day-by-Day Program Management at a Station Cluster—Brad Carson 117
Satellite Radio Programming 119
Elements of Programming 119
How a Song Hook Can “Hook” a Listener—Michael Pelaia 120
A Radio Station Isn’t Just a Radio Station Any More—Peter Stewart 124
The PD and the Audience 125
FOMO: The Fear of Missing Out—Leslie Whittle 126
The PD and the Music 127
Eight Things Broadcasters Should Know About Music Royalties—David Oxenford 129
Managing the Music Library 133
Advice to Programmers—Frank Bell 134
The PD and the FCC 134
The PD and Upper Management 136
Program Consultants and Synd icators 137
Program Suppliers 138
Syndicator Services 139
Producing The Bobby Bones Show—Ray Slater 140
Chapter Highlights 142
Suggested Further Reading 144
Sales 147
Commercialization: A Retrospective 147
Outlook for Local Broadcast Radio’s Competitiveness—Rick Ducey 147
Selling Airtime 149
Becomi ng an Account Executive 151
The Sales Manager 155
Radio Sales Tools 156
Hispanic Radio: Bias in the Buying Process—David Gleason 161
Points of the Pitch 162
Levels of Sales 165
Profit Should Not be the Sole Reason We Are in Business—Wolf Korgyn 166
Spec Spots 167
Objectives of the Buy 168
Prospecting and List Building 170
Planning the Sales Day 171
Selling Personality—Jason Insalaco 171
CHAPTER 5
CHAPTER 6
CONTENTS
Selling With and Without Numbers 172
Advertising Agencies 173
Rep Companies 174
New Revenue Sources: Websites, III) Radio, Streaming, Digital, and Podcasting 175
Podca$hmg In...-Jason Insnlaco 181
Radio 2.0: Today s Local integrated Solution Provider—Weezie Kranic-r 183
Nontraditional Revenue 185
Trade-Outs 187
T raffic and Billing 187
What is Traffic? (No. We Mean the Other Traffic)—Larry Keene 189
Cliapter Highlights 198
Suggested further Reading J 99
Appendix 4A: RAH Guide to Writing Great Radio Copy 201
Appendix 4B: Socast media: Why Mobile Apps Are Essential for Digital Success 208
Appendix 4C: Sooist Media: Ilow to Monetize On-Air Content Through the Web and
Social Media 215
News, Talk, and Sports 223
Introduction 223
Great Journalists Are Terrific Storytellers—Steve Jones 224
Local Radio News—Holland Cooke 227
The Newsroom 228
The All-News Station 230
What Makes a Successful News Radio Station?—Andy Ludlum 232
Traffic Reports 233
The Electronic Newsroom 234
Boston Herald Radio—Jay Williams, Jr. 237
T he News Director 239
What Makes a Newsperson? 241
What it Takes to Work at the Boston Herald Corporation—Jeff Magram 245
Organizing the Newscast and Other Programming Elements 246
How Do You Create That Special Connection Between Station and Listener?—
Tim Scheid 247
Wire Services—Audio and Internet 249
Radio Network News and Syndicator Services 251
News in Music Radio 254
News/Ta lk/ In formation 254
FM Talk 256
Radio Sportscasts and All-Sports Format 256
Station Websites, Podcasts, and Social Media 259
Turning the Titanic: One Man’s Tale of Digitizing Radio—Jeremy Sinon 260
Radio News/Information/Sports and the I CC 264
News Ethics 264
Chapter / Iighlights 267
Suggested Further Reading 268
Research 271
Who Is Listening? 271
On Audience Research—Ed Cohen 272
The Ratings and Survey Services 273
Qualitative and Quantitative Data 276
From Paper to Electronic Measurement: The Portable People Meter 277
Developer Profile: Geoff Steadman 281
Audio and Radio Measurement—Radha Subramanyam 282
CONTENTS
In-House Research Techniques 284
Music Research 285
Music Research—Carolyn Gilbert 286
Music Selection—Andrew Forsyth 288
Research Deficits 294
How Agencies Buy Radio 297
What a Research Company Does—Ted Bolton 297
The Future of Research in Radio 299
The Role of Research—Warren Kurtzman 299
Chapter Highlights 302
Suggested Further Reading 303
Promotions—Practical and Bizarre 305
How to Write a Social Media Policy for Your Radio Station—Seth Resler 309
The Promotion Director s/Manager s Job 311
Promotion Strategy—John Lund 314
Types of Promotions 317
What Are the Goals of Your Radio Station s Website?—Seth Resler 323
Find a Parade and Join—Ed Shane 327
Promotions in the Digital Era 328
Sales Promotion 331
Budgeting Promotions 331
Promotions and the FCC 335
The FCC Has Written Good Contest Rules, Now You Should Too—
Lauren Lynch Flick 335
Chapter Highlights 338
Suggested Further Reading 338
Appendix 7A: Assessing the Impact on Radio and Television Stations of the Federal Trade
Commission s Recently Revised Guidance on Endorsements and Testimonials 340
A Spot Retrospective 349
Formatted Spots 351
The Production Room 352
The Control Room 353
Audio Console 355
Considerations for Designing an IP-Audio Studio—Marty Sacks 356
Computers and Software 360
Voice-Tracking 362
Standalone Record/Play Decks 363
Compact Discs 364
Audio Processing 364
Signal Routing 365
Microphones 366
Telephones 368
Remote Pickup (RPU) 369
Digital Editing 370
Copywriting 371
Skills and Personal Characteristics of a Good Copywriter—
Linda Conway Correll George 372
Announcing Tips 375
The Sound Library 377
Chapter Highlights 378
Suggested Further Reading 380
CHAPTER 7 Promotion
305
CHAPTER 8 Production
349
CONTENTS
r
.
L
chapter 9 Engineering
381
Characteristics of AM and FM Stations 381
Digital Audio Broadcasting (HD Radi Technology) 388
Satellite and Internet Radio 390
Behind Ine Scenes: Engineering a Nationwide Co- egatc Sports Network-
Randy Williams 392
Becoming an Engineer 394
Engineering: Challenging, Rewarding, in Demand—-Paul McLanc 39G
The Society of Broadcast Engineers—Wayne Pecena 399
The Emergency Alert System 401
Automation 404
Chapter Highlights 407
Suggested Further Reading 409
Overview 411
Generation Rap—Robyn King-Knight 412
Radio as a Career 413
Farber’s Rules—Erica Farber 413
Passion—Trevor Morgan 415
It’s Your Career. Take Charge of It!—Brittney Quarles 416
Jobs and Salaries in Radio 418
Have You Considered a Career in Engineering?—Dominic Mendicino 419
Digital: The New Sales Frontier— Kisha Hardwick 422
Getting Involved: Student Organizations 424
BEA Student Media Clubs-.Heather Birks 424
What Is CB1?—Mark Maben and Warren Kozircski 427
Intercollegiate Broadcasting System—Chris Thomas 427
National Broadcasting Society—Jim Wilson 428
Teens Arc Rediscovering Radio—Ronald Wittcbols 430
College Radio: Life-Changing Yet Under-Appreciated—Rob QuickC 431
National Radio Talent System 434
The National Radio Talent System—Dan Vallie 434
From AM to FM to XM: Parting Thoughts From a Six-Decade Pro—Marlin Taylor 435
Chapter Highlights 437
Suggested Further Reading 437
chapter io Careers
411
Glossary
Index
439
451
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming,
and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid
understanding of who does what, when, and why in a professionally managed station. This new
edition explains what “radio” in America has been, where it is today, and where it is going, covering the
basics of how programming is produced, financed, delivered, and promoted via terrestrial and satellite
broadcasting, streaming, and podcasting. John Allen Hendricks and Bruce Mims examine radio and
its future within a framework of existing and emerging technologies, The companion website is newly
revised with content for instructors, including an instructors’ manual, lecture slides, and test questions.
Students will discover an expanded library of audio interviews with leading industry professionals in
addition to practice quizzes and links to additional resources.
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| spelling | Hendricks, John Allen 1970- Verfasser (DE-588)109108906X aut The radio station broadcasting, podcasting, and streaming John Allen Hendricks and Bruce Mims Tenth edition New York ; London Routledge, Taylor & Francis Group 2018 xxiii, 458 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Mims, Bruce Verfasser aut Erscheint auch als Online-Ausgabe 978-1-315-21265-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030461108&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030461108&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title_full | The radio station broadcasting, podcasting, and streaming John Allen Hendricks and Bruce Mims |
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| title_sort | the radio station broadcasting podcasting and streaming |
| title_sub | broadcasting, podcasting, and streaming |
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