Innovation and new product marketing von Midgley, David F.

Strategic marketing for the C-suite a review of the research literature and its relevance to senior executives von Midgley, David F.

Inhaltsverzeichnis

Management research, international business, and national culture evaluating Hofstede and GLOBE von Venaik, Sunil, Brewer, Paul, Midgley, David F.

Innovation and new product marketing von Midgley, David F.

A new theory of cultural archetypes capturing global unity and local diversity von Midgley, David F., Venaik, Sunil, Christopoulos, Demetris

Innovation and new product marketing von Midgley, David F.

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