Advertising agency-client relations: a strategic perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Croom Helm
1988
|
| Schlagworte: | |
| Beschreibung: | 196 S. graph. Darst. |
| ISBN: | 0709946384 |
Internformat
MARC
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| 245 | 1 | 0 | |a Advertising agency-client relations |b a strategic perspective |
| 264 | 1 | |a London |b Croom Helm |c 1988 | |
| 300 | |a 196 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 7 | |a Agences de publicité - Grande-Bretagne |2 ram | |
| 650 | 7 | |a Agences de publicité - États-Unis |2 ram | |
| 650 | 7 | |a Relations avec la clientèle |2 ram | |
| 650 | 4 | |a Advertising agencies | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeagentur |0 (DE-588)4065521-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Michell, Paul |
| author_GND | (DE-588)170554155 |
| author_facet | Michell, Paul |
| author_role | aut |
| author_sort | Michell, Paul |
| author_variant | p m pm |
| building | Verbundindex |
| bvnumber | BV003708393 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6178 |
| callnumber-raw | HF6178 |
| callnumber-search | HF6178 |
| callnumber-sort | HF 46178 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)16922708 (DE-599)BVBBV003708393 |
| dewey-full | 659.1/125 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/125 |
| dewey-search | 659.1/125 |
| dewey-sort | 3659.1 3125 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003708393 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:11Z |
| institution | BVB |
| isbn | 0709946384 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002360721 |
| oclc_num | 16922708 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-945 DE-521 DE-188 |
| owner_facet | DE-384 DE-739 DE-945 DE-521 DE-188 |
| physical | 196 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Croom Helm |
| record_format | marc |
| spelling | Michell, Paul Verfasser (DE-588)170554155 aut Advertising agency-client relations a strategic perspective London Croom Helm 1988 196 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Agences de publicité - Grande-Bretagne ram Agences de publicité - États-Unis ram Relations avec la clientèle ram Advertising agencies Unternehmen (DE-588)4061963-1 gnd rswk-swf Werbeagentur (DE-588)4065521-0 gnd rswk-swf Werbeagentur (DE-588)4065521-0 s Unternehmen (DE-588)4061963-1 s DE-604 |
| spellingShingle | Michell, Paul Advertising agency-client relations a strategic perspective Agences de publicité - Grande-Bretagne ram Agences de publicité - États-Unis ram Relations avec la clientèle ram Advertising agencies Unternehmen (DE-588)4061963-1 gnd Werbeagentur (DE-588)4065521-0 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4065521-0 |
| title | Advertising agency-client relations a strategic perspective |
| title_auth | Advertising agency-client relations a strategic perspective |
| title_exact_search | Advertising agency-client relations a strategic perspective |
| title_full | Advertising agency-client relations a strategic perspective |
| title_fullStr | Advertising agency-client relations a strategic perspective |
| title_full_unstemmed | Advertising agency-client relations a strategic perspective |
| title_short | Advertising agency-client relations |
| title_sort | advertising agency client relations a strategic perspective |
| title_sub | a strategic perspective |
| topic | Agences de publicité - Grande-Bretagne ram Agences de publicité - États-Unis ram Relations avec la clientèle ram Advertising agencies Unternehmen (DE-588)4061963-1 gnd Werbeagentur (DE-588)4065521-0 gnd |
| topic_facet | Agences de publicité - Grande-Bretagne Agences de publicité - États-Unis Relations avec la clientèle Advertising agencies Unternehmen Werbeagentur |
| work_keys_str_mv | AT michellpaul advertisingagencyclientrelationsastrategicperspective |